Analysis of Social Media's Influence on Tourism: Thomas Cook

This report analyzes the influence of social media on the selection of travel and tourism destinations, using a case study of Thomas Cook. The research explores the use of social networking sites, the frequency of social media usage, and the impact of advertisements. The study includes survey data, interpreting responses to questions about social media usage and its role in destination selection. The report aims to understand how companies like Thomas Cook utilize social media tools for business promotion and how these tools influence consumer choices, identifying advantages and disadvantages associated with destination selection based on social media information. The conclusion highlights the significant role of social media in providing relevant information and influencing tourist decisions, emphasizing the effectiveness of online marketing tools used by Thomas Cook.

RESEARCH PROJECT
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Interpretation: As per survey, that was conducted for
gathering information about that there are 12 respondents
among all 20 have utilise these websites for more than 4
to 5 hour on a day and other 4 people use twice in a week
and rest of participants are using once in a week of social
media.
Theme 3: Appearance of Ads on Social Media
Q4) Have you get advertisements of Thomas
Cook company on social media?
Freq
uency
A) Yes 15
B) No 5
A) Yes B) No
0
2
4
6
8
10
12
14
16
Introduction
In present time competition is very high and running of
business activities in most appropriate and successful
manner is a complicated task for association. It is required
from managers of company that they should clearly state
their mission and vision so that employees get to know
that what they should do in order to contribute in
achievement of organisational goals and objectives.
. This report is summarised as that social media
is having vast role in selection of tourist
destination as it contains relevant information
and pictures of that particular locations and
people have views that this information which
is present in social networking sites are good
and relevant that are taken into consideration
while making selection over a tour location.
Thomas Cook is good in utilising all online
marketing tool in order to promote their
business activities.
Title:- “To analyse the Influence of social media tools in
selecting a travel and tourism destination” A Case study
on Thomas Cook.
This is a most essential part of any research program
because this segment provides direction to all business
activities and if research aim is not clear then outcome of
research could not be good and it will sabotage further
actions and task accomplishment of business firm. Aims
and objectives of current research is described as follows:
Objectives
 To analyse influence of social media on choice of
customers for selecting travel and tourist destination
 To attain advantages and disadvantages that are
associated with selection of destination of travel and
tourist on the basics of social media.
 To identify how properly company is utilising social
media tool for making their business operations
progressive.
 To find out knowledge about which social media
tools are very much essential in this context.
Interpretation
Theme 1: Use of Social Networking Sites
Q1) Do you use social networking sites? Frequency
A) Yes 10
B) No 5
C) Sometimes 5
Interpretation: According to this survey that was conducted by researcher shown result that there are
about 10 people whom use social networking sites and on the other hand 5-5 people are not use or
sometimes use social media as they think it consume very heavy amount of time.
Theme 2: Use of Social Media on Frequent basis
Q2) How frequently you are using social media? Frequency
A) About 4-5 hours a day 12
B) Twice in a Week 4
C) Once in a Week 4
2
4
6
8
10
12
Aims and Objectives
Conclusion