Strategic Marketing for Tourism: Morocco and Egypt Tour Analysis

This report examines the marketing strategies employed in the travel and tourism sector, focusing on tours to Morocco and Egypt. It analyzes the marketing mix, including product, price, place, and promotion, and discusses their application by companies like Thomas Cook. The report emphasizes the importance of service sector mix elements such as people, packaging, and partnership in enhancing customer experience. Furthermore, it explores the concept of the total tourism product, highlighting how a comprehensive service offering contributes to a traveller's overall satisfaction. The document provides valuable insights into creating effective marketing strategies for tourism destinations and is available for students on Desklib, a platform offering study tools and resources.

Marketing in Travel and
Tourism
Tour to Morocco and
Egypt
Task 3

TABLE OF CONTENTS
• Introduction
• Marketing Mix
• Importance of service sector mix elements
• Concept of total tourism product
• References
i

Introduction
 Product, price, place promotion are the main elemets of
markleting mix.
 These concept help Thomas cook in making better business
strategy for their business operations.
1

Marketing Mix
Marketing mix basically includes four elements:
Product: It refers to the products offered by Thomas cook to
satisfy the needs and wants of customers.
Price: It is the monetary amount charged by the firm in exchange
of its product or service.
3

Cont....
Place: It includes the location of firm's office or the place where
company sell its product
Promotion: It includes all tools and techniques used by the firm
to give information to large number of its customers about the
firm and its products.

Importance of service sector mix elements
Service sector mix refers to mixture of different elements
that a Thomas cook uses to develop and communicate with
the customers.
People
Packaging
Partnership
4

Concept of total tourism product
 Total tourism product refers to as mixture of various services
that Thomas cook provides so as to enhance the experience
of the customer.
 Total level refers to those services in which company
provides every thing from start to end of the journey to the
travellers.
5

REFERENCES
Crooks, V .A. And et. al., 2011. Promoting medical tourism to
India: Messages, images, and the marketing of international patient
travel. Social Science & Medicine. 72(5). pp.726-732.
Dibb, S., Simkin, L., Pride, W. M. and Ferrell, O. C., 2012.
Marketing: Concepts and strategies (p. 850). Houghton Mifflin.

Thank You!!
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