Analysis of Visitor Attraction Management Strategies

This report delves into the multifaceted realm of visitor attraction management, focusing on the dynamics of tourism and its impact on various attractions. It begins by defining the overlap between different types of visitor attractions, such as theme parks, the London Eye, and historical sites, and emphasizes the importance of each in contributing to the economy. The report further explores the needs and motivations of different visitor types, including educational and leisure tourists, and analyzes both the positive and negative consequences of tourism on attractions. It examines the influence of tourism motivation theories on the management of attractions and addresses critical issues affecting development in visitor attraction management. The report also outlines various visitor management strategies and techniques, with a focus on sustainability. It concludes by highlighting the importance of effective management practices to enhance the visitor experience and ensure the long-term success of visitor attractions. The report uses examples of attractions in the UK and references various academic sources.

VISITOR ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overlap of visitor attraction in relation to particular type of attraction................................1
1.2 Importance of different visitor attraction..............................................................................3
TASK 2............................................................................................................................................5
2.1 Needs and motivation of different visitors type....................................................................5
2.2 Positive and negative impact of tourist on visitor attraction.................................................7
2.3 Effect of different theories of tourism motivation on management of visitor attraction......9
TASK3.............................................................................................................................................9
3.1 Issues affecting development process in visitor attraction management..............................9
TASK4...........................................................................................................................................10
4.1 Different visitor management strategy................................................................................10
4.2 Management techniques in relation to sustainability..........................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Tourist is considering as a vital factor which aid to contribute too much as comparison to
other segments in nation. It provides success as well as growth to economy. Government needs
to take care of legacy properties; therefore, they can easily pull numerous people towards them
(Ab Karim and Chi, 2010). Along with this, they can develop some rules to manage tourism in
an appropriate way. This assists to get trust of individuals and they will go to a specific spot
again and again. Present assignment is related to National Tourism Agency Visit Britain, which
is working with an advantage of enhance economy of Britain as well as England through
improving export tourist. Fundamental purpose of this report is to describe tourism management
for a specific place at period of overlapping. Examine significance of distinctive touristy places
which provide support to economy. Furthermore, this project is going to describe many theories
associated with motivation of tourist. There are many difficulties which can influence visitor
attractions; thus, it is necessary to remove them. Along with this, an association can use some
tools or methods which will help to make trip of individuals more effective and easy.
TASK 1
1.1 Overlap of visitor attraction in relation to particular type of attraction
Overlap of various visitor attraction
Date: 3rd November 2017
Sustainability:
It is essential for a person to comprehend it in an appropriate manner. They need to understand
their environment effectively; so that they can save it from depletion. Market need to be
sustain on constant basis (Sustainable Tourism, 2017). Hence, it is required for those firms
who are working in tourism sector to protect surrounding from any harm or pollution (Barros
and et. al., 2011).
Thorpe Park:
It is a theme based park established in the year of 1970 on an island on Thames on Surrey
river. It is a kind of water park having extreme roller coaster rides, Tidal Wave and dark ride
which attracts people the most to visit this island once in their life. It is owned by Merlin
entertainments and mainly it is overlapping on the natural attraction in the UK. Thorpe park is
a perfect combination of the adventurous natural tourism.
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Source: Passholder's Exclusive: FRIGHT NIGHTS at THORPE PARK Resort. 2017
London Eye:
In UK, there is a place named London eye is most impressive, it is based on river theme. This
help to attract numerous people towards them. Therefore, country will improve their profits
easily. If an individual go there then, they can visit many venues over there. It will consist
many events, occasion, natural places and many more.
London Aquarium:
There are many spots in London, such as London Aquarium, this is most wonderful place in
which exhibition of sea animals are done (Beritelli, Bieger and Laesser, 2014). Persons go
there with their friends and families; as it makes their trip adventurous. Furthermore,
regulatory body will arrange many festivals as well as events over there which aid to pull
numerous tourists.
English country house:
This place is human based framework which develops to attract many travellers towards them.
Some activities are organised over there which portrays suitable example of overlapping.
People come here from many places either they may be local or tourist also.
Example: Help by various regulatory body
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Illustration 1: Thorpe Park

Person will visit this place for business aim or many be to go some specific spots, but on
similar period of time they will get attract towards some other venues also, which aid to
enhance circumstance of more visit. This help to enhance economy of country as regulatory
body keep up those places in better manner. To do work in an effective way, government do it
with assistance of many private companies. They organise some money to cater best facilities
to people; thus, they can keep up an appropriate image of place. With help of travel and tourist
segment nation’s economy get improved. If quality services provide to traveller then, they
want to visit that venue again. It will render positive affect on mind of people (Cellini, 2011).
National Tourism Agency utilizes some methods which improve overlapping as it assists to
generate maximum profits; hence, visitors will experience quality services over there. Along
with this, company needs to organise some events to pull many individuals. Additionally,
firms have to do some work in support to save national park in London.
1.2 Importance of different visitor attraction
Significance of distinctive visitor attraction
There are many natural as well as heritage places which help to support in improvisation of
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Illustration 2: English Country House
(Source: Estruda, 2017)

economy. Along with this, it assists to cater maximum profits and occupational opportunities
for people. As revenues are increasing; therefore, regulatory body can provide best services to
traveller. Organisations will acquire feedback from their users as it helps them to enlarge their
business. Role of visitor attraction is entirely differing from other segment and this aids to
improve national as well as local legacy (Coghlan, 2012).
Fundamental aim of attraction will include maintenance, revenue and in addition preservation.
It will get done with assistance of company and coordination of government.
London Eye: This is a Wagon Wheel Ferris situated on the Thames river in the London, it has
a huge significance in the tourists because it provides a great look of the whole city. It is the
world's largest wagon wheel and it is an example of extreme engineering. In the clear
visibility climate a person can see more than 40 KM in all directions, that's why people visits
the London Eye. Purpose of this attraction to improve their incomes; therefore, they can cater
effective services to guests. If heritage legacy is managed appropriately then, it can pull many
people towards them. As a result, revenues get enhanced. As quantity of travellers is
continuously increasing day by day; thus, this will assist to develop job opportunities for
persons. As a result, living standard of individual gets increased. This will aid to improve
economy of nation.
Windsor castle: It is the residence of the British Royal Family situated in the Berkshire, as it
is a royal residence in the UK so it has a huge importance in the tourists. In the structural and
historical terms it has a huge significance.
London's national park: It is required for regulatory body to protect London’s national park
through providing welfare slogans. If they implement some unique parts into this then, it helps
to enhance profits. For this, they can lead research.
Instead of this, several other techniques can be used which is significant for social group.
According to above described details it helps to enhance circumstances of occupation for local
individuals. Therefore, it is fundamental for firm to increase condition of legacy by
determined significance of visitor attraction.
London Olympic games: In the year of 2012, Olympic games were held in the UK by which a
lot of foreign tourists has came in the country. These games were proved as huge revenue
generator for the country and it has made a high revenues. It increase the foreign funds of the
UK. In the terms of the revenue, it is necessary for National Tourism Agency to take care of
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all visitor places in country as it helps to pull numerous people towards them. If traveller
numbers get increased then similar to profits get enhances (Connell, Page and Meyer, 2015).
This will assist to company to improve their incomes also.
Enhancement of local legacy and culture: According to every visit, tourist quality will get
increased and in addition local culture will get famous across the world. Along with this,
demand of local items gets enhanced. This will also help to pull many individuals towards
such places.
Therefore, it is required for an association to promote culture of country across the world. If
they contribute in maintaining legacy places then, other firms also take some steps into this.
This practice will help to improve entire revenues.
Importance
As quantity of traveller is getting increase on continuous basis and it will provide positive
affect to nation’s economy as well as culture. Thus, it is essential for country to expand some
things which is significant. It can be of many kind which are stated as beneath:
Economical: As any firms are enlarging their firm; hence, it helps to attract numerous people
towards them and they can support to enhance economy of nation. It will help to increase
opportunities of job; as a result, living standard of persons will get improved.
Environmental: It is fundamental to protect surrounding of country as it will also help to pull
towards country. For above stated purpose, much kind of programs will run by government as
well as organisation (Evans, Stonehouse and Campbell, 2012). Similar to this, National
Tourist Agency is doing their work to secure environment for any harm which will help to
reduce fear in future.
TASK 2
2.1 Needs and motivation of different visitors type
Fundamental requirement of a person is requirement as well as motivation which aid them
to get some items and services. Requisites can develop demand of people and cater inspiration to
them; hence, they can execute some activities. Tourist can classify into some segments as per
their living standard or nature. Therefore, it is required for an enterprise to comprehend their
needs to accomplish it timely. Motivation is like a procedure which energizes individuals to
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perform some task effectively and efficiently (Garrod and et. al., 2012). It is function of touristy
business sector and in addition affiliations which are working under that to play out a couple of
number of operations at such inheritance places which goad all visitors to visit at such places.
Beside these motivation, needs of all visitors must be fulfil with the objective that number of
visitor find the opportunity to tend climbs which is essential for any country advancement and
supportability. If each one of the necessities get choose according to essential then it prompts
make a satisfied visitor for a place or for a country. There are assorted number of voyager are
perceived who have alternate points of view and motivation to visit at better places. The amounts
of guest are: Education tourist: These are having need of educational learning in the tour, because
their main is aim to gain knowledge on their subject. They are having a need of
educational resource which can elaborate about the tourists sites to the education tourists.
Necessities of all guest related with some individual interest and interest of such places
which constrain them to visit to such places. Like diversions and events which get dealt
with at London influence a conclusion to visit over these spots. Lazier tourist: These people are highly expected of luxurious thing in their tour, they are
having a need of motels incite give quality organizations to their explorer then it prompts
raises the satisfaction level of number of visitors. Thusly, their necessities or enthusiasm
for particular things get proficient and it moreover propels come back to of vacationer.
Also, the associations who incite give an office of transport need to contribute in giving
quality transport benefits in which air circulation and cooling framework transports et
cetera are some critical things. This impact them to feel unprecedented (Henderson,
2011). Culture help prompts make a need to know the lifestyle of other country. This
figure work as in extending data about some other region so it works in a positive piece. Incentive tourist: These types of people are getting tour in the prize and rewards so they
are not having so much expectations with the tour because they are not paying any thing
from their side on this tour. These are having an average tourist accommodation and
travelling source. If put have awesome tenants and all visitors get a genuine respect from
every sort of individuals then various explorer incite go at such objective where they can
met with such a supposed gathering and high society. UK people constantly respect their
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vacationer whether they are have a place with any country and appropriately this is a
select reason of motivation (Haukeland, 2011). Business tourist: Many tourists comes in the London for their business purposes they are
having a need of better accommodation, transportation, WIFI, meeting areas etc. in their
tour. Businessman having a need of a place have awesome rate of security then various
visitors provoke pull in completed at such objective. Numerous people still would lean
toward not to go at Syria and distinctive Muslims country in light of the fact that their
rate of security is low and consequently an opinion shortcoming is high. UK have low
wrongdoing rate and this is a restrictive inspiration to attract a regularly expanding
number of people over there (George, 2010). Business explorer are the people who visit
to other place just with the true objective of business yet start going to various objectives
meanwhile. This provoke cover the guest visit. Along these lines, behind this the
motivation for such individual is business trip however start contributed some vitality to
get careful about the lifestyle.
 Adventure tourist: These are people are highly interested in to the adventurous
experience in the tour so they are having a need of tour plan in which they can take a feel
of the adventure. Most of these kind of people are using natural tourists places like
mountains and rivers rafting which provide them enthusiastic experience of adventure.
This factor is completely related with physical exercise of body which joins sports
speculation, shoreline preoccupation et cetera (Hartmann, 2014). In case an individual
visit to a couple of spots and get a suitable sort of loosening up finished there then it
prompts animate him/her to visit to such place again and again.
2.2 Positive and negative impact of tourist on visitor attraction
It will influence visitor attractions like Westminster Abbey, London Eye, London Towers
and many more.
Environmental Impacts: There are some travellers which visit places to see natural places and
promote conservation of wildlife. For example: rain forest. Along with this, they diminish some
circumstances of problem such as over fishing, deforestation and many more. Some of the
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negative impacts are here by visitors, natural places can impacted in wide range, if they harm
them. They can utilise resources in excess like water, coral reefs, beaches, heritage legacy and
many more. Along with this, pollution will also get increase in country.
Social Cultural: It is essential to improve visitors’ places and in addition infrastructure as it is
advantageous for both local and national people. With aid of tourist country will maintain their
festivals, handicrafts as well as customs. Tourist behave can provide adverse effect on life on
people who are residing over there.
Economical: As tourist segment is increasing on continuous basis; therefore, organisation has to
enhance their business. This will provide occupation opportunities to people in sector of travel
and tourism. Apart from this, they will indirectly get employed in some segments like
transportation as well as retail. Occupations which developed with aid of tourist is related to
season basis and they get low payment. Fund which is generated with help of tourist is not
always providing advantages to them, as they will acquire by companies such as hotels. Instead
of this, some nations are impacted through natural disasters, terrorism and economic depression
(Horng and Tsai, 2010).
Apart from this, there is several positive as well as negative influences on travel and
tourism sector, which is described as beneath:
o Overcrowding: In many spots this is major problem which is facing by individuals. In
context of economic perspective it is consider as positive component as this aids to
enhance occupational chances for persons, hence, economic of nation will improve. But
there is some negative things also, such as it develops much pollution as well as wastage.
Along with this, people will damage natural magnificence of heritage places.
o Wear and Tear: As indicated by this, if any harm at tourist destination then, it is
fundamental duty of regulatory body to repair those damage quickly. Because it assists to
organise these spots in original form (Jin and Pearce, 2011).
o Traffic related: If there is too much visitors at nation then, this will create high pollution
over there. It can affect environment of nation in wider range. Along with this, accident
circumstances will get rise as some individuals do not know how to drive in different
state. For an example: it is difficult for an Indian to ride in United Kingdom because it is
left handed nation.
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2.3 Effect of different theories of tourism motivation on management of visitor attraction
Visitors organization is should in light of the way that if they don't instant get administer
legitimacy then its causes are so high and risky. It prompts augment the chances of negative
practices against them which isn't useful for them in their long run. Guest gets induced through
different number of points of view which are joined into that. Distinctive number of motivations
are work in this setting which fuses social, physical et cetera. These partners work in giving an
estimation satisfaction to broad social affairs which result as a satisfy tourism.
Thus, there is diverse number of hypothesis are exhibited in the consent of tourism
motivation which is: Responsible tourism: According to this theory thought which clearly communicates that a
careful tourism is one who constantly support in diminish the negative issues which are
related to society, condition and economy (Kusluvan and et. al., 2010). Close by that it by
and large need to work for society and give a monstrous preferred standpoint to economy
of a country. In addition, they should need to incorporate every single adjacent individual
already any decision with the objective that their life get regulated. Sustainable tourism: This theory of tourism motivation should in like manner keep up an
unusual condition of satisfaction of explorer and also ensure a centrality experience to
them through which their arrival to get masterminded. It moreover joins to make some
basic steps which engages government and these bodies to dismember the impact and
take fitting exercises to modify them.
 Ecotourism: This speculation addresses the moves which are making for observing
condition. This examination absolutely complement on securing each trademark resource
by planning a visit which don't immediate harm nature (Law, Qi and Buhalis, 2010).
TASK3
3.1 Issues affecting development process in visitor attraction management
There are some elements which can provide impact to development procedure in visitor
attraction management; some of them are stated as beneath:
Professional management skills: It is fundamental component which aid to identify
growth of visitor attraction. With help of these abilities staff members will do their work
effectively and provide better services to their guests.
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