Analyzing the Role of Technology in the Tourism Industry

This report delves into the critical role of technology within the tourism industry, highlighting its transformative impact. It begins by outlining key areas within tourism, with a specific focus on the integration of technology. The report explores various aspects, including digital marketing strategies, the implementation of online booking systems, and the use of artificial intelligence and virtual reality to enhance customer experiences. It analyzes how technology increases efficiency, reduces operational costs, and improves overall profitability for tourism-related businesses. Furthermore, the report assesses the impact of these technological advancements on customer satisfaction, providing insights into the current trends and future directions within the industry. The self-assessment section reflects on the research process and application of Bloom's Taxonomy, discussing the challenges and benefits of integrating technology in the tourism sector.

QUESTION POOL WITH
MODEL ANSWER AND
SELF ASSESSMENT

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
Question pool..............................................................................................................................3
Model answer..............................................................................................................................3
Self- assessment..........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Tourism is an industry which is related with the travelling of the people from one place to
another for a variety of reason (Ukpabi and Karjaluoto, 2017). These reasons can be many like
for the purpose of travelling, leisure, studies and many other different reasons. The present report
will outline the different areas of tourism and then one area will be discussed. The area that will
be discussed is the technology within tourism.
Question pool
1. What is the geography of tourism?
2. What is the impact of Economic side of the country on the tourism of the country?
3. What are the implications of Cultural aspect within the tourism industry?
4. How the legal aspect affects the working and operations within the tourism sector?
5. What are Demographic of tourism?
6. What is the role of Technology within tourism and its growth?
7. How the Social factors affect tourism of a particular country?
8. What are the environmental consideration for the effective management of tourism?
Model answer
Role of technology in the tourism sector of country
The technology is the indispensible part of the business without which the company has
to follow in any of the condition. In the tourism industry the use of technology is more as this
industry is growing very rapidly and there is high amount of profit in this industry. The tourism
industry is at its peak and because of this the interest of people has also increased in travelling.
Thus, due to this reason the tourism industry has increased to a great extent and it has become
essential for the companies dealing in the tourism industry to adapt to the latest technology.
The information technology plays a crucial role within the working of the tourism
industry to a great extent. The technology is the helping hand in the tourism industry. Also, the
use of technology helps the company in increasing the profits of the company in the tourism
industry to a great extent (Tussyadiah, Jung and tom Dieck, 2018). The most of the important
technology which is being used by the different companies in the tourism sector are the use of
the digital technology for the marketing of the goods and services being provided by the
company. This digital technology for the use of marketing is the use of social media marketing in

the form of marketing the goods and services within the highly competitive market (Navío-
Marco, Ruiz-Gómez and Sevilla-Sevilla, 2018).
Other than the competition the major reason for the increased use of technology within
the tourism sector is that this increases the efficiency of work. This is pertaining to the fact that
when the companies within the tourism sector uses the technology then the work is done by the
technology and this reduces the human effort. Thus, these people only have to oversee that
whether the technology is working in same proper manner or not. In addition to this use of
technology is that this reduces the time to complete the activities of business. This is due to the
fact that when the technology is used then at that time the working efficiency is increased and
this is much liked by the consumers.
The social media marketing is the latest trend in the use of technology within the tourism
industry. This is majorly used because of the reason that the competition within the tourism
industry is very large and for this the social media marketing is very good alternate. This is
majorly because of the reason that in this highly modern and advance world almost each and
every person in involved in the use of social media and if the advertisement is placed over these
social media networks then this will have liked by the consumer to a great extent. Also, the
tourism industries can also make use of the email marketing in which the marketing of goods and
services is done with help of the email.
Another major role of the technology within the tourism industry is the online system of
the bookings. This is also the latest technology which is being used within this highly
competitive market. This online system of booking is a concept wherein the consumer can book
their travel or stay in the hotel or any other thing relating to travelling in advance. This is majorly
because of the reason that this system assists the people in assuring that they will be using the
services in the future date. Thus, this will assure the person that their bookings have been
confirmed and this will increase the base of consumer for the company in tourism sector. This is
majorly because of the reason that the advance booking will build the trust of the consumer over
the companies as the advance booking authenticates the fact that the company is safe and secure
and they will enjoy their stay at the place.
Also, the another major role of the technology within the tourism is of recording all the
records relating to the consumer and the requirements and trends going on within the highly
competitive market. This technology will assist the fact that the companies will be able to

forecast the future trends within the tourism industry and this will assist the companies in
industry to attract more of the consumers in accordance with these future estimations. Thus, this
will assist the companies in the tourism industry that the consumer will be more attracted as all
the estimations are made in effective and proper manner.
Another major technological role in the tourism industry is the use of robotics in place of
the waiters and helpers in the hotels and restaurants (Cai and McKenna, 2019). This is majorly
because of the fact that this is the latest trend going in the technological advancement as this is
the recent development which has taken place in the field of technology. Also, the use of robots
instead of the waiters will make sure that the consumers are happy and satisfied. Thus, this will
make sure that the consumer of the place become loyal to the company. Also, this will make sure
that the consumer is satisfied with the services being provided by the company in the tourism
industry (Dadwal and Hassan, 2016).
In addition to this another major technological development within the tourism industry is
the use of the artificial intelligence and virtual reality within the companies of tourism industry.
With the help of the use of chatbots the companies have created some system which
automatically gives response to the problems and queries of the consumer coming to the place.
Thus, ensures that all the problems and difficulties of the consumers are addressed in proper and
effective manner and the problems of the company have been solved in proper and effective
manner. Also, the use of virtual reality is being used in the tourism industry. This is a method to
technique which is being used by industries in the tourism sector. This technology is being used
in way which assists the hotels and restaurant to provide good image and videos relating to the
place or the hotel or event the nearby places which are of interest of tourists (Cai, Richter and
McKenna, 2019).
This technology assists the companies in the tourism sector to have a good attraction to
be provided to the consumer for the development and increasing the number of consumers for
the company. Hence, in the end it can be said that the use of technology within the tourism sector
is very essential. This is majorly pertaining to the fact that the technology helps the companies in
reducing the human effort and rely more on the use of technology. This is given more emphasis
as this will assist the companies in ensuring the fact that this will improve the efficiency of the
operations of the company to a great extent. Also, the use of the technology will make sure that
the consumer is aware of the fact that what all services or innovation and creativity will be made

for the consumer in advance and also the consumer has the option of advance booking as well
(Ling, 2018).

Self- assessment
From the whole work i assessed the fact that the technology is very essential for the
companies in the tourism industry. The level of Blooms Taxonomy which has been assessed
from the whole discussion is the application of the technology within the tourism sector. This
level has been answered in the same manner with respect to application as the whole discussion
revolved around the fact that how the technology is being applied and used within the whole
tourism industry. Also, at time of answering the question it was seen that the researching part
was very difficult as there are many different types of technology being used in the whole
tourism industry. But it was very tough and hard to decide that which technology is much better
and beneficial for the company within the tourism sector. But with some research i gained the
knowledge that some of the websites are giving similar or identical data and facts relating to the
use of technology within the tourism industry.
Hence, this was seen and listed and analysed with help of the analysing and critical
thinking that the technology is very helpful for the companies in analysing the fact that this will
increase the productivity of the company to a great extent. Also, when the list of the different
areas within the tourism studies were highlighted then at that time the use of the technology was
selected. This was majorly because of the reason that this is the latest topic and the latest trend
going in the highly competitive market. Hence, this whole study was very helpful for the
companies within the tourism industry to make the analysis relating to the use of the technology
within the highly competitive tourism industry (Adukaite, van Zyl and Cantoni, 2016).
In accordance with Bloom Taxonomy at the stage of knowledge I learnt that the paper
was very helpful as it helped me in effectively learning the knowledge relating to tourism and its
role in the whole industry. The use of technology is the latest trend going on in the market and
global business environment and this need to be used within the tourism sector. Further with the
stage of comprehension I learnt that there are different types of technology which can be used by
tourism companies like use of robots, chatbots and many others. Further at the next stage
application I learnt that various technology is applied within the tourism industry for improvising
the working capacity of the companies. Further with the analysis stage I learnt that the use of
technology is helpful in increasing the business and its profitability. In the end with help of
synthesis and evalauation I earnt hat which benefits there are also some of the limitation of the
use of technology like increase in cost, providing training to the employees and many others.

CONCLUSION
In the end it is clearly seen that the technology and its use is very much essential for the
company to be profitable and to be updated with all the latest changes taking place in the highly
competitive market.

REFERENCES
Books and Journals
Adukaite, A., van Zyl, I. and Cantoni, L., 2016. The role of digital technology in tourism
education: A case study of South African secondary schools. Journal of Hospitality,
Leisure, Sport & Tourism Education. 19. pp.54-65.
Cai, W. and McKenna, B., 2019. Knowledge creation in information technology and tourism
research. Journal of Travel Research.
Cai, W., Richter, S. and McKenna, B., 2019. Progress on technology use in tourism. Journal of
Hospitality and Tourism Technology.
Dadwal, S.S. and Hassan, A., 2016. The augmented reality marketing: A merger of marketing
and technology in tourism. In Mobile Computing and Wireless Networks: Concepts,
Methodologies, Tools, and Applications (pp. 63-80). IGI Global.
Ling, F., 2018. Research on the Development Features and Support System of Technology for
Tourism Industry. Science and Technology Management Research. (4). p.17.
Navío-Marco, J., Ruiz-Gómez, L.M. and Sevilla-Sevilla, C., 2018. Progress in information
technology and tourism management: 30 years on and 20 years after the internet-
Revisiting Buhalis & Law's landmark study about eTourism. Tourism Management. 69.
pp.460-470.
Tussyadiah, I.P., Jung, T.H. and tom Dieck, M.C., 2018. Embodiment of wearable augmented
reality technology in tourism experiences. Journal of Travel research. 57(5). pp.597-
611.
Ukpabi, D.C. and Karjaluoto, H., 2017. Consumers’ acceptance of information and
communications technology in tourism: A review. Telematics and Informatics. 34(5).
pp.618-644.