Strategic Information System of Virgin Mobile: A Comprehensive Report

This report provides a detailed analysis of the strategic information system of Virgin Mobile. It begins by examining the current organizational structure of Virgin Mobile and identifies operational problems stemming from this structure. The report then explores the likely system acquisition method, focusing on the implementation of an ERP system to address issues related to data accessibility and integration. A sales procedure flowchart is presented, along with an analysis of control systems and potential fraud types within the system. Part 2 of the report delves into the development and adoption of accounting software packages, including the use of Conference Room Pilots (CRPs). It also covers the current market size, market leaders, and their competitive advantages. The report concludes by identifying gaps faced by accounting software users and offering suggestions for improvement, along with a discussion on fraud risks and ERP implementation.

Running head: STRATEGIC INFORMTION SYSTEM OF VIRGIN MOBILE
Strategic Information System of Virgin Mobile
Name of the University:
Name of the Student:
Authors Note:

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Table of Contents
Introduction......................................................................................................................................2
Part 1:...............................................................................................................................................2
Current Organizational Structure.................................................................................................2
Operational Problems Faced by Virgin Mobile Because of Organizational Structure................3
Likely System Acquisition Method.............................................................................................3
Sales Procedure Flowchart for Virgin Mobile.............................................................................4
Control System and Fraud Types in the System..........................................................................6
Part 2:...............................................................................................................................................6
Development and Adoption of Accounting Software Packages..................................................6
Current Market Size.....................................................................................................................9
Market Leaders and Their Competitive Advantages...................................................................9
Gaps Faced by Accounting Software Users and Necessary Suggestions..................................10
Conclusion.....................................................................................................................................10
Reference List................................................................................................................................12

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Introduction
Virgin Mobile is a remote correspondences mark utilized by eight autonomous brand-
licensees around the world. Virgin Mobile marked remote interchanges administrations are
accessible in Australia, Colombia, the United Kingdom, Canada, Chile, France, Saudi Arabia,
United Arab Emirates, Poland, South Africa, México, and the United States. Virgin Mobile
marked administrations tends to offer in Singapore, India and Qatar (Malley 2017). Segments of
the company include home improvement, department stores the objective of the paper is to
analyse the strategic information system of Virgin Mobile Company through evaluating the
current organizational structure of the company. The paper also intends to analyse operational
problems faced by the company. Moreover, system flowchart for sales procedures will be
selected for the company along with realising any control problems and fraud within the system.
Part 1:
Current Organizational Structure
Figure 1: Organization Structure of Virgin Company
(Source: Ling 2014)

3STRATEGIC INFORMTION SYSTEM OF WESFARMERS
Rather than the high multi levelled organization structure, an effective authoritative
framework is described by generally some layers or just a single administration level.
Accordingly, the levels of leadership from best to the employees are short. The importance of
such kind of authoritative structures is certain adequacy and development and strengthening.
Approaches are less demanding and faster to actualize and increased coordination is present.
This clarifies the reason for which Virgin inc. is popular for specific skill in accounting software
implementation and development.
Operational Problems Faced by Virgin Mobile Because of Organizational Structure
It should be considered that if there are adjustment in authority or culture, they can be
dealt with harming repercussion as certain aspect of the key structures might not be suitable. In
such situation when Jobs expelled and all the descendants battled with the company until the
point when he was restored later. The authoritative structure in Virgin is additionally a useful
structure for the organization is present within useful line (Mihret 2014).
In practical structure, people are employed based on their basic skill, experience along
with assets. Representatives within useful divisions of the company play out a particular
arrangement of undertakings. It can represent that; it could result in absence of correspondence
among organizational gatherings like the case in Virgin.
Likely System Acquisition Method
Virgin main role behind receiving an ERP framework was a need to build achieves
gainfulness and data accessibility (Kogan et al. 2014). Virgin was concentrating on fast
worldwide development with offices, industrial facilities, fabricating plants and deals workplaces
in various geographic areas. Their operations were composed in a way that item outlines,

4STRATEGIC INFORMTION SYSTEM OF WESFARMERS
conveyances and manufacturing plant contracts were overseen through their central station in
Beaverton, Oregon. Attributable to this reality Virgin had created 27 distinctive request
administration frameworks that were exceedingly modified and scarcely conveyed to each other
or to home office. Therefore an incorporated framework was critically required to expand Virgin
reach to various parts of the world. ERP frameworks are exceptionally incorporated
consequently can be utilized as a brought together framework in different topographical areas.
Failure to get to ongoing data from various request administration framework so that
breaking down of the company’s total inventory network. Requests were missed and shipments
deferred bringing about enormous misfortunes. Virgin in this manner required a framework that
could convey continuous data with high exactness; this prerequisite could be effortlessly met by
usage of an ERP framework (Knechel and Salterio 2016).
Sales Procedure Flowchart for Virgin Mobile
Virgin offers in-store pickup for large portions of the things accessible on Virgin.com and
the Virgin Store App. Certain items and instalment strategies, in any case, may not meet all
requirements for in-store pickup. Just you or the individual assigned by you may get the item(s)
acquired. An officially sanctioned personal ID and request number will be required for pickup.
Virgin will advise you when your request is prepared and the date by which you have to get your
things (Lu 2015). Virgin claims all authority to change costs for items showed at the Virgin Store
whenever, and to revise valuing blunders that may unintentionally happen. Extra data about
evaluating and deals impose is accessible on the Payment and Pricing page. In the occasion you
have been charged more than the posted cost for an item in a Virgin Retail Store, please observe
a Manager for a discount of the cheat.

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Figure 2: Sales Procedure
(Source: Chiu, Liu and Vasarhelyi 2014)

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Control System and Fraud Types in the System
Numerous ERPs give a few alternatives to computerize controls. These, thus, help deal
with a portion of the extortion chances in business and IT forms. These computerized control
choices are not generally naturally incorporated with the ERP framework so they require design
and customization. Numerous ERP integrators don't address this, leaving organizations with a
misguided feeling that all is well and good which makes their procedures and frameworks
defenceless against mistakes and extortion (DeVellis 2016).
The execution of an ERP is likewise to a great degree confounded, frequently making
another arrangement of dangers in business and IT procedures, for example, and spontaneous
setup. This licenses work around functionalities and complex security structures which give free
access to frameworks. In the event that such disgraceful get to isn't satisfactorily controlled, the
open door for extortion by means of ERP secondary passages will altogether increment.
However all in all, there are three distinctive hazard situations identified with misrepresentation
chance that might be tended to amid an ERP Implementation (Abdullatif 2016).
Part 2:
Development and Adoption of Accounting Software Packages
A Conference Room Pilot (CRP), regularly just alluded to as a 'Pilot', serves as a
deliberate way to deal with understanding the foreseen process of the accounting programming
framework or venture asset arranging (ERP) application keeping in mind the end goal to see how
the data framework functions or must work along with deciding how to design the application for
arranged targets preceding the go-live cut-over (Kogan et al. 2014).

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Pilots frequently start with an organized bookkeeping programming or ERP programming
instructional class which shows the centre abilities of the application programming. The Pilot
stage would then be able to be utilized to design, control, test and approve the organization's
business forms inside the new ERP programming framework. The Pilot ought to finish up with
measured outcomes outlining utilitarian fit or distinguishing the crevices and zones requiring a
more definite plan exertion preceding full execution. A few Pilot objectives are featured
underneath (DeVellis 2016).
 To investigate business process and system choices and assess business process changes
 To prepare extend colleagues in the new ERP framework (negligible preparing ought to
incorporate programming arrangement, setup parameters, exchange stream techniques,
interior controls, adjustment capacities and standard reports)
 To pick up a reasonable comprehension of qualities and shortcomings of business
programming application
 To assess ERP or accounting programming for fitting and connecting the framework
where conceivable
 To analyse and affirm business process outline options for fit and effect
 To help build up arrangement for information transformation and framework joining
Various essential choices can be made while actualizing ERP programming modules. For
every business programming application, there ought to be dependable topic master (SME) or
business support that will accept responsibility for arranged application and certain operational
usage (Abdullatif 2016). Ordinarily, the product maker or outsider specialist will give
programming execution counselling to encourage the venture group in settling on major choices
while gathering the Pilot condition. The Pilot setup might need a harmony between

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organization's operational wants and product's capacities. Moreover, the accounting system fused
into most Pilots incorporate the accompanying:
 ID, assessment and affirmation of the material along with business process exchange
streams
 Selection of new improved or streamlined techniques and TFR's (exchange stream
audits); this errand is frequently encouraged with application programming's work
process plan tool(s)
 Investigation and affirmation of essential key plans, (for example, outline of record
design or astute constructions for Customer ID, Item SKU, Vendor ID, Territory Keys,
and so on.)
 It must be considered that incorporating insight with essential key blueprints where it
bodes well - you might need to section these keys or drive certain sorts of characters or
qualities to disentangle information passage and diminish transposition blunders
 Likewise perceive the lastingness of most essential key esteems - as a rule these
information esteems are not effortlessly changed as the history should likewise be
refreshed for investigation and similar detailing (in this manner requiring an information
transformation of the verifiable information)
 Mapping the electronic information change process is necessary. It's essential to test and
check the cleanliness of the verifiable information; scour the information as important
and after that play out another examining before starting the real change and compromise.
Try not to wrongly convert grimy information with the expectation of tidying it up after it
is in the new data framework

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 Investigation of setup and document support programming parameters; design choices
can likewise by and large be controlled to accomplish business process (that is another
option to programming customization)
 Realization of numerous venture group and client testing situations; business process
arrangements ought to be tried first by extend colleagues and after that by irregular real
clients.
Current Market Size
Virgin lost ground to Virgin in total cell phone advertises for second quarter of 2015, for
general advancement rate for the gadgets impeded. Considered by purchase of huge size phones,
Virgin's offer worldwide cell phone deals increased to 14.6 percent within the quarter contrasted
in 12.2 percent a year sooner. Offers of phones totalled 48 million within second quarter along
with 35 million in within quarter (Kogan et al. 2014).
Market Leaders and Their Competitive Advantages
The level of rivalry within organizations that contend specifically with Virgin in the
innovation part is high. Virgin is in coordinate rivalry with companies, for example, Google,
Inc., the Hewlett-Packard Company, Virgin Electronics Co., Ltd. Along with Amazon, Inc
(Abdullatif 2016). These companies use critical capital on innovative work (R&D) and
showcasing, along with Virgin. In addition, the focused drive inside business is effective. One
thing which ensures that business so profoundly focused is generally decreased exchanging cost.
It does not needs a significant venture for a purchaser to jettison Virgin's phone for tablet PC.
The commercial risks centre rivalry that is key thought for Virgin, it has managed necessarily
through constantly increasing new and remarkable items to increasing and maintain its piece of
total industry position.

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Gaps Faced by Accounting Software Users and Necessary Suggestions
Numerous ERPs give a few alternatives to computerize controls. These, thus, help deal
with a portion of the extortion chances in business and IT forms. These computerized control
choices are not generally naturally incorporated with the ERP framework so they require design
and customization. Numerous ERP integrators do not address this, leaving organizations with a
misguided feeling that all is well and good which makes their procedures and frameworks
defenceless against frauds and extortion (Abdullatif 2016).
There are three approaches to attain further into business esteem ERP can attain:
1. Comprehending the ERP programming is focussed on the reason to utilizing it
2. Considering the opportunity to develop ERP by process reengineering
3. Developing and maintaining a constant change procedure
Conclusion
The paper intended to analyse operational problems faced by the company. Moreover,
system flowchart for sales procedures will be selected for the company along with realising any
control problems and fraud within the system. It was gathered from the paper that Virgin's
corporate culture is a one of a kind corporal style that is appropriate for Virgin. Measuring
against the customary established hierarchical culture, one might say that Virgin's impromptu
approach is outdated. This licenses work around functionalities and complex security structures
which give free access to frameworks. The paper also revealed that Numerous ERPs give a few
alternatives to computerize controls. These, thus, help deal with a portion of the extortion

11STRATEGIC INFORMTION SYSTEM OF WESFARMERS
chances in business and IT forms. These computerized control choices are not generally naturally
incorporated with the ERP framework so they require design and customization.