Visitor Attraction Management Report: Tourism in the United Kingdom

This report provides a comprehensive overview of visitor attraction management within the UK tourism sector. It begins by defining the importance of visitor attractions and explores the concept of sustainability in tourism, highlighting the overlap between different types of attractions. The report then delves into the needs and motivations of various visitor segments, including business travelers, adventurous tourists, couples, and students, and examines the impact of tourism on visitor attractions. It also discusses the influence of tourist motivation theory and outlines the steps and issues involved in the development of visitor attractions. Furthermore, the report details various strategies for visitor management, including management techniques related to sustainability, and provides an analysis of the British Maritime Museum as a key example of a successful visitor attraction. The report emphasizes the significance of visitor attraction for the UK economy and offers insights into how to maintain and improve visitor experiences, thereby ensuring the long-term growth and sustainability of the tourism industry. The report concludes by summarizing key findings and recommendations for effective visitor attraction management.

VISITOR ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Visitor attractions overlap in relation to particular type of attractions.................................1
1.2 Importance of visitor attraction.............................................................................................3
TASK 2............................................................................................................................................4
2.1 Needs and motivations of various visitor..............................................................................4
2.2 The impact of tourism on visitor attraction...........................................................................5
2.3 Effect of tourist motivation theory on visitor attraction........................................................6
TASK 3............................................................................................................................................7
3.1 The steps and issues involved in development of visitor attractions....................................7
TASK 4............................................................................................................................................8
4.1 Various different strategies for visitor management.............................................................8
4.2 Management techniques related with sustainability.............................................................9
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Tourism sector is a prominent industry that is able to make up significance effect on the
overall economy of United Kingdom. It provides speed to nation's growth and helps in
development. The core benefits that tourism sector give to a country is that it facilitates the
income creation and also generates jobs (Henderson 2011). It can be said that the tourism
industry is a smokeless venture. This type of business has social importance as this creates
relationship between tourist places and locals to visitors. In the UK, VisitBritain is a name which
is used by the British Tourist Authority, founded in nearly 2003. In this report, several ways are
examined to manage a specific visitor place. Along with it some of the importance in visitor
attraction will be given. Several theories are there that government needs to adopt and report has
also includes the understanding of some methods in order to maintain growth and sustainability
of the country.
TASK 1
1.1 Visitor attractions overlap in relation to particular type of attractions
Overlap of visitor attraction
Date- 29th DECEMBER 2017
Sustainability-
The sustainability in tourism is all about tourism development that meets the requirements of
currents visitors host regions along with is they provide protection and enhancement of the
opportunity for the future. The sustainability of tourism is the concept of visiting place as a
visitor and also trying to make a good positive impact on the economy, nation's environment
and society (Cellini 2011). This concept of sustainability is important for developing countries
as this is essential for the tourism cause it involves understand the requirements of maintaining
performance in long term. It facilitates prevention to surroundings from various problems such
as pollution, depletion in ozone layer and other factors as well as risks. This concepts is highly
useful and important for tourism management cause sound and healthy environments will
attract the visitors in larger numbers as a tourist will feel protected and secured in visiting place.
Overlapping
This point has relation with the factors which are influenced by the sustainable environments.
This gives the view on that situation in which a visitor plans for visiting the more places at
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single time. The activities of overlapping is helps in boosting income levels form tourism
sector. More tourist are coming to visitor England and seeks out more and different places
because of sustainability. This will provide enhancement in ratio of tourism ventures on yearly
basis. Hence it is needed to frame appropriate strategies for the purpose of managing visiting
place in a proper way by the government and other regulatory bodies. A visiting place is
required to be cleaned and have hygienic environment at all stops of destinations which helps in
making visit more memorable for life also tourist should be treated with etiquettes and had
adequate facilities.
Visitor's attraction in the UK
The tourist attraction is place in which people are showing their interest to visit that place. The
united kingdom is beautiful country that attracts every person to visit it cause it has many more
destinations that are eye catching for visitors with this, Pembroke shire coast, Windsor Castle
and lake Windermere etc. are the major attraction and famous places. This nation has its way to
enhance the profitability in an easy and effective way with the help of framing effective rules
and policies for tourism management. This nation is categorise as the most attractive place
because every type and age of people can visit and enjoy here visitors can come with both
friends and family ( Barros and et. al., 2011). It can be said that this is an impressive place for
honeymoon tours, collage and school trip and appropriate for adventurous tours or many more.
This place make more attraction on visitors cause the trend of destination wedding people are
seeking out some beautiful place for the wedding hence people in groups or in large number
can go there for their wedding ceremony. This will helps in generation hight level of revenue in
nation's economy also generate employment for all level of persons.
British maritime museum
This is beautiful creature in Greenwich, London which is the known as the Maritime Museum
of the United Kingdom. this can be side that this is the largest museum in the world. This is a
historic destination which attracts larger number of person. This museum has been built up in
around 1937. It is a beautiful destination which grabs the eyes of tourists because of its
architecture and antique objects in this museum. Both types of visitor are come up here either
they are domestic persons or internation tourist. The governments of the nation and other
regularities bodies has managed this destination in a very attractive and impressive way and this
is the core reasons that this place converts to main attraction of many visitors.
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(Source: national maritime museum)
Person are visiting this places with various purposes many archaeologists, photographers and
people of every age groups are coming here (national maritime museum. 2017.). It is an
affection of modals, arts and maps or artefacts. The main gallery of the museum has something
for each one which is the key attraction for this place ( Coghlan 2012). The ministry of Travel
and tourism are doing more and more for this in order to grab eyes of more visitors to boost up
the revenue of nations. A museum is the best thing which provides aid to students learning
methods cause this is historic place if students visiting it then it helps in boots their knowledge
and mental level.
1.2 Importance of visitor attraction
Significance of visitors attraction
This is very important to attract the eyes of visitor towards tourism places in a powerful and
effective manner. It gives results in good number of the tourist are coming out to see various
destination of UK. If sound numbers of persons are visiting the place then the nation will enjoys
the goods level of revenue and this will fulfils the purpose of tourism venture to make more
tours in the nation. This basically completes the core thing that it helps in development of
economy along with it some other benefits are given as-
Profitably- The higher number of visitors are the result of sound attraction in nation. This helps
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Illustration 1: national maritime museum

in making more profits form tourist place and also gives enhancements to hospitality sector
cause if visitor come to visits some places they required to book a room to rest his stuff and
staying there hence tourism industry promotes hospitality sector too (Leask 2010). as like
British museum is a national property if larger numbers of persons are supposed to visit it, then
it will helpful in order to boost up the wealth of country as it generate more flow of money.
Job opportunity- The industry of tourism helps in generating employment opportunities for the
nation. As more attracted persons are coming in goods number then more workers are needed to
handle them in an effective and sufficient manner. This will provide job chance to those person
whom are looking out for work. These all attractions such as museums are helpful for nation's
local persons like if more visitors are come there to visit that place they will needs labour who
who can took their luggages apart form it, destination's local things are always captures eyes of
persons hence local person have chance to bring then and put their stall to survive his life life
along with his family .
Maintain legacy- here government are trying to keeps these destinations managed and
maintained in effective manner that attracts more numbers of visitors. This will helps in
promoting and managing the historic legacy in United Kingdom. British museum is a historical
property of the UK. Hence it is important to save it form issues and hurdles. Improved tourists
ratio helps in maintaining it's legacy and builds goodwill in front of other nation.
Economy- Tourism industry is the best for country as this creates income which improves
overall economic condition. Because of visitor attraction, more tourists and more profits are
measured by these activities. This helps in improving country's economic condition as well as
living standard of people.
TASK 2
2.1 Needs and motivations of various visitor
The wish and wants of tourist are in regards as travel motivations. Tourism are based on
two different factors that are push and pull which influences person to move away from one
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place or his home to other one through tourism is known as push factor and destination whom
have attractive attributes which attract people to them are known as pull factors. It is very
important to identify the needs of various types of visitors ( Barros and et. al., 2011). This
provide helps to them in
their expecting goods and services at times of their tours. As an tourism industry or organisation
VisitBritain is dividing it's consumers in to some different segments in order to complete their
needs and expectations in an very effective manner. It can be said that motivation is a process
that helps in defining the needs and wants of the visitor to fulfil them with suitable actions. It
helps to influence visitors to make plan for coming back to this destination cause it is in ways to
providing the higher level of satisfaction to it's customers. If toputrism organisation meets with
it's clients desires then they feel more honer in that place and this will make up goodwill for
particular company and place too. This organisation are categorise it's visitors in to several
divisions to understand their needs and wishes in an effective and sufficient manner the
classifications are as:
 Business persons
 adventurous visitors
 couples
 students etc.
school and collage going are majorly interested in fun trips this is needs to be in consideration in
order to frame tour for students on the other side the business person wished to explore those
places where they may have some business ideas. Adventurous trips will be attracted to hills,
rivers areas where visitor can have their involvements in activities such as river rafting, mountain
climbing etc. another couple are attracted to comfort and pleasant place where they can enjoy
their time together.
Hence this is proved that each tourist have different wish and motivation. Tourism
venture and government of UK needs to take care some requirements as a purpose to meets with
customers expectation effectively.
Characteristic of various visitors
Business persons:
 visit is based on expending their
business.
adventurous visitors:
 they are spontaneous in nature.
 Risk taker.
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 Investment is always in their mind.
Couples:
 wanted leisures
 seeking some free time.
Students:
 student are curious for new places.
 They needs entertainment
2.2 The impact of tourism on visitor attraction
There are some impact of tourism on visitor's attraction. The performance of this industry
plays a vital role in order to managing tourists attraction. In UK this is the main and important
sector hence it is needed to preform all activities in proper manner which are associated with
tourism this will provides larger number to visitors and satisfied customers ( Leask, Fyall and
Barron 2014). If more person are coming to visit here with the purpose of travailing then it will
facilitates in generating the sound profits for the companies whom are involved in this and also
government. The tourism helps in enhancing the over all economy condition of the nation by
boosting job opportunities in transportations, hospitality along it self which make reduction in
the ratio of employment. The standard of living of country's citizen will be increased by it.
Environmental conditions and heritage will be maintained by promoted tourism. Proper managed
tourism will be profitable for the development of entire economy but some draws backs are there
whom make some affect on visitor's attractions they are as:
Overcrowding- generally tourist places are loaded with crowed that may affect the level
of satisfaction and experience of the visitor cause they people will found some hurdle in enjoying
their destination due to mob (Mason2015). They will not able to see everything in proper way if
they are part of mob. This will frame bad and negative image in the mind of customers that resist
them to come again here.
Wear and tear- there are some historic destination whom property and objects are not
maintained as it is a sigh of damage. This factor affects attraction of tourists.
Traffic-related- tourist place have some issues in regards with traffic as visitor may face
long traffic jam that consume their time of visiting. These factors may affect the mind set of
person in bad manners.
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2.3 Effect of tourist motivation theory on visitor attraction
Motivation of Tourist is the prominent factor that come in use to understand the
behaviour and mind set of the tourist whom are arriving in the nation. It has associations with
defining needs, wants, preferences or demand and specific requirements of the tourist. This
helps in offering those services whom are able to satisfy and motivate them. VisitBritain gives
it's emphasise on several factors which may affect the mind set and motivation of person. If
tourist's experiences are matched while visiting places with his expectation then the positive
image will be made but if not then tourist will not come again to this destination. Two factors
that made impact on visitors motivation that is pull and push factor ( Leask 2010). The push
force has relation with those variable whom force person to get move out form his home and
visit some destination this is internal wish to the tourist such as rest and relaxation, health,
adventure etc. other side pull factor has relation with those attributes whom are covered by
destination. These are tangible features like beaches, accommodation. To understanding these
features will assist in keep motivate people. The Plog's theory will be helpful in this condition as
they defined three sections that are as:
 Allocentric- this type of tourist are those who are free form every burden and they will
not take any issue too personally. These visitors are just wants to seeks all world they
have core motive to visit every single thing also they don't expecting much from tour
organiser to to trip. Such persons are motivated by offering them experience of
adventurous sites.
 Psycho centric- this type of tourist are those whom are wished to travel more with family
and friends with purpose of having enjoyment with them. These types of persons are not
adventurous by nature hence they will be motivated by offering them a trip of historic
monuments also level of motivation could be boost up by providing sound facilities in
hotels ( Law and Buhalis 2010).
 Midcentric- these are those whom are comfortable and enjoys both the conditions of the
trips.
Motivation of tourist are playing significant role in managing visitor attraction. If they found as
satisfied customer then a goods relation can be build with tourism organisation. This will helps in
attracting more visitors.
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TASK 3
3.1 The steps and issues involved in development of visitor attractions
There is a certain procedure which are used by VisitBritain in order to attract more
visitors.
Process of this management is as follows-
feasibility study: here the study is refers to check the feasible of the projects whether its
feasible or not. It helps in examine the lack of resources so that proper management of the
resource will be done.
Local community- the local communities are has involvement in these activities in order
to achieve objective in sufficient manner. This will also offers financial help in competing the
project in proper way.
Planning- this is the most important part of management process, plans and regulation
are made off to implement on the project ( Kusluvan and et. al., 2010).
Studying visitors behaviour- here, research are been conducted to defining the several
behaviours and attributes of persons which are related with travel and trip. This will involved
partition of visitors in so many categories. In this stage opportunities and roadblock are to be
defined as to overcome it in proper time.
Matching their behaviour- All the policies are framed in accordance to attract more
visitors for certain destinations.
assess the destinations- this is refers to that point which may affects the attraction of
visitors. This permits organisation to reduces the roadblocks that made decision more effective.
Marketing- after framing all those things or policies marketing process are begin as they
made people aware for a particular destination along with this they also denotes their associated
attributes.
providing workforce- now, all the skilled work force will be appointed to ensures the
best services which are given to the visitor. This could be the main step cause destination are
begin with accommodation of customer.
Issues in Visitor attraction management-
some factor are there which may make impact to management of visitor attraction they
are as:
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skills of workforce- this has relation with ability of professionals of tourism
management. They needs to be more skilled and they should know how to use it is proper
manners ( Horng and Tsai 2010).
Example: labour is hard to find for general works as lack of skilled persons.
resources availability- this most important thing in management to make process of it
more effective. It is needed to have all the essential things in proper and sufficient ways but in
UK there lack of resources which make negative impact on procedure of managing attraction.
Example: person whom are working in this firm are not have sufficient tools such as
communicational app through it they will be able to communicate with each one. hence this will
make negative impact.
behave of visitor- people are come up with variety of taste and preference. Hence they
leads to some issues when demands are not completed.
Example: some time visitors are having typical behaviours as their expectation are changing in
very frequently this will make problems.
Cleanliness- hygiene and cleaning is a issue in every industry. It is essential to maintain
clean environment to capture more tourists.
Example: some places are not much clean like more of splitting, wastage , not properly
dumping garbage in to dustbin will be an issues.
TASK 4
4.1 Various different strategies for visitor management
In order to maintain the tourism and increase the numbers of the tourists, it is necessary
to manage visitor attraction in a sufficient manner ( Jin and Pearce 2011). Here all the plan are
farmed in a way that may attract the visitor to different places. Some policies are as:
managing supply- this one is concerning on managing of supply. This can be done by
defining the tourist opportunity opted in the policies. There needs to be proper availability of
hotels for travellers. Government and tourism venture to frame supply chain that meets with
customer's requirements (Henderson 2011).
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Managing demand- government needs to be focused on hospitality sector that they may
complete the needs of large number of visitors along with it they needs to over looks the
transportation which are highly used by customers.
Resource management- all the necessary things or services are should be managed and
given in proper way. This will make a good impact to the mind set of the visitor.
Pricing strategies- The all types of pricing strategies are refers to those planning that are
related to pricing as government of UK needs to frame that types pricing strategy through which
all prices are made up in accordance of their tourist. The destination needs to have flexible
costing which helps in attracting more customers.
Yield management- this strategy is all about the flexibility ion costing as if prices are
needs to be more flexible that helps in boosting the interest of tourists cause they are able to fix
of some their desired cost on certain price which they are happy to pay.
Cost leadership- it is also known business strategy in order to establish competitive
advantages. Here is about, government of UK needs to build up that pricing strategies which are
cost effective but earning of profits are higher then spending it helps in generating sound level of
revenue. And gets competitive advantages.
4.2 Management techniques related with sustainability
Sustainability is a concept which is related as maintaining the impact of tourism in long
run. This is important one that it is needed to be considered by VisitBritain and government in
the process of visitor attraction management (Haukel and 2011). Some of the approach that aid to
promoting of tourism. Which are as:
Managing expectations- it is important that wishing and needs of a tourist are examined
in proper time and make suitable decisions or strategy. If the management will fail to meet up
expectation then there will be negative impact hence policies are needs to be in quality that attain
the sustainability in meeting demand. Government needs to frames their plans in according to
visitor's preference and exception. If they find any inconvenience then it will be a bad impact on
the visitors.
Social sustainability- the local culture will should be promoted. This is essential step so
that tourist will have some information of domestic tradition and culture. Here in it, all items are
framed up in order to advancement of the general visitors. Expending the numbers of processes
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