Titan Travel: Market Analysis of Niche and Medical Tourism Trends

This report examines the potential of niche and medical tourism for Titan Travel within the UK tourism industry. It begins by defining niche tourism and its benefits, highlighting its focus on specific consumer needs and market segments. The analysis emphasizes the growing trend of medical tourism, outlining the factors that attract individuals to the UK for medical treatments. The report proposes market research as a crucial method for analyzing tourism trends, enabling Titan Travel to understand consumer preferences and design appealing travel packages. The conclusion underscores the advantages of concentrating on niche and medical tourism to increase sales volume. The report incorporates references to relevant sources to support its findings and recommendations. The study aims to provide Titan Travel with actionable insights to target the right consumers and expand its operations in the competitive tourism market.

2.2 Methods to analyses current trends
Introduction
Present study will look at the
niche market that can help the cited firm
in targeting right people. It will explain
different trends in the UK tourism
industry.
Conclusion
From the above study it can be
concluded that niche tourism and
concentrating on medical tourism can be
beneficial for the Titan company in order
to raise its sales volume.
Niche tourism
Niche tourism can be explained as
tourism that concentrate on the whole market
rather than concentrating on particular area. It
examines the areas which is growing fastest. It
concentrates on special needs of consumers
and accordingly design travel products so that
travellers take interest and make their mind to
visit any location (Forno and Garibaldi, 2015).
Niche market is considered as specialised
market that provides specific products to
consumers as per their requirements.
Niche tourism is beneficial for the firm
because it helps in targeting different age
group and income class people.
Method to analyses trends is Market research
The most effective technique that can
support in analysing trends in the tourism is
conducting market research. Titan travel operator
needs to apply this method in order to identify trends
in the market. This will help in identifying needs of
consumers and in which kind of travel packages
people take more interest (Godfrey, Wearing and
Schulenkorf, 2015). That will help cited firm in
expanding operations and making attractive travel
packages. Choice of each person is different and
different travellers go to locations with different
purpose. Market research will support entity in
identifying needs of consumers so that it can be able
to design its products.
Medical tourism
Medical tourism is the current trend
in the industry that attracts many people
towards the UK. Titan travel aims to attracts
many people towards cited firm. For that it is
planning to provide medical travel packages
to them (The Economic Impact Of The 2015
Rugby World Cup, 2015). People opts
medical tourism because of several reasons:
 Improve health condition
 make changes in atmospheres
 Poor medical facilities in own
country
 Advance medical facilities and
technologies
Britain's visitor economy facts. 2013.
[Online]. Available through
<https://www.visitbritain.org/visitor-
economy-facts>