Analysis of V2food Business Model and Critical Success Factors Report

This report provides a comprehensive analysis of V2food, an Australian-based manufacturer of plant-based meat substitutes. The report begins with an introduction to the company and its mission to create tasty and nutritious alternatives to animal meat. It then delves into a detailed breakdown of...Read More

MGMT20143
4/10/2020

Management 1
Contents
Introduction......................................................................................................................................2
Description of the business..............................................................................................................3
Business Model Canvas...................................................................................................................3
Key interrelationships between the nine blocks..............................................................................7
Critical success factors....................................................................................................................7
Factors that might affect business model.........................................................................................8
Changes in the business model........................................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

Management 2
Introduction
In present environment, most of the entrepreneurs bring the new business in the market which
comes with the innovation to meet requirements of the consumers. The report aims to
deconstruct the organisation model of the business and also to determine the critical success
factors that can make a sustainable business. The analysis of the business is essential in the
market considering the customers. The business that has been selected for the report is Feedmee
which is a new venture. The identification of the business is done on the basis that it is relatively
new, innovative and shows how they operate and the company is established in the last five
years. The report includes an analysis of business model canvas of V2food and explanation about
relationships of the nine blocks is discussed. Furthermore, the report includes the critical success
factors, change in business and many others.

Management 3
Description of the business
V2food is recognised Australian based manufacturer of the plant-based meat substitutes. In
global market, it has been found that company is going wild for meat-free meat and substitutes to
animal proteins in the year 2019 with a partnership among the Jack Cowin’s competitive Foods
& CSIRO’s investment funds which show main sequence ventures (V2food, 2020). The business
falls in the food industry as it provides the service of food. The mission of the company is to
form the tasty plant-based alternatives to the animal meat that is better and nutritious (Derrien,
2019).
The product that is offered by V2food is meat made up from plant which provides the same
texture, cooks like meat and offers a taste to the meal. The service is offered by the company
through their outlets which are expanding across the market.
Business Model Canvas
Business model of the business is categorized in processes as well as the internal activities of the
business which is divided into the 9 building blocks (Ojasalo & Ojasalo, 2018). The below given
is description of business model of V2food.
Key partners
 Jack Cowin’s
Competitive
Foods &
CSIRO’s
investment
Key activities
 Producer of
plant-based
meat
substitutes
Value
proposition
 Protect the
environment
 Offers taste,
texture and
Customer
Relationship
 Personalised
services
Customer
Segments
 Youth,
Adults and
others
 Middle and

Management 4
fund Main
Sequence
Ventures
 Suppliers
 Proving the
products
through their
stores
same cooking
experience to
customers
 Nutrition
level is
similar
high-income
people
(V2food,
2020)
 Meat lovers
or people
who want a
vegetarian
option with
good taste
and nutrition
Key Resources
 Human
resource
(Employees)
 Physical
stores (Daou,
et al, 2020)
Channels
 Outlets
provide
products
Cost Structure
 Marketing expenditure
 Production of product
 Growing plants
Revenue Streams
 Revenue from customers on
products
 Supply of products on

Management 5
different restaurants (V2food,
2020)
Customer segments: - The customer segment is divided into different segments that purchase
the products and services (Carter & Carter, 2020). V2food customer segment includes the youth
and adults who are likely to make the high purchase of the products. These people fall in the
middle and high-income group who can easily afford the products. It has been found that the
company consider meat lovers or people who want a vegetarian option with good taste and
nutrition.
Value proposition: - The value proposition is considered as the blend of the goods and services
that they offer to their clients. The value that is offered by V2food Company includes taste,
texture and same cooking experience to customers. The company can protect the environment
which is one of the values for sustainability (V2food, 2020). Furthermore, the company is
offering valuable nutrition like meats which are essential to meet needs.
Channels: - The channels include medium through which business offers value proposition to its
customer segments (Carter & Carter, 2020). The channels through which the company can offer
the products include the outlet from where they can provide the services.
Customer relationships: - The company needs to maintain its relationship with its customers.
The customer relationship is maintained with the help of the personalised services to the
customers which is must for forming the relationship.
Revenue streams: - The revenue stream is considered as one of the methodologies that are
followed by the company. V2food company can get the revenue from the customers by selling

Management 6
the products through the online mode. Along with this, it has been found that products are
provided to the suppliers which include the different restaurants and other companies.
Key resources: - The main resources are considered as assets of company which shows the way
they offer thee value to their clients (Micieta, Fusko, Binasova & Furmannova, 2020). Some of
the resources considered by the company include human, financial, physical, as well as
intellectual. V2food company finds that they have the resources which include employees who
are working for the company and the physical stores which allows the company to sell their
products to the customers.
Key activities: - The important activities comprise of production processes that are performed by
company. V2food company majorly activity is a producer of the plant-based meat substitute so
that they can meet the needs of the customers. The production is not enough for the company as
they need to offer services to their customers (Luenendonk, 2015).
Key partnerships: - The key partners include the network with the suppliers and those members
who can provide easy operations facilities to the company. The business has a partnership with
Jack Cowin’s Competitive Foods & CSIRO’s investment fund Main Sequence Ventures. In
addition to this, they have a link with the suppliers who help them to offer the plant-based meat
substitutes.
Cost structure: - The cost structure is related to running an organisation as per the particular
model. The operations of the company show that they need to make the expenditure so that they
can run the operations (V2food, 2020). The cost structure of business includes marketing
expenditure, manufacturing cost of product and cost of growing plants and many others.

Management 7
Key interrelationships between the nine blocks
The nine blocks of the corporate model canvas are interrelated with each other and one block can
influence the other block. The partnership of the brand with the suppliers and others helps them
in performing the key activities which include the operations. The operations of the V2food
company allow them to provide the customers with the products that generate the value. The
products that provide the value to the customers is essential to form the relationship with them.
V2food company perform the operations which is possible with the appropriate resources. The
formation of the relationship is essential as this is the way through which the customers will
purchase the product. The products which are produced by the company are offered to target
customer segment through the outlets. V2food company have to pay the amount for the expenses
done by them. However, the sale of the products will allow them to avail the high profit which is
clear with the revenue streams. This shows that all nine blocks of the business model canvas are
interrelated.
Critical success factors
The critical success factors of the company are that they understand the needs of the customers
who are looking for the substitutes of the meat from the plant. The customers of the company
will get satisfied with the products and easy availability of the substitutes that can offer high
nutrients to the customers (Hong & Fauvel, 2013). The customers will not find the changes in the
meat substitute in terms of the taste, texture and nutrients and many others. Good relationships
with the customers help in getting the high revenue to the company which is one of the factors
that helps in earning high revenue. The business is sustainable as it includes plants that are used
for manufacturing products and offering services.

Management 8
Factors that might affect the business model
Different factors might influence the business model in the positive and negative element which
include technology, industry and nature of the market where the business perform their activity
(Hong & Fauvel, 2013). It has been found that as per the current strategy this has been found that
people are shifting towards the vegetarian goods instead of the non-veg due to the change in
attitude and conditions of different diseases. Accordingly, there will be a positive influence on
the working of the company. The industry is evolving due to which the needs of the customers
are changing which might be one of the aspects that will influence the corporate negatively as
customers taste will change.
Changes in the business model
 In the business model, V2food should improve channel through which they can provide
products and services to its customers in the market. The online service will help them to
reach the maximum customers at the time which will be beneficial for the business.
 The company should try to focus on improving the customer relationship as they only
provide personalised services. There is a possibility of the change in the formation of
customer relationships.

Management 9
Conclusion
At the end of the report, this has been found that the business model is explained for the V2food
Company. The company provide the substitute for the meat which helps them in meeting the
evolving needs of customers. The analysis of the business model and the relationship between
each block has been done. Furthermore, V2food Company analysis for the critical success factor
has been done. The analysis of the factors that affect business and leads to the change in the
business model has been discussed.

Management 10
References
Carter, M., & Carter, C. (2020). The Creative Business Model Canvas. Social Enterprise
Journal.
Daou, A., Mallat, C., Chammas, G., Cerantola, N., Kayed, S., & Saliba, N. A. (2020). The
Ecocanvas as a business model canvas for a circular economy. Journal of Cleaner
Production, 120938.
Derrien, S.P. (2019). Blazing trails and dreaming big: StartupSmart’s 12 startups to watch in
2020. Retrieved from: https://www.smartcompany.com.au/startupsmart/analysis/startups-
watch-2020/
Hong, Y. C., & Fauvel, C. (2013). Criticisms, variations and experiences with business model
canvas.
Luenendonk, M. (2015). Business Model Canvas: A Complete Guide. Retrieved from:
https://www.cleverism.com/business-model-canvas-complete-guide/
Micieta, B., Fusko, M., Binasova, V., & Furmannova, B. (2020). Business model canvas in
global enterprises. In SHS Web of Conferences (Vol. 74, p. 02010). EDP Sciences.
Ojasalo, J., & Ojasalo, K. (2018). Service logic business model canvas. Journal of research in
marketing and entrepreneurship.
V2food. (2020). About. Retrieved from: https://www.v2food.com/
V2food. (2020). Nutrition. Retrieved from: https://www.v2food.com/nutrition

Management 11
V2food. (2020). Story. Retrieved from: https://v2food.com/story