Marketing in Travel & Tourism: Service Sector Mix & Total Tourism

This presentation provides an overview of marketing within the travel and tourism industry, focusing on the marketing mix elements of product, price, and place, and addressing key issues within each. It emphasizes the importance of the service sector mix elements, including people, packaging, partnership, programming, and process, highlighting their significance in delivering quality service. The presentation also applies the concept of the total tourism product to individual tourism businesses, incorporating various services such as travel, accommodation, food, and shopping into a combined package. The concepts discussed are supported by academic references, providing a comprehensive understanding of marketing strategies in the context of travel and tourism. Desklib offers a wide range of similar solved assignments and study resources for students.

Marketing in
Travel & Tourism Task 3

Table of Content
• Introduction
• 3.1 Discussing the issues in product, price and place
elements of marketing mix
• 3.2 Importance of service sector mix elements in travel
and tourism sector
• 3.3 Applying the concept of total tourism product to
individual tourism business
• References

Introduction
This presentation is related to marketing mix, service sector
mix elements and concept of total tourism. It is very
important to consider marketing elements when strategy is
prepare. Marketing mix will helps to the company identify
customers and their needs and preferences.

3.1 Discussing the issues in product, price
and place elements of marketing mix
Marketing mix includes
various key elements such as
price, product, place and
promotion which are helps
to design marketing strategy
of the company. The details
of marketing elements are
mentioned below:
• Products
• Price
• Place

Continued...
Price: In the tour of Morocco and Egypt they have to use
premium pricing because it is essential for them to
accomplish the needs of tourist which can be possible by
using this pricing strategy.
Place: As they are targetting to make a
tour for Egypt and Morocco, they have
to promote these tours near by colleges
and Mosques which can help to
increase number of tourists in their
tour.

3.2 Importance of service sector mix
elements in travel and tourism sector
Service sector mix elements is very important in element in
tourism sectors. Company can also includes some additional
elements are given below:
• People: This factors included that Thomas cook is give
training and development to its employees so they can
produce and provide quality services to clients.
• Packaging: This is another factors by
which a organisation is attract
different customer by its packaging of
products.

Continued...
• Partnership: This is also a mode by which a company
increase its quality of services and products.
• Programming: This includes time period of every
marketing activity.
Process: It is related to that procedure
which can help to the company to
develop a better product which can
accomplish needs and demands of the
customers.

3.3 Applying the concept of total tourism
product to individual tourism business
Total tourism is a modern
concept in which many types
of services are provided to
targeted customers in a
combine package.
Different services are
provided in the concept of
total tourism which are
Travel
Accommodation
Food
Shopping

References
Buhalis, D. and Foerste, M., 2015. SoCoMo marketing for
travel and tourism: Empowering co-creation of value.
Journal of Destination Marketing & Management. 4(3).
pp.151-161.
Crooks, V.A. and et. al., 2011. Promoting medical tourism to
India: Messages, images, and the marketing of
international patient travel. Social Science & Medicine.
72(5). pp.726-732.
Garín-Muñoz, T. and Pérez-Amaral, T., 2011. Internet usage
for travel and tourism: the case of Spain. Tourism
Economics. 17(5). pp.1071-1085.

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