Tourism Business Expansion: Strategies for Young Couples' Experiences

This research project analyzes the expansion of tourism businesses, focusing on strategies to attract and cater to young couples. The report explores the role of promotional activities, marketing campaigns, and the importance of providing positive customer experiences. It examines two ventures in Australia, Intro Travel and Cosmos, highlighting the facilities they offer, such as condominiums, time-sharing options, and farmhouses, to meet the needs of young travelers. The report also discusses the significance of market research, statistical analysis, and the adoption of probabilistic models to understand customer preferences and predict business growth. It concludes by emphasizing the need for businesses to deliver high-quality services, adapt to changing market trends, and leverage data-driven insights to expand globally and achieve sustainable growth in the tourism industry.

Research project

Table of Contents
INTRODUCTION...........................................................................................................................1
Aims and objectives.........................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Promotion of tourism assist in stimulating the sales by using the dissemination of data
along with the information. It assist in providing or encouraging the actual as well as potential
consumers so that they can do travelling. The main objective of promotion is to make tourist
product on a appropriate manner (Xiang, Magnini and Fesenmaier, 2015). For promoting
tourists, business should create successful marketing along with the promotional campaign. In
the research project discussion on Thomas Cook which is a travel agent and this business entity
relaunches Tunisia Holiday. The company made a agreement with cooperative group so that they
can merge with its branch network. Two ventures in Australia should be used in this is Intro
Travel and Cosmos.
Aims and objectives
Aim: To provide a pleasant experience to a young couples which will help in expanding their
business in next 10 years.
Objectives:
 To identify the pleasant experience to young couples.
 To analyse reviews of young couples in expanding business in next 10 year.
 To evaluate the impact of pleasant experience to young people in order to expanding
business.
Research questions:
 What are the views of young people on expanding business?
 What is the situation of business in next 10 years?
The tourism sector is the essential sphere which assist in doing the best research as it is a
good indicator of economic changes. When both the business entities delivering the best services
to their young couples then this will assist in expanding the business in the next 10 years. On the
basis of trip they can gain best experience and this will assist in identifying the reviews of
different consumers on the websites of companies whether it is Cosmos or Intro travel. There are
two ventures in Australia who meets the criteria that is there are enough tourists which will be
interested in using or availing of the different tourists. Another one is to the visitors which have
funds to pay for their trip. Two ventures are Intro travel and Cosmos are providing better
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facilities to young couples which assist in attaining them better experience (Clift and Page,
2015). There are different facilities which they can provide to the couples which includes:
 Condominiums: It is a innovation which is done recently and it is basically a hotel with
the apartments. These units are sold to the owners of single entity and provide the space
on rent to tourists who are visiting in Australia.
 Time sharing: It is a specialised ownership and it provide an experienced with the
difficulties in getting the reservations at a specified time.
 Tourist camps: It is located in the cities but in the open spaces and also deliver the
facilities related to parking, water, electricity and so on.
 Farmhouses: It is a most popular in UK. In this, tourists or visitors who are interested in
outdoor life will prefer these type of accommodation.
 In the present time many young couples want villas these are single family houses which
are for sale and also can provide rent to tourists or for the holiday makers.
In Australia there are so many tourists who are visiting the different destinations and it is
a duty of ventures who are doing the business of travel agent and deliver services and facilities in
a best manner. This will help in attracting large number of tourists and these are visitors who are
ready to pay funds for their trip. While conducting any trip for the young couples they have to do
proper research and on the basis of that they have to make a plans then this will be helpful for
them to expand their business. Along with this it helps in attaining best experience whether it is
financial, legal, supplier problems along with the resources (Fang, Ye and Law, 2016). For
attaining the business growth to be successful and on the basis of that they become sustainable in
the market. They have to deliver appropriate quality of the services which they are delivering to
their consumers but if the quality decreased then this will assist in increasing the consumer
complaints. It will assist in increasing the staff turnover when they are facing heavy workloads.
Intro travel provides an proper assistance to take advice as well as support so that they
can feel relax and enjoy their experience. Cosmos is famous for delivering the transport
effortlessly and it is conveniently located hotels. This travel company done the research and visit
best sites with the best deals. Experts of business entity should provide proper guidance which
having a decades of experience as well as bring each destination to life. Cosmos tours are made
for the different travellers and over a $100 a day so that they can save as well as experience in
the whole world. They are going global and it is a significant or important undertaking which
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assist in disrupting the existing business activities. Business leaders of company should analyse
the full impact and also determine the rewards when they are assessing the risk (Pulido-
Fernández, Andrades-Caldito and Sánchez-Rivero, 2015). Stakeholders should carry out more
responsibilities so that they can continue in executing the day to day activities which assist in
attaining the global initiative.
There are so many trips which are conducted for the purpose of relaxation, rest as well as
enjoyment and these trips are holidays. Most holidays are taken in young couples and people are
choose their holidays on their own. When the Cosmos and intro travel conducting trips then they
have to deliver appropriate services such as health, education and so on. The person who wants
to go on trip should make decision by watching their statistical analysis that individuals should
go on trip or not. They have to make a proper plans by using the appropriate strategy and also a
business plan so that all the goals and objectives should attain and on the basis of that success
can reaped (Steps to expand business globally, 2017). According to the needs and wants of the
young couples, companies should deliver services so that their needs and wants should be
satisfied and on the basis of that targets should be attained.
For doing the statistical assessment of Cosmos they should use probabilistic model as it
will assist in developing the popular model that is PRISM and take advantage of that numerical
model. There are two different restrictions which are concern with the existing tools for the
verification by using or adopting the probabilistic models. The main limitation is Markovian
scope which provides the appropriate models in terms of distribution activities. Another one is
restrained expressive of logic which assert the statement so that properly analysed. Intro Travel
is using statistical tests so that they can determine their rates which assist in attracting large
number of young couple (Riasi and Pourmiri, 2016). The simplest normality tests usually
indicate if the distribution is normal or not, but do not show the type of the distribution. Also a
test of data independence will be performed.
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In both the ventures, Cosmos is the company which provides the best facilities to their
visitors and this will assist in attracting the large number of tourists. So, by analysing the
statistical information or reviews of business entities they can make best decision so that they
can make the investment in the venture.
CONCLUSION
From the report, it has been analysed that they have to deliver best services which assist
in fulfilling the needs and wants of young people and on the basis of that they can attract large
number of consumers. According to that they can gain best experiences.
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REFERENCES
Books and journals
Clift, S. and Page, S., 2015. Health and the International Tourist (Routledge Revivals).
Routledge.
Fang, B., Ye, Q. and Law, R., 2016. Effect of sharing economy on tourism industry employment.
Annals of Tourism Research. 57. pp.264-267.
Pulido-Fernández, J.I., Andrades-Caldito, L. and Sánchez-Rivero, M., 2015. Is sustainable
tourism an obstacle to the economic performance of the tourism industry? Evidence
from an international empirical study. Journal of Sustainable Tourism. 23(1). pp.47-64.
Riasi, A. and Pourmiri, S., 2016. Examples of Unsustainable Tourism in Middle East.
Environmental Management and Sustainable Development. 5(1). pp.69-85.
Xiang, Z., Magnini, V.P. and Fesenmaier, D.R., 2015. Information technology and consumer
behavior in travel and tourism: Insights from travel planning using the internet. Journal
of Retailing and Consumer Services. 22. pp.244-249.
Online
Steps to expand business globally. 2017. [Online]. Available through:
<https://www.forbes.com/sites/allbusiness/2015/03/04/10-key-steps-to-expanding-your-
business-globally/#53c212af3803>. [Accessed on 24th August 2017].
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