Total Quality Management and Its Benefits for Domino's: A Report

This report, prepared for Domino's board of directors, explores the benefits of Total Quality Management (TQM) for the company. It emphasizes how TQM can enhance productivity, efficiency, and customer satisfaction through the application of Deming's 14-point implementation plan. The report highlights key principles such as customer focus, continuous improvement, and employee teamwork. It also examines how TQM implementation can lead to increased profitability, improved employee motivation, and enhanced brand value. The report provides a strategic approach to quality improvement, detailing how Domino's can leverage TQM to streamline internal processes, improve product quality, and meet customer expectations. The conclusion stresses the importance of TQM for long-term success, emphasizing its role in achieving profitability and maintaining a strong brand reputation. The report also references various academic sources to support its findings.

Running Head: Total Quality Management
Total Quality Management

Total Quality Management 1
Executive summary
This short report is on the board of directors and for the owner of the Domino’s company so that
they will be able to understand the benefits of the total quality management in the business. To
enhance the productivity and efficiency that company needs to follow the TQM. The report
shows the principles that can be used by the company that leads to the success of the company.
The company should use the Deming’s 14-points implementation plan to enhance the quality
work.

Total Quality Management 2
Contents
Executive summary.........................................................................................................................1
Introduction......................................................................................................................................3
Benefits of TQM..............................................................................................................................4
Changes in the business once TQM is implemented.......................................................................4
Principles of TQM...........................................................................................................................5
Producing Quality work...............................................................................................................5
Focus on customer.......................................................................................................................5
Strategic approach to improvement.............................................................................................5
Improve continuously..................................................................................................................6
Encourage mutual respect and teamwork....................................................................................6
Deming’s fourteen points on quality...............................................................................................6
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

Total Quality Management 3
Introduction
TQM (total quality management) is the continuous process that helps the company in reducing
and eliminating the errors. The error or default might occur in the internal business process such
as manufacturing, enhancing the customer experience, supply chain management, and ensuring
that the employees are properly trained (Dale, 2015). This assignment is based on the assignment
2 which is based on Domino’s, the assignment 2 talks about the tools and techniques of TQM.
This report is written to the owner and the board of directors of the company. The report shows
the benefits of the TQM and the implementation of the TQM in the company.

Total Quality Management 4
Benefits of TQM
TQM is an approach that is used by the company to bring the improvement in the processes of
the business (Goetsch, & Davis, 2014).
Increased profitability: - Company will be able to earn more of profit if company apply TQM.
With the help of the TQM the company will bring the improvement in the quality of the products
and services it is delivering to the customers that enhance the sales of the company and
ultimately profit will increase (Mitra, 2016).
Increased employee motivation: - The company believes that the employees of the plays a vital
role in the working of the organization. The employees will participate in the ongoing process of
the TQM that leads to the success. This success of the company will motivate the employees and
helps in enhancing the morale of employees.
Changes in the business once TQM is implemented
Once the company will implement the TQM, there will be changes in the internal process of the
business.
 The customer satisfaction and loyalty will increase because they get quality products. The
quality of the products will improve because of the implementation of the TQM in a
company. This customer satisfaction enhances the brand value and brand position in the
market (Charter, 2017).
 The employees of the company don’t have to do repetitive work that encourages the
employees towards maintaining the quality in the work.

Total Quality Management 5
 TQM brings the improvement in the delivery timings of the products that enhance the
customer trust and enhance the sales of the product. This will enhance the profit of the
company.
Principles of TQM
The company's owner and the directors can implement the principles of the TQM that helps the
company in influencing the culture and the behavior of the employees (Talib, Rahman, &
Qureshi, 2013).
Producing Quality work
TQM helps the company bring the quality into the internal processes of the business. To achieve
the quality that is required for the company to provide proper training to the employees to
enhance the capabilities and skills of the employees. The Domino’s bring the quality in the
product which is highly demanded by the company.
Focus on customer
The expectations and demand of the customers matter a lot for the company. The marketing team
of domino’s makes sure that they are able to analyze the demand of the customer through social
media, e-mail, survey, company's website, survey (Sallis, 2014). Once the demand of the
customer will be fulfilled company will be able to enhance the share value of the company.
Strategic approach to improvement
This is a duty of the purchasing department of domino’s is to check the quality of the raw
material. The purchasing department checks the quality of the suppliers offers in the raw material

Total Quality Management 6
that the company provides. The company makes the deal with the suppliers who give the
assurance of the quality.
Improve continuously
Training and development of the employee will improve the quality of the products and services
so that the company will be able to accomplish the strategic goals and objectives. The HRD team
of Domino’s makes sure that they hired employees having qualification so that they can meet the
expectations of the organizations.
Encourage mutual respect and teamwork
The leaders and the managers of the company make sure that their team members work together
and respect each other. Teamwork and mutual respect increase a value in the culture of the
organization that helps the company in retaining the employees of the Domino’s.
Deming’s fourteen points on quality
The Deming’s 14 points on quality are core processes that guide a way to the Domino’s to
implement the TQM process in the company (Akhter, 2014).
1. Create a constant purpose toward improvement –Long-term quality improvement
comes with the implementation of the TQM. The innovative ways help the company to
solve the current and the future challenges of the business.
2. Adopt the new philosophy –New vision of handling the quality of the product and
services will help the company in fulfilling the needs and expectations of the company.

Total Quality Management 7
3. Stop depending on inspections – inspection is the costly and time-consuming process.
The business should not be depended on the inspection but they should bring the
improvement.
4. Use a single supplier for any one item – The business should form a good relationship
with the suppliers who can assure the quality. The company can motivate the company to
enhance the quality of the raw material (Nanda, 2016).
5. Improve constantly and forever – The business should continuously improve the
quality of the products that company delivers.
6. Use training on job – The on job training helps the company in understanding their role
in the achieving the goals and success of the company. On job training helps the
employees in understanding the cultures and values of the Domino’s (Gimenez-Espin,
Jiménez-Jiménez, & Martínez-Costa, 2013).
7. Implement leadership – The leader and manager of the company need to understand the
employees and have to guide them so that they will able to maintain the quality in their
work.
8. Eliminate fear – The employees and the leader should always try to follow the open and
honest communication to avoid the unnecessary fear of the employees in the
organization.
9. Break down barriers between departments –The organization should try to follow
cross-functional department that helps the smooth working of the business. The
department in the organization should focus on the collaboration and consensus instead of
compromise.

Total Quality Management 8
10. Get rid of unclear slogans – Slogans use should be avoided by the managers of the
employees. The manager should not use unclear slogans to praise the employees. The
company should always use the face to face communication to praise the employees.
11. Eliminate management by objective – It is not necessary for the company to achieve
the goals but it is must to achieve the quality. It is the responsibility of the manager to
understand the capabilities of the employees in order to bring the development of the
employees.
12. Remove barriers to pride of workmanship – Incentive, Pay, rates, work standards,
piecework shows administration lack of understanding. The company should provide the
pride to the employees for doing the quality work. The monetary benefits will only
enhance the competition and some conflict among the team members.
13. Implement education and self-improvement – The company should make their
employees capable of dealing with the current as well as with future changes or
challenges. The Domino’s company employees know very well how to deal with the
future environment because they provided proper education and self-improvement
sessions to their employees. This helps the employees to deal with the dynamic
conditions.
14. Make transformation everyone’s job – The organization always motivate the
employees to step towards the improvement of the quality. The manager and the leader
make the employees understand that their role in the improvement of the quality process.
Every business brings the new and effective change in the implementation plan of the
TQM.

Total Quality Management 9
Conclusion
The company who is looking to achieve the profit along with the brand value and reputation
should implement the TQM in the business. This is the only way for the Domino’s to bring the
improvement in the quality and leads to the success for the long-period of time. The main aim of
the report is to make the owner understand that the implementation of the TQM is beneficial for
the company (Oakland, 2014). The Deming’s fourteen points on quality help the company for the
effective implementation of TQM in business.

Total Quality Management 10
References
Akhter, S. (2014). Deming Management Method in the Readymade Garments Industry of
Bangladesh. Journal of Management, 9(1), 178-189.
Charter, M. (Ed.). (2017). Greener marketing: A responsible approach to business. Routledge.
Dale, B. (2015). Total quality management. John Wiley & Sons, Ltd.
Gimenez-Espin, J. A., Jiménez-Jiménez, D., & Martínez-Costa, M. (2013). Organizational
culture for total quality management. Total Quality Management & Business Excellence,
24(5-6), 678-692.
Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Mitra, A. (2016). Fundamentals of quality control and improvement. John Wiley & Sons.
Nanda, V. (2016). Quality management system handbook for product development companies.
CRC Press.
Oakland, J. S. (2014). Total quality management and operational excellence: text with cases.
Routledge.
Sallis, E. (2014). Total quality management in education. Routledge.
Talib, F., Rahman, Z., & Qureshi, M. N. (2013). An empirical investigation of relationship
between total quality management practices and quality performance in Indian service
companies. International journal of quality & reliability management, 30(3), 280-318.