Visitor Attraction Management Report: Needs, Impact, and Strategies

This report delves into the multifaceted realm of visitor attraction management, a critical component of the tourism sector. It begins by defining visitor attractions and their significance, differentiating between natural and man-made attractions, and highlighting the role of organizations like Visit Britain. The report then explores visitor motivations, market segmentation, and the impact of tourism on attractions, particularly in London. It examines various factors influencing visitor experiences, such as overcrowding and carrying capacity. Furthermore, the report discusses the processes involved in developing visitor attractions and outlines diverse visitor management strategies. It emphasizes the importance of sustainability in management techniques, concluding with a comprehensive overview of the key aspects of visitor attraction management and its implications for the tourism industry.

Visitor Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................5
Visitor Attraction .......................................................................................................................6
1.1 Overlap of visitor attractions in relation to particular type of attraction...............................6
1.2 Importance of different visitor attractions.............................................................................7
TASK2.............................................................................................................................................8
2.1 Need and motivations of different visitor types....................................................................8
2.2 Impact of tourism on visitor attractions in London...............................................................9
2.3 Effect of different theories of tourism motivation on the management of visitor attractions
...................................................................................................................................................10
TASK 3..........................................................................................................................................11
3.1 Processes and the potential issues involves in the development of visitor attractions........11
TASK 4..........................................................................................................................................11
4.1 Different visitor management strategies.............................................................................11
4.2 Management techniques in relation to sustainability..........................................................12
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Visitor attraction management is a essential part of the tourism sector to attract the visitor
in large number. It is a very important to the tourist sector that can involve different and
attractive destination to attract visitor and provide effective service according to their demand.
Visitors attraction evaluate the interest of the client who is visit in the industry to show the needs
and wants. It can explain the different type of attraction point which is help in attract the visitors.
Attraction may be effect to the customers mind regarding the industry of the tourism. This report
is based on the National Tourism Agency Visit Britain which is provide effective service to their
customers to attract and motivate to visitors to used their service and product to satisfy their
needs and wants. Effective visitors attraction management is essential part of attract their
customers and provide effective service to increase the profitability and productivity in
marketplace. The main purpose of tourism sector industry to develop tourist product and quality t
attract customer and increase their performance level effectively (Leask, 2010.). National
Tourism Agency Visit Britain is a company of tourism sector which is include some different
and amazing destination to attract visitors to visit in this place. In the below mentioned report has
been discuss about the motivation of the visitor to attract and satisfy their needs and wants in the
industry.

TASK 1

Visitor Attraction
Date- 25th May 2017
1.1 Overlap of visitor attractions in relation to particular type of attraction
Visitor attraction is important factor of the tourism sector in the world that ca be evaluate the
accommodation need of the visitor to attract large number of visitor in different destination to
improve the performance of the tourism sector in appropriate manner. It is a attractive place
where tourist visit in there place to satisfy their need and enjoy our life. Attraction is man-made
process and natural process which is easily attract the tourist (Kastarlak and Barber, 2011).
Visitor attraction is a place there are tourist and visitor can visit and attract to natural beauty and
culture value.
In visitor attraction management define different destination to attract their customers in Large
number. Thorpe park is a resort and theme park and hotel which is provide effective service to
their customers so that they have to attract in this destination. This hotel and resort is provide
better facility to the customers so that they can visit again and again. London eye is a land mark
which is attract visitors in effective manner it is a famous destination in London. The national;
tourism agency visit Britain can able to attract their customers to increase the profitability if
market. They have to introduce different destination like caves, beaches and some of natural
places where visitors plan trip to enjoy so the industry have to provide effective service to
satisfy their needs and wants in appropriate manner and earn lot of profit. Effective service and
products are attract and motivate people to use in satisfy their wishes regarding the destination
and improve the quality of the performance of the industry that ca involve visitors to get
maximum profitability (Garrod,Fyall and Reid, 2012). The visitor attraction involve some
sports event and exhibition to invite their customers to get effective information regarding the
service and product of the destination. It can help to entertain the customers and visitors to
satisfy their wishes and needs so that they can achieve the appropriate result and improve their
quality of the performance in the market as well as customers mind. Natural visitor attraction is
helpful in getting peace in life and it is more important to attract the visitors in hill station and
lake place which is natural place to invite the customers to feeling joyful and satisfy their needs
regarding the service which is provide by the National Tourism Agency Visit Britain. In the
tourism sector they have to involve international company to attain visitor in different

destination to provide effective service to the customers and attracting the large number of
customers. They can help to enhance the quality of the production level to involve
accommodation to tourist to develop the management of the visitors attraction that can help to
attain the effective result and profitably to increase their goodwill in market (Fang, Kucukusta
and Law, 2016). National Tourism Agency Visit Britain involved different type of destination
to renovate and attract the customers in large number and get more revenue in the industry to
attain sustain result to enhance the image of the company in visitors mind ans well as
marketplace.
1.2 Importance of different visitor attractions
In the environment the visitor attraction is not only man made building it include natural
features to attract the visitor in different destination. Visitors attraction is a process to attract
tourist in specific area as well as destination. It can identify the Large number of visitor to used
their service and product to evaluate the quality of the service and performance in the business
entity. It may be include the special event and fare which is helpful in invite the visitors in the
company and they can maintain their standard. In the National Tourism Agency Visit Britain
the main purpose in get attention of visitors in the company to achieve their target of the
industry in appropriate manner (Leask, Fyall and Barron, 2014). The main and essential part of
the visitors attraction enhance the service quality which is used by the customers according to
their needs and wants and they have to satisfy their demand which is help in improving overall
management in good manner. The industry have to involved effective product and employee,
revenue, and profile of the local destination which can help to invite visitors in different place.
They have to determine the comfortability in the organization to satisfy customers so that they
can achieve appropriate target which is predetermine by the organization as well as business
process to promote their effective service in public sector. In the visitors attraction management
can involve effective are to influence the employees opportunity to get specific success in
organization as well as business enterprise (Dong and Siu, 2013). With the help of promotional
activity the company can attract the customers regarding their service and product it can
evaluates specific process in the market to get attention the visitor in the National Tourism
Agency Visit Britain. National economy will also helpful in improving the standard of living of
the people and get effective result from themselves. Visitor attraction can define the manpower
to invite the large number of customers which is used their service in appropriate manner to

increase the productivity and performance of the company so that the company can have
positive and attractive image in market to influenced their customers to visit. In the
development of the National Tourism Agency Visit Britain the visitor attraction play vital role.
The cultural of the value is also important in the attraction of the visitors in organization to
maximize the profit and enhance image of the company.
TASK2
2.1 Need and motivations of different visitor types
Market segment is a group of people who exchange their opinion and thought regarding
the market process and evolute the target of the market. The market segment is a process of
developing the efficiency of the product and service which is used by the customers to satisfy
their needs according to their demand of the product. It can define the effective market strategies
that can help to improve productivity in the market to enhance performance of the National
Tourism Agency Visit Britain (Page, 2014). There are some market segment that are involve
visitors attraction regarding the public service:
Geographic segmentation- it is process to divide the market on the basis of the geographic
factors. It can be involved the country, nation, states, regions and cities which is helpful in the
market process to attract the customers in effective manner. Visitor attraction management can
help to increase the profitability of the organization to enhance the comfortability for the visitors.
Geographic segmentation is a major factor to evaluate the market product in customers mine to
enhance the quality of product and service to implement the effectiveness as well as efficiency
the company.
Demographic segmentation- demographic segmentation define the age, population, size, gender,
income of the tourist which can help to improve the profitability in the market place and get
effective satisfaction of the customers. It can be increase the improve the performance of the
company to get effective result so that the visitors can attract in this and get effective satisfaction
(Del Chiappa, Andreu and Gallarza, 2014).
Psycho graphic segmentation- it can be include the consumers attitude, personality, life style
which is help in evaluating the market process to attract the visitors. The organization have to
implement the process of the market which is identify the customers needs and customers to
attain the profit and improve the performance of the National Tourism Agency Visit Britain.

Behavioural segmentation- the main market segment is behaviour segmentation which is
evaluate the buying behaviour of the customers. It may include the buying of the products and
service which is used to the customers for their personal use. Behaviour segment help to attract
their customers in organization. Visitor attraction management can achieve the target of the
market with the help to customers buying behaviour to evaluate their needs and wants regarding
the particular product. The main purpose of behavioural segmentation to define the ability and
power of the customers to busy the product and service which is used in personal use and it can
help to maximize the profit (Connell, Page and Meyer, 2015).
Visitors attraction management involve the market segment to enhance the profitability in
appropriate manner. After the market segment they have to evaluate the target of the National
Tourism Agency Visit Britain. They have to provide service and product to the visitors to
increase the profit and evaluate the effective process to attain better result in organization.
2.2 Impact of tourism on visitor attractions in London
The tourism is a great impact on the visitors attraction because in this process there are
many factors of the tourism sector which is determine the customers satisfaction regarding the
product and service that can used by the customers. It can be define the overcrowding, carrying
capacity, traffic related which is increase the risk of accident that can negative impact on the
visitors attraction (Sheng and Chen, 2012).
Overcrowding- in organization the overcrowding is negative effect on the visitors attraction
because of the large number of tourist in destination which is create hurdle in the organization to
evaluate the effectiveness in the organization as well as business entity. The many visitors at the
same time and same destination which is show the hustle and bustle in all around location so that
they cant provide effective service and product to the visitors and not satisfy their customers
effectively.
Pollution- the customers face traffic problem within the issue of the large number of population
in the world (Cheng, Lin and Du, 2013). It is a great impact on the visitors attraction it can spoil
customers mood and trip and also create health problem in the peoples so that they can increase
the risk of the accident.
Visitor facility- visitor facility fas to be define the best facilities which is provide to the
customers to get effective satisfaction in the market and achieve the appropriate target of the
organization. Effective service can help to attract the visitor to the attractive destination.

The destination- in the visitors attraction process the most important part is effective destination
which is big impact on the customers mind as well as visitors. They can define the effective and
appropriate satisfaction of the customers according to the needs and wants of the visitors
regarding destination.
Local community- local community is a great impact on the visitor attraction because of the
effective destination in local area that can be define the good and effective comfortability of the
visitors so that they can improving the efficiency in the organization to improve their quality of
the product and service which is give to the visitors (Changbo and Jingjing, 2011).
The economic factor is more important to take effective decision in National Tourism
Agency Visit Britain. It can help to take decision regarding the development of the image of the
organization. Visitor attraction management can help to achieve the effective target of the whole
process which is improve the quality of the product and service as well as performance of the
organization to attract the customers in larger number. The process of the economy factor which
evaluate the appropriate product and service of the company to attract tourist in effective manner
to maximize the profitability in market.
2.3 Effect of different theories of tourism motivation on the management of visitor attractions
In the National Tourism Agency Visit Britain there are few techniques to motivate on the
management of visitors attraction which is follow the effective market to attract visitor on
effective manner. They have to show the effective use of the resources by the customers to get
satisfaction in the company that can help to improve the quality of the performance:
Responsible tourism- responsible tourism is a effective process to define the effectiveness I the
organization to evaluate the satisfaction of the customers. It can determine the costumers
problem and resolve in effective manner so that they can achieve sustain result in the
organization which helps in the improving the image of the company in the market place so it is
more effective to attract the customers in destination and increased the profit. They can describe
the green tourism and alternative tourism to help the achievement of the target. It is a process of
responsive way to minimize the negative impact on the visitor attraction (Bryce, Curran and
Taheri, 2015). It can increase the benefits of the economy to enhance the effective communities
which is hist by the well being in appropriate manner. It can making a effective as well as better
place for the visitors that can help to attract more visitors at attractive destination it can also
aware about the customers needs and wants regarding the product and service. It can define the

positive impact on the environment to help to improve the effectiveness as well as efficiency in
the company to achieve the target of the company as well as business entity (Swarbrooke and
Page, 2012). The responsible tourism involve the fair trade tourism and green tourism that can
define the effective and better environment of the customers to fulfil their needs and wants and
get effective response of the quality of the product which is give by the National Tourism
Agency Visit Britain. Visitors attraction management can help to provide effective and healthy
and clean environment of the customers to get appropriate result in the organization so that they
can improve the company performance.
Smart consumer- this theory is based on the consumers that can show the awareness about the
destination as well as industry in the customers mind so that the customers can resolve own
problems in own level. It can identify the package of the travel and tourist industry and compare
with another company to used effective service to fulfil their needs and wants and also define the
quality of the service as well as product which is used by the own use (Arnberger, 2012). Smart
consumer theory is basically aware regarding the safety process in the company as destination
where the customer visit in effective manner so that they can help to achieve the effective target
of the company.
TASK 3
3.1 Processes and the potential issues involves in the development of visitor attractions
Covered in PPT
TASK 4
4.1 Different visitor management strategies
In the National Tourism Agency Visit Britain the visitor management is more important
to develop as well as manage the whole activity of the tourism sector. Visitors management can
help to achieve the effective target of the market to attract the customers in effective manner.
The organization can provide the service to the visitors in a lesser price which is increase the sell
of the product and service in market process and get effective satisfaction of the customers that
can help to achieve the better result of the marketplace (Visitor Attraction And Resort
Management FdA). There are two type of the visitor management strategy that can help to get
effective and appropriate target to improve the performance of the National Tourism Agency
Visit Britain:

Supply-in the supply process the visitor management can be dine the flexibility of the service
which can used by the customers to get appropriate satisfaction regarding the product and service
to improve the quality of the product as well as profit. The supply of the visitor management that
can be define the effective and educated staff to evaluate the effective service that can be provide
to the customers to get satisfaction and enhance the profitability in the marketplace. Increasing
capacity is also helpful to get predetermine result in the organization that cab help to maintain
the large number of visitor to evaluate the goals and objective of the National Tourism Agency
Visit Britain.
Demand- in the management of the visitor attraction can be influencing the demand of the
customers that can include the incentive, marketing interpretation, education that can help to
increase the service and product which is used by the service user in effective manner that can
define the effective satisfaction (VISITOR ATTRACTION MANAGEMENT). The demand of
the service and product can help to achieving the goals and objective of the company. In the
tourism industry it can be determine the product life cycle which is introduce the product in
customers mind and growth of the product in the market that can help to achieve the effective
result and the product going in the maturity level which is involve the lesser profit in the market.
The decline level is inform the no profit of the industry in the market to introduce the effective
result.
4.2 Management techniques in relation to sustainability
Management techniques or methods related to sustainability is appropriate tools which is
very helpful and useful in resolving the various issues or hidden problems of the travel and
tourism sector management. In fact sustainability is the term which means to safeguard the
present property or objects for future generation. Basically sustainability worries about future
generation whose main motive is to protect facilities and resources for upcoming society or
generations. Mainly many more techniques or methods are available in the market in securing
the existing resources from extra wastage to protect it for upcoming employees or travelers.
Apart from this sustainability development is very much difficult and complicated in the travel
and tourism sector due to the changing scenario and complex nature. Therefore overall sectors is
depend on the taste and preferences of their customers because there choices are changes day by
day due to the emergence of many more ideas and creative thinking.
Here is the effective and useful management techniques or methods related to the sustainability-

 Economic sustainability :- Economic sustainability is all about the overall growth and
development of economy for future generations by establishing the new ventures and
expanding the business across the globe. Basically due to the expansion in existing
business at international level helps in introducing new and innovative products with the
help of new and creative ideas. Apart from this, the main motive of the economic
sustainability is to implement and execute many more programmes to achieve the target
of travel and tourism sector by satisfying their customers with the help of accurate
information and data.
 Social sustainability :- Social sustainability is all about upliftment and growth of overall
society by implementing more and more techniques and methods with the help of
specialised or skilled persons. The main and foremost motive of the social sustainability
is to protect the rights and interest of the travellers by acquiring various essential
information and data. Apart from this, tourism sector is mainly depend upon the all the
sections of the society and tries to uplift all the sections of the society by securing
existing resources for future generations. Therefore social sustainability mainly focussed
on the overall growth of the society.
So according to this it is very indispensable to safeguard all the resources for example land and
building, equipments, technologies etc. for comfortably living of the upcoming society and
youngsters. Last but not the least attractive and positive techniques are adopted by the travel and
tourism sector to minimize the losses by maximizing their profit by considering all the essential
factors with the help of accurate information and data.
CONCLUSION
In the above mentioned report is based on the National Tourism Agency Visit Britain
which is define the importance of the visitors attraction management to develop the process of
the tourism sector. It can be evaluate the different theories that can impact on the organization
which is responsible tourism and smart consumers. The visitors attraction management can be
evaluate the supply and demand strategy to enhance the quality of the product and well as profit
in the organization to get appropriate target. It can determine the objective of the company that
can help in taking effective decision-making process in organization to improve the performance
of the company and achieve success.

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VISITOR ATTRACTION MANAGEMENT. 2017. [Online]. Available
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