This presentation, created for a Pearson BTEC HND Unit 2: Marketing Essentials assignment, offers a comprehensive overview of marketing principles. It begins with an introduction to the concept of marketing, emphasizing its significance in modern business. The presentation then explores the marketing processes, including market analysis, target market selection, and the development of a marketing mix. It highlights the importance of marketing within organizations and society, covering topics such as employment opportunities, consumer satisfaction, and distribution channels. The core responsibilities of marketing functions are detailed, encompassing marketing information systems, distribution, product, pricing, promotion, selling, and finance. Key elements of the marketing function, such as advertising, promotion, and customer analysis, are also examined. The presentation concludes by illustrating the interrelationship of marketing with other business functions, such as research and development, information technology, customer services, and production. References to academic sources are included to support the presented information.