TUI Group Promotional Campaign - Marketing Strategies

This assignment analyzes the promotional campaign of the TUI Group, focusing on marketing strategies. It discusses the importance of an integrated promotional mix, including sales promotion, direct marketing, and digital promotion. The report highlights the significance of promotional activities, especially during the summer season when travel is at its peak. The analysis includes strategies such as promotional tour packages, media engagement, special offers for existing customers, and the use of catalogs and websites to promote the business. The goal is to understand how these strategies can be used to influence customer behavior and promote TUI Group's services effectively. The report emphasizes the need to reach the target audience with relevant messages and provide discounts and offers to attract customers.

4.2.

Promotional campaign for TUI group.
An integrated promotional campaign is recognized recognised as the medium which
strategy which includes several activities such as sales promotion, direct marketing, email,
digital and in-store promotion and plus various phases of promotional activities are ensured. In
this procedure, it is also confirmed that the message reaches to the targeted group of people.
Marketing manager in TUI company Company has conducted the analysis about the
promotional mix which has helped marketing team in development of plans for promoting
goods, services or brand. Moreover, the marketing manager In TUI company has planned to
organize organise promotional tour packages in summers. As this is the season when visitors
intend to travel to explore beauty of other destination. Marketing team in an TUI organization
organisation can seeks support from media as this strategy will help business entity in
promoting the destinations as well. Another strategy that can be adopted by firm is that
marketing team can invite routine customers and inform client about the special discounts,
offers provided by company. This plan would be helpful in influencing customer to visit again to
gain several benefits of several promotional offers or schemes. Catalogues can be circulated in
the market as this will also asset an organization in making people aware about the launch of
new product by company. Business entity can develop its own websites, as this will help firm
min in providing information about business activities ,activities, objectives as well as practices
to client.