Business Action Plan Report: Uber's Strategy, Ethics, and Governance

This report presents an action plan for Uber, a major international transportation firm. It begins with an overview of Uber's mission, vision, and objectives, followed by an analysis of relevant theoretical frameworks including agency theory, principal agent theory, and stakeholder theory. The report then delves into ethical issues faced by Uber, such as sexual harassment and customer complaints, as well as its approach to risk management and corporate social responsibility (CSR). Finally, it examines Uber's corporate governance policies, including recommendations for improvement, focusing on transparency, diversity, and accountability. The report highlights how Uber uses effective corporate governance to ensure sustainability, emphasizing the role of the board of directors in setting strategic goals and monitoring performance.

ACTION PLAN

Table of Contents
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UBER
ACTION PLAN
TASK
1.
The Uber company is one of the biggest international transportation firm which headquarter
situated in the San Francisco in the United States. Uber is selected for convening the action
plan. Because of their biggest operations throughout the globe.
Mission:
Company's mission statement is to introduce transportation as reliable as the running water,
each for everyone.
Vision statement:
Firm's vision statement of the Uber is “Smarter transportation with lesser cars and higher
access”.
Henceforth, Uber is selected to do action plan.
Objectives:
1. Uber main objectives are to incorporates huge taxi network, links riders with safe and
secure, and easy transportation providers at a variety of price-points in the cities
throughout the globe.
2. Incorporates international highest P2P logistics platform, enabling anyone to either
request.
3. Change from 100% Human-driven logistics to 100% automatic logistics.
2.
Agency theory:
Agency theory establishes the relationship where one party describe work where other party
complete the work. Therefore it involves two parties such as principal who determine or decide
what work should be done and other party is agent who completes the work as per guidance of a
principal. They both are motivated by self interest and both have perform to achieve common
goals.
Critical evaluation of agency theory:
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It is supported by research evidence and offers a credible explanation for obedience and it is
useful in training exercises where people should aware what are their responsibilities. But their
is also some demerits of agency theories like these theories could used in negative manner in
terms of manipulation of information.
Principal agent theory:
This theory involves two party where one party is principal who provides informations, define
objectives, incentives, recruitment etc. where other party is agent or subordinate who receive
orders and instructions from the principal. Agent or subordinate is liable for the actions for non-
performance and principal is liable to monitor all the actions of its subordinates and guides
accordingly.
Critical evaluation:
The principal agent theory helps in understanding the complex organisational relationship. If
the interest of both are different then there is chance of conflict.
Stakeholder theory:
Under this theory. It establishes the relationship between organisation and others in its internal
and external environment. Stakeholders may be inside or outside of the company such as
customers, employees, suppliers, government, non-profit groups etc. These can be influenced of
affected by the activities of organisation.
Critical Evaluation of stakeholder theory:
As the activities of stakeholders can be influenced by the activities of an organisation it is
difficult for an organisation to avoid problems or conflict between an organisation and
stakeholders.
3.
Ethical issues in uber: There are various ethical issues which are related with Uber company.
In an analysis of an essence of taste that have focus maximum attention of the leaders of
company are surrounded by so many ethical issues. Some of them are related with confidential
complaints, ethical screens and producers and superiors communication analysis of Edmund
Burke political aspects. In order to resolve maximum customers complaints they set up a new
team that can deal directly with the customers on their selected issues. As, per the mention
guidelines which is related with sexual harassment of workers at the workplace. In 4-8-2017, an
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ethical case related with sexual matter are seen in the company.
Risk management: The company that can manage their risk have sufficient advantages at the
marketplace as says by the owner of the company. Generally, risk is known as that aspects
which can made huge impact on companies performances. The popular cab services which is
increasing in recent time has huge risk into their core business. The chances of getting
maximum advantages from customers is not be attain by the company because of unethical
practices. A company like UBER is having very little amount of risk factors because costs and
profits scale up at same time.
CSR: With the increase in technology, the business environment has become more nationalised
and transparent. In MNCs is competing in global arena. In the ways, of increasing business and
globalisation, CSR has become more important and apparent. The society is the prime concern
for the company. In order to promote sharing cab facilities in more economical cost so that
middle class people can avail the facilities of using cab.
4.
Uber uses effective corporate governance policies in order to make sustainability in their
operations. However, board of directors decides few recommendations for enhancing the
corporate governance practices in the firm. These recommendations covers basic course in the
corporate governance, with the particular aimed at Uber and its leadership. Such kinds of
recommendations covers procedures for enhancing the workplace diversity and stopping sexual
harassment. Company's main improvement is to have an idea about the sharing the cars which
ultimately makes great impacts for their sustainability. There are so many tools which are
convened by the Uber to have the business objectives in an effective manner. However, there is
a need to make their business operation transparent.
The recommendations covers diverse manner to have accountable via performance review
process and the compensation. It covers metrics on diversity, responsiveness to employee
complaints, firm's satisfaction and the compensation.
The Uber's BOD have effective authority and independence, with the help of this, they are
responsible for their compensation via series of metrics for meeting targets which can influence
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their revenues.
Corporate governance is a cluster of norms, practices, rules and regulation by which an
enterprise may directed or controlled. In fact it helps an organization in balancing the interests
of shareholders of Uber by offering them precise dividends. Major motive corporate
governance is to facilitate appropriate management in order to attain long term development of
an association. Therefore it has been analysed that broad of directors are liable for governance
of their organization . Uber is focussing on their strategies and organizational policies for
capturing attention of millions of customers by serving them services in defined time period.
Thus, managers of referred association need to focus on their governance for controlling or
regulating entire organization.
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