Analysis of Macro Tourism Business Environment and BREXIT

This report provides an in-depth analysis of the impact of BREXIT on the macro tourism business environment, focusing on the United Kingdom. It begins with an overview of BREXIT, its implications, and its timeline. The main body explores the stakeholders affected by BREXIT, specifically tourism operators and the UK government, detailing the negative consequences such as reduced tourist numbers and increased airfares. Furthermore, the report examines response strategies employed by these stakeholders, including promotional tools, innovative packages, deregulation drives, and government initiatives to boost the travel and tourism sector. The report concludes by highlighting the crucial role of the tourism industry in the UK's economic growth and emphasizes the strategies implemented to mitigate the negative effects of BREXIT.

The Macro Tourism
Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of the event............................................................................................................3
Stakeholders affected by BREXIT........................................................................................3
Response strategies taken up by the stakeholders..................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Tourism industry refers to one of the most effective and appropriate sector which help in
the development and growth of the country. It generate more amount which help in the growth of
the economic system of nation which as a result assist in enhancing the living standard of the
people. It has also been said that BREXIT is considered as one of the most crucial event which
affects the overall performance of UK (Ateljevic, 2017). In context of tourism industry it is said
that BREXIT highly affect the overall sector in different forms. The present report includes a
discussion about two main stakeholders which might get affected due to BREXIT. Along with
this, it has also been said that recovery and response after BREXIT in tourism sector.
MAIN BODY
Overview of the event
BREXIT refers to to an initiative which is taken by the government of United Kingdom
in order to remain themselves from the European Union. It has been analyzed that this is an event
which was started in 2017 but it is still in process but it has been expected that, this is the process
expected to be complete by 29th February 2020. It is said that major reason behind implementing
this event is that UK is a country which was not been able to perform their task due to the
boundation faced by them by European Union. This might affect the overall growth of the
country as they have to follow policies and strategies according to the top management authority
of the nation. It has also been analysed that BREXIT negatively influence tourism industry as
number of travellers reduces by each passing time. Therefore, effective measures
Stakeholders affected by BREXIT
Influence on the two stakeholders which might get affected due to implementation of
BREXIT which are going to be discussed as follows:
Impact of BREXIT on Tourism Operators
It has been signified that there were significant consequences related to BREXIT that
impact upon tourism industry in many different ways (Berry and Ladkin, 2017). It has been seen
that tourism in UK majorly contributes on economic development of country. While due to
BREXIT country lead towards facing different types of worse situations that not only decrease
overall economic capabilities of country but also impact upon employment segment. As tourism
industry provide large number of employment opportunities to local individuals. Thus due to

post BREXIT country measured economic slowdown as due to decrease in overall number of
tourists lead nation to face different types of issues that decline earning capabilities of
individuals. In addition to this, it has been identified that BREXIT decrease number of tourists in
country as due to this situation fare of many transportation ways has been increased. Thus, as per
the above mentioned scenario it has been identified that BREXIT negatively impact on tourism
sector that also lead many individual to loose their employment (Clayton, 2013). All of these
situation worsen out economic growth of country that also lower down its image on international
marketplace.
BREXIT impact on UK Government
Apart from tourism operator, government of United Kingdom has also been suffered due
to execution of BREXIT. In general words, it has been said that there is delay in the entrance of
United Kingdom boundary. In addition to this, it has also been said that due to BREXIT, air fare
has also been increased which might reduce the overall customer base as very limited individual
wants to visit an expensive country. It has been said that this is the industry which might face
huge loss as the total number of visitors get decline by each passing time.
Response strategies taken up by the stakeholders
In present time, response strategies could be considered as number of strategies that
specifically connects potential individuals towards various issues. Through this, they can easily
develop transparent relationship with each other. Considering this, if it is talked about the
scenario that has been taken into consideration, then it will be required by industry to effectively
deliver the appropriate information in relation to BREXIT. Responses are defined as formative
strategies that has been undertaken by an individual as to overcome as particular situation or an
issue. In context with present scenario, it has been identified that due to BREXIT impact
stakeholders of tourism sector take advantages of different types of strategies that are further
being defined below:
Tourism operator
Primarily, it is important for tour operators in United Kingdom to take advantage of
numerous form of promotional tools as well as techniques as to attract attention to large base of
tourists in a well defined and significant manner (Easterling, 2015). In addition to this, they are
also required to advertise about different attractive locations of country along with many
additional benefits and packages. With the help of this, they can significantly able to attract

attention to tourists towards natural beauty of country. In addition to this, it is essential for them
to inform tourists about different types of places and tourists destinations. This will ensure them
to duly attract large base of tourists attention in a signified manner.
 One of the most important strategy that can be undertaken by Tour operators in UK is to
take advantage of different types of innovate approach and provide different types of
packages as well as services that attracts international tourists in best effective manner.
As by attracting attention of tourists with the help of these attractive benefits tour
operators within UK can significantly able to attract due attention of large number of
tourists towards them.
By undertaking these strategies into consideration tour operators with UK provinces can
significantly able to gain attention of tourist in a well defined manner. This also help them to
ensure their growth and sustainability in marketplace for long duration of time (Gannon, 2014).
Government of UK
The primal strategy that came in front that has been taken by Parliament of United
Kingdom is that to undertake raft of measures as to effectively boost economic conditions of the
country through enhancing the travel and tourism business organization. Further government
properly declared deregulation drive so as to profit Britain the travel industry. Alongside this,
this is a portion of the parliament changes are made by government that permits B&Bs to
properly serve clients with liquor and further permit proprietors to lift their visitors from train
stations to their convenience. Including this, it is also distinguished that legislature consists
similar reported arrangement of new single-booking fox rail agendas as to viably empower all
the guests from the whole way across the globe. With the assistance of every one of these
measures it has been seen that there are wide scale reaction procedures that has been embraced
by parliament so as to appropriately support up travel industry of United Kingdom just when
BREXIT will reach to an end (Knežević Cvelbar and et. al., 2016). Away with this, it is also
said that United Kingdom's parliament has also reported diverse arrangement of undertakings
that properly empower travelers from all around the globe. Further it has been recognized that
Tourism play key fundamental and most significant job being developed of UK. Including this, it
is said that there are number of vacation based area in United Kingdom that pulls in voyagers
from all around the globe. As this segment give nation monetary development as well as help
them to build expectations for everyday comforts of people inside nation by giving them number

of business openings. On the other hand, United Kingdom is having number of places like world-
class museums, stunning countryside and a number of sites that are linked with different cultures
followed by Europeans and Britishers as well (Sofield and Li, 2011). This has given good
opportunities to the traveling business industry and raised various numbers of chances for
companies like Travelodge UK and more to deliver high number of holiday packages to their
potential clients. On the other hand, if it is talked about Discover England Fund then this public
agency is working appropriately with tourism industry of this nation. Including this, Parliament
of United Kingdom also raised number of benefits for this industry like they offered around
€46.8 million and supported various start-ups as well that raised employment for citizens of
United Kingdom. Away with this, visa-free travel along with appropriate safeguarding are said to
be the two appropriate measures that linked potential clients to government of United Kingdom
(Toh, 2018).
CONCLUSION
With the help of above stated report, it is said that tourism industry play very important
role within UK government as the economic system of the nation grow in an effective manner.
In addition to this, it has also been said that after implementing BREXIT within the country,
specific changes has also been examined by the UK government within tourism sector. In order
to reduce the negative impact different kind of policies and strategies are been developed by the
government of the nation which increase the overall profit margin in an effective manner.

REFERENCES
Books and Journals
Ateljevic, J., 2017. Small tourism firms and management practices in New Zealand: the Centre
Stage Macro Region. Tourism Management. 28(1). pp.307-316.
Berry, S. and Ladkin, A., 2017. Sustainable tourism: A regional perspective. Tourism
Management. 18(7). pp.433-440.
Clayton, A., 2013. Policy coherence and sustainable tourism in the Caribbean. International
Journal of Contemporary Hospitality Management. 15(3). pp.188-191.
Easterling, D. S., 2015. The residents' perspective in tourism research: A review and
synthesis. Journal of Travel & Tourism Marketing. 17(4). pp.45-62.
Gannon, A., 2014. Rural tourism as a factor in rural community economic development for
economies in transition. Journal of sustainable tourism. 2(1-2). pp.51-60.
Knežević Cvelbar, L., and et. al., 2016. Drivers of destination competitiveness in tourism: a
global investigation. Journal of Travel Research. 55(8). pp.1041-1050.
Sofield, T. and Li, S., 2011. Tourism governance and sustainable national development in China:
A macro-level synthesis. Journal of Sustainable Tourism. 19(4-5). pp.501-534.
Toh, M. H., 2018. Competitiveness of the Singapore economy: a strategic perspective. World
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Tribe, J., 2019. The concept of tourism: Framing a wide tourism world and broad tourism
society. Tourism Recreation Research. 24(2). pp.75-81.
Walle, A. H., 2015. Business ethics and tourism: From micro to macro perspectives. Tourism
Management. 16(4). pp.263-268.