Thomas Cook's Marketing Strategy: Product, Price, Place & Promotion

This report discusses the critical elements of the marketing mix—product, price, place, and promotion—within the context of the travel and tourism industry, using Thomas Cook as a case study. It assesses the importance of service sector mix elements, highlighting the significance of service quality an...Read More

Marketing in Travel and Tourism

TASK 3

3.1 Discuss issues in the product, price and place
elements of the marketing mix
Product- One of the important aspects of marketing mix is to design the
products or services according to the tastes and preferences of different
kinds of customers as their major aim is to accomplish all the goals and
the objectives within a given period.
Price- The cost aspects affecting the sale of all the tour packages
designed by an entity like Thomas Cook by catering all the needs and
higher expectations of the customers. Price is the monetary consideration
paid by an individual to the firm as in exchange they get all kinds of
important services offered by an entity.
Place- The place play an important role in the tour packages as the exotic
beauty of particular lace will attract wide number of customers towards
all the services offered by an entity in order to achieve al the desired aims
and the objectives within a given period.
Promotion- The basic aim of the business is to aware external market
customers located in the external environment in order to grab higher
market opportunities in order to cater all needs and the expectations.

3.2 Assess the importance of service sector mix
elements to the travel sector
Quality of service is regarded as one of the important aspects in the travel and
tourism industry which is renowned for providing services to al kinds of services
in order to get higher market advantages in the business. Thomas Cook will offer
different kinds of services by designing different tour packages as all kinds of
services offered by an entity in order to seal the attention of most of the users
exists in the external business environment as their desired aim is to accomplish
all kinds of goals and the objectives within a given period. Thomas cook offers
variety of services to all the customers that includes flight and airlines services by
booking different tickets according to the tastes and preferences of several
numbers of customers located at the external business environment.
Internal marketing- It is also reamed as inward facing marketing in which
marketer will utilize all internal business functions in order to motivate all the
customers in order to increases the higher level of customer satisfaction as the
services of an entity is offered in achieving all the goals and the objectives
develop by an entity. Such as IT technology is used by an entity in order to cater
variety of needs and the expectations towards the services of the business.

3.3 Apply the concept of the total tourism product to
an individual tourism business such as Thomas Cook
Total tourism product is regarded as one of the important concept used
by an individual in order to gain higher market advantages in the external
market. The basic aim of an entity is to gain higher market advantage by
catering all aims and targets of an individual in order to get higher level of
customers satisfaction located in the external business environment.
Role of Thomas Cook gets increases with the passage of time as their
desired aims is to accomplish all the aims and targets by providing all
their services in minimizing all the obligations imposed on an entity from
the external business environment.
Total tourism product is act alike a bundle which included all kinds of
important services which is required by an entity in order to design the
best suitable tour packages in order to satisfy all the needs and the
expectations of different customers.

REFERENCES
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