Visit Britain: Analyzing Visitor Attraction Management Report

This report examines visitor attraction management, focusing on the context of Visit Britain. It begins with an introduction to the tourism industry and its economic impact, emphasizing the importance of maintaining attractive destinations. Task 1 explores the overlapping nature of visitor attractions, discussing the concept of sustainability and highlighting key attractions in the UK like the London Eye and the Eden Project. Task 2 delves into the needs and motivations of different visitor types, including incentive, health, business, education, adventure, and leisure tourists, along with market segmentation strategies. The report analyzes the importance of visitor attractions, focusing on profit generation, conservation, and preservation. It discusses the impact of tourism on visitor attractions and the effect of tourism motivation theories on management. The report concludes by considering visitor management strategies and their impact on sustainability, providing a comprehensive overview of visitor attraction management.

VISITORS ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
1.1 Overlap of visitors attraction in relation to particular type of attraction..........................4
1.2 Analysing the importance of different visitor attraction..................................................7
TASK 2............................................................................................................................................8
2.1 Needs and motivations of different visitors types............................................................8
2.2 Impact of tourism on visitor attraction.............................................................................9
2.3 Effect of different theories of tourism motivation on the management of visitors attraction
..............................................................................................................................................11
TASK 3..........................................................................................................................................12
Covered in powerpoint.........................................................................................................12
TASK 4..........................................................................................................................................12
4.1 Different visitor management strategy...........................................................................12
4.2 Management techniques in relation to sustainability.....................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................14

INTRODUCTION
Tourism industry is considered as one of the fastest growing industry in the world. It is very
helpful in growing the economy of country as well. There are so many beautiful places all
around the world and now-r-days people are also more interested in travelling. So, it is very
important for the government to maintain the beauty of these places so that the customers are
attracted towards them (Ab Karim and Chi, 2010). There are various heritage properties as well
where lots of visitors come so government is required to maintain the pride of all these places so
that the no. of visitors increases day by day. The company that has been referred in this report is
Visit Britain. It is the national tourism company which perform the work of marketing Britain in
rest of the world and developing the visitor economy of England as well. This report will help in
understanding the nature, development and management of visitor attraction, visitor types,
impacts and Tourist motivation theories, issues affecting the development process along with the
management techniques and their impact on sustainability as well.
TASK 1
1.1 Overlap of visitors attraction in relation to particular type of attraction
Overlapping of different visitor attraction
Dated: 3rd August 2017
OVERLAPPING:
Overlapping of visitor attraction can be defined as a situation in which a person is going to visit
one place but get attracted top some other place as well. Another meaning associated with this
is that one place is having two different meaning for two different persons like there is a famous
church in UK named as ST. Paul’s Cathedral. This place is considered as a visitor attraction
also and at the same time it is religious attraction as well. So, overlapping can have different
meanings as well (Barros and et. al., 2011). Overlapping is considered as very beneficial for
economy as it is helping them in increasing the revenue. There are so many beautiful
destinations present in UK where lots of tourists visit every year. The Government of UK is
working towards developing these places more so that it does not lose its beauty and does not
stop attracting people. Also, the local authority present there is also providing good facilities to
the people who are coming to visit these places so that their quality of experience gets enhanced

and they visit again.
SUSTAINABILITY:
It is process which takes place inside an environment in which it is tried to bring consistency in
the market. It is the basic nature of environment that it gets depleted if not taken proper care.
So, there are many companies in tourism sector that is taking care of depletion of environment
and controlling the pollution as well (Beritelli, Bieger and Laesser, 2014).
ATTRACTIVE PLACES IN UK :
One of the most attractive place that is present in UK is the London Eye. It is a Huge Ferris
Wheel on southern bank of River Thames. Whoever comes to London does not miss a chance to
visit this place. This place was specially designed to attract people from all over the world to
come and visit UK so that more revenue can be generated.
Another famous destination in UK is Eden project which is considered as a popular visitor
attraction in Cornwall, England. Here, basically there is collection of plant species that ha been
selected from many diverse climates and environment. This place was also specially designed
so that people who have a special love for nature can come and visit this.

Figure 1: Eden Project
(Source: Eden Project, 2018)
Sometimes, It is also the case when a place that was made for some other purpose but now has
become a tourist destination. There are many such places like Windsor castle, York Minster,
Goofy Hilly Downs etc. Windsor castle is a royal residence in the English Country of
Berkshire. It was designed for the British Royal family in11th Century but has now became a
Tourist Destination.
English Country House: It is a human based structure that was built to attract large no. of
Tourist to the country but at the sane time it is promoting art as well. There are so many types

of activities that are taking place inside it like workshops, events etc. So, it can also be
considered as an example of overlapping (Cellini, 2011). So, it can be said that it is the
responsibility of government to look at these places so that their beauty does not fades off.
Through this only, they will be able to gather more money for the country as well..
1.2 Analysing the importance of different visitor attraction
Importance of different visitor hubs
All the attractions that are present all around the world is considered very important for
developing the economy of the country. It is very effective in increasing the level of
employment and revenue as well. When government gets good amount of money through this
then they will be able to provide appropriate services to the tourist who are visiting the country.
So, this also makes the people happy and they give good feedback which helps in increasing
the business as well. The main that is associated with visitor attraction is Profit generation,
conservation and preservation. Government is able to achieve it only with the help of tourist
companies and agencies that are present all over. The main purpose of Visitor attractions are :-
CONSERVATION – If government wants to attract lost id tourist then they will have conserve
all of its places that needs proper care like the Thorpe park or National Park of London. It is a
very attractive place for those people who are having interest in wildlife or nature. If
government will take care of it properly and do slight improvement on daily basis then they can
conserve these visitor attractions.
PROFIT – Visitor attraction have become a major source of earning revenue for the government
as people from all around the world come to UK for experiencing the beauty present her. So,
the thing with the help of which government is able to make so much money is to be taken
proper care off (Coghlan, 2012 ).
PRESERVATION – It is very important for government to preserve all the beautiful location of
UK so that it can help in generating revenue from all over.
Apart from this, there are so many reasons also which can be considered effective in developing
visitor attraction in UK .these are as follows:-\
REVITALISING AN AREA – If any destinations is considered attractive from tourist pint if
view then government will try to maintain it in any manner they can. So, they helps in
improving the place more and more as more services will be brought by government for the

tourists.
ATTRACTING NEW BUSINESS- It is also possible that people who come to UK for tourism
may find something that contributes in growing the economy of country. UK is very famous for
many things so people can here for business purpose as well (Connell, Page and Meyer, 2015).
EMPLOYMENT - If there will be more no. of visitors in the country, then this will create more
job opportunities as well because more people will be required to handle all the work that is
going on in the country. If the tourists will receive more services then they will be satisfied and
plan to come back again.
REVENUE – it is the responsibility of government as well as tourist companies to maintain the
beauty of the locations present in UK so that more no. of tourist gets attracted towards it. This
will help the in making more revenue which is very good for the country.
ENHANCING LOCAL HERITAGE – Once a tourist gets impressed with the kind of services
they will receive in UK then they will definitely do word of mouth publicity in their own
county. These will bring more and more people to the country. Local heritage and culture has
the power to attract more no. of visitors.
TASK 2
2.1 Needs and motivations of different visitors types
Both needs and motivation are the core factors that encourage an individual in procuring a
product or service. Need is a factors that helps in rising the demand of a particular product and
motivation is a factor that encompasses a person to do a particular activity with dedication. If
needs and motivation are applied in Tourism industry then it can be said that if these two factors
are present then the no. of visitors will increase. It is believed that once a person is motivated to
visit a particular place then they will definitely come at that place. Needs can be arise by telling a
person a about particular place again and again (Evans, Stonehouse and Campbell, 2012). Also,
many times there are certain other reasons also because of which a person comes to a particular
place like for business purpose or for some events etc. These needs compel a person to visit a
place which later on becomes a part of their tour as well.
If a person is motivated to visit a destination then they will come to that place again and
again and this is very beneficial for tourism point of view as well. There are different number of

tourist are identified who have various aspects and motivation to visit at different places. The
types of tourist are as follow:
1. Incentive tourist
2. Health and medical tourist
3. Business tourist
4. Education tourist
5. Adventure tourist
6. Lazier tourist
All these types of tourist have their own needs and demands for visiting a particular place
(Garrod and et. al., 2012). Like Education tourists are the type of tourists which visit a particular
place with the aim of increasing their knowledge. Like; they visit historical places so as to
enhance their knowledge about the history of world. Business tourists are the type of tourists that
visit a particular pl ace for business purpose but later on it becomes a vacation as well.
Visitor types can also be segmented on the basis of market. The ways n which tourist
segmentation is done in market are:-
GEOGRAPHIC SEGMENTATION – It is a type of segmentation that is according to the
geographical area. In this, tourist will be segmented on the basis of their country, population
density etc. So, people from different geographical area come to visit UK like Indian people like
to see the world and they travel a lot as well. So UK must have so many Indian tourists as well.
DEMOGRAPHIV SEGMENTATION – It is a segmentation that is done on the basis of
variables like age, income, family size, socio-economic status etc. It is believed that normally
people from middle age travel a lot than children or old age group. Also, the profession of people
also have a big role in tourism. If the job of a person is tour job then they travel by default not by
their wish. In this segment, marital status also plays a role in visitor types because if a person is
married then they are likely to go on their honeymoon and explore new places (George, 2010).
PSYCHOGRAPHIC SEGMENTATION – In the tourists are segmented on the basis of
their activities, Lifestyle and interest. If a person is having interest in travelling then they are tend
to explore more and more places.
2.2 Impact of tourism on visitor attraction.
The impact of tourism on visitor attraction is on two types i.e. positive and negative. Overlapping
is considered as a good way of increasing the revenue of country but it is also doing

overcrowding (Gössling and et. al., 2011). So, all these kinds of activities are having a vast
impact of services and products of country. The various types of activities that are having both
positive as well as negative impact on tourism are as follows:-
BASIS POSITIVE NEGATIVE
ECONOMICAL Economy is having a positive
impact through overlapping of
tourism as well as
overcrowding because if more
and more people will visit
then more money will be
generated as well.
Its negative impact is that the
local people will be impacted
very much as the country will
become crowded. Another
impact is that it will increase
the amount of wastage of
products and services and
because of this heritage places
are getting badly affected.
SOCIAL AND CULTURE Because if increase in no. of
tourists, government will take
good care of all the property
seeing which tourists are
attracted. This will lead to
maintaining the place and their
culture for longer time.
Its negative impact is that
peoples from different country
visit a particular place it
brings their bad habits as well
like drugs, drinking, loud
music. All these activities may
not acceptable for the local
people.
ENVIRONMENTAL With the increase in no. Of
tourists, the government and
tourist companies will star
conserving the ancient and
wildlife centuries so that
through this they can earn
more money.
Increase in no. of tourist will
make the place ore congested
and thus it will bring a feeling
of discontentment on the
people living in local areas as
their daily life will be affected
buy it very much.
Some of the other factors that are required to be considered are :-

Overcrowding – There are many times that a place becomes overcrowded due to increase in no. a
good sign. The good points here are like it will increase the no. of job opportunities but at the
same time , it will spoil the natural beauty as well (Hartmann, 2014).
Wear and Tear – In this , it is said that if there is any kind of damage caused to the
properties then it is the responsibility of government to repair it make it look beautiful all over
again. Then only they will be able to generate more and more money through them.
Traffic Related – Increase in no. of tourists will relate to congestion and thus will have a
bad impact on environment. This is a environmental issue as chances of accidents get rises
because many people do not know how to drive in other countries.
These visitors are mainly affecting the society and environment in both positive and
negative manner. Through continuous improvement in local culture, people from all around
come and see the culture of different areas. This will lead to expansion in culture worldwide.
Also, if number of visitors gets rises, government and all local bodies will lead to provide more
and more facilities over at such sites.
2.3 Effect of different theories of tourism motivation on the management of visitors attraction
There are so many types of visitors that are coming to UK every year. It is the responsibility of
government to make sure that they manage these tourists very well so they visit these places once
again. If a person will get good attention and services in a different country then they will feel
motivated to visit that place again and again. Management of visitors is a very important task for
the country as their country’s image is also dependent on this. For ex. If a person goes to UK but
does not receive good treatment rather they are facing many issues there then they will make a
bad image in their mind about UK and will never plan their trip. So, it is essential that the tourist
does not face any kind of issues and leave the country happily (Haukeland, 2011). There are
various kinds of motivation factors that can be use to make the tourist happy like cultural factors,
physical factors etc.
It is to be taken care that the person who is coming to the country as tourist is receiving
good services in the country like good accommodation, good food, good hospitality etc. All these
small factors have a huge impact on the lives of individuals. Hence, there are various numbers of
theories are introduced in the consent of tourism motivation which are as follow:
Responsible Tourism – In this type of tourism, main focus is on reducing the negative issues
that are present in society as well as environment. They are also required to work for the benefit

for the society and contribute their income in this sector as well. The companies associated in
this are also required to include all the local people before taking any kind of decision while
inviting tourists to the country (Henderson, 2011).
Sustainable Tourism –According to this theory, it is said that companies are required to provide
good services to the tourist so that they are satisfied with the kind of services they are receiving
in the country. Here, contribution from government is very much required in order to provide
efficient services.
Eco Tourism – This theory represents the actions which are taking for conserving environment.
This study completely emphasis on protecting all natural resources by arranging a visit which do
not lead to harm nature.
Smart Consumer – It is also an effective theory of increasing the no. of visitor attraction as if
the customers are smart then they will be al to judge what is good and what is bad for them and
thus will not do any such thinking that can destroy or harm the people of tourist destination.
Their behaviour should be good.
Ethical Tourism – It is considered as the basic duty of the entire tourist that they behave well in
the tourist country and follow all the rules and regulation of their country. Their will help them in
enjoying their trip in a more easy manner and reducing the chances of facing any kind of issues
as well.
TASK 3
3.1 Potential issues involved in development of visitor attraction
Tourism industry is considered as one of the fastest growing industry in the world. It is
very helpful in growing the economy of country as well. So, it is the responsibility of
government to take place of all these places so that they d o not lose their beauty. But there are
various issues that are arise in developing these visitor attractions.
Issue 1: Access
 There are various issues that are identified for reaching to a particular location.
 Companies are required to adopt methods to remove these issues..
 In order to access the Kensington Palace and Hyda park visitors have to suffer from
major problems.

 Hyda park is a royal park at London which is also known as one of a oldest park at
London.
 A famous event which takes place over there is Winter Wonderland which is taking place
since 2007.
Issue 2: Pressure groups
 These are such groups who do not put up their candidate for election but try to influence
the government policies and legislation.
 These groups create a pressure on government and do not allow people from other
country to visit as it can have a bad impact on their culture.
 So as to protect heritage place, pressure groups force government and private sector
organisation to reduce the number of visitor so that environment is not harmed in any
manner.
 At hyda park, large number of tourist come there and might damage the property as well.
Issue 3: Attraction management
There are various companies who work mainly for conserving the heritage and culture
monuments of famous destinations.
At Kensington Palace, the number of visitor are increasing day by day and thus it become tough
to manage them properly.
At the time of Winter Wonderland, the number of visitor get rises and thus it become hard to
manage them properly.
It can be concluded that it is very essential for government to manage the no. of visitors
who are visiting the country. There are many chances when overlapping happens which us
having both positive as well as negative impact on country. So, government is required to
remove all the possible threats and issues that may come in their way to manage visitor
attraction.