A Comprehensive Report on Visitor Attraction Management Strategies

This report provides a comprehensive overview of visitor attraction management within the travel and tourism sector. It begins by defining visitor attraction and highlighting its significance, followed by an examination of different types of attractions, such as historical sites, natural attractions, and man-made attractions. The report then delves into the importance of visitor attractions, emphasizing their contribution to foreign exchange and economic development. Furthermore, it explores market segmentation, analyzing the motivations and needs of various visitor types, including demographic, psychographic, geographic, and behavioral segmentation. The report also addresses the impacts of tourism on visitor attractions, discussing both positive and negative consequences such as pollution, traffic problems, and overcrowding. Overall, the report offers valuable insights into the multifaceted aspects of visitor attraction management, providing a detailed analysis of its components and implications.

VISITOR ATTRACTION
MANAGEMENT

INTRODUCTION
Visitor attraction can be stated as a highly essential element for every company that has
been dealing in travel and tourism sector. There are various factors on which the interest of every
person differs and those factors are attitude, norms, culture and beliefs. In tourist attraction, there
are various places, locations, artificial structure and things which have potential to attract a large
number of customers (Visitors attraction management. 2017). Crucial role is being played by
attractive place in appreciating a big number of people to visit. One of the most famous and
attractive places is London Eye which is being located in London city. This can be stated as a
famous place which is being visited by number of tourists.
This written report is mainly based upon National Tourism agency which is a popular
organisation to provide secure and safe visit to the customers. They are famous for their
innovative services like adventure, entertainment, free food and other important services. In this
report, there are certain things which will be discussed like kinds of attractions and its needs to
the business. Apart from this, there are various management scheme and tools which of visitor
attraction will be also be discussed.
TASK 1
1.1 Overlap of visitor attractions in relation to specific type of attraction
Visitor attraction can be stated as an effective and essential factor which mainly
contributes in the development, growth and success of company along with economic
development. There are various kinds of places or destinations which can draw the attention of
customers. There are some historic and beautiful destinations which have potential to attract a
large number of customers. There are some places which are sometimes observed as
overcrowded as there are many people present at single place at single time which is called as
overlapping. This can be stated as the main issue which is being faced by tourists sometimes
during travelling (Barros and et. al., 2011).
Thorpe Park can be stated as a destination which has potential to attract a large number of
customers by providing better services to customers who visit. There are some facilities which
are being provided to customers to make them come again and establish a long term relationship.
London Eye can be considered as another destination which is famous for high number of
tourists. National tourism agency attracts a large number of visitors who have wish to visit
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special destinations. There are effective holiday packages which are being provided to travellers
at the minimum cost in order to visit places easily. There are many factors which are being
included like beaches, caves and other places along with natural beauty so that different
experience can be gained and enjoyed. This majorly provides a high level of profit to the firm as
there are huge number of visitors that help travel and tourism agency in generating revenues.
There are some destinations and their uniqueness is the reason of more number of
travellers. There are various kinds of services which are being provided for satisfying customers
and encouraging them. This sector mainly contributes in attaining the growth and success of firm
as well as bring sustainability within economy. Essential role is being played by exhibitions and
events in attracting visitors. There are some places which mainly has spots of natural beauty and
this in turn can attract a large number of visitors who have interest in natural beauty and peaceful
places. It has been determined that people of various age groups get attracted towards number
things like old age people who mainly opt for historical or cultural places. Besides this, these
places are also utilised by the film makers. Places filled with natural beauty and adventures are
the attraction factor for the youth generation (Dewhurst and Thwaites, 2014).
Apart from that, there are various other factors which has attraction element like worldwide
events, concerts, festival and many more. Musical festival in Belgium (Tomorrowland) attracts a
large number of people across the globe. Tomatina festival in Spain also attracts a large number
of people. So, different kinds of element attract different kinds of people.
1.2 Importance of different visitors attraction
Visitor attraction has its own kind of importance and thus, can be said as a significant
prospect for foreign exchange across the globe. Foreign exchange is highly essential for every
country as it mainly contributes in the growth and profitability. As per the currency value, it is
changing day by day as per the marketplace. Tourism can be stated as a process of availing
services in other places in terms of money. Main motive of tourism is cultural norms, historical
implications, natural beauty of various places, values and many more. Main contribution of
visitors is in enhancing profitability and growth of the country. There are some places like
London Eye and Thorpa Park which are among the famous places which have a large number of
tourists. These places are being visited by the people along with people living domestically. High
range of products and services which are being provided by London Eye including river cruises,
various themes crossways rivers, Ferris Wheels, historic buildings and many more (Di Domenico
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and Miller, 2012). There are various kinds of services which are being offered like catering, high
quality food, corporate halls for meetings, transportation and many others.
Apart from these, there are some particular destinations which provide financial
advantages to the people and companies which are related to travel and tourism sector. High
amount of money is spent on various kinds of destinations and thus, create good and effective
memories over there. The main focus of tourism companies is on providing high quality services
to its customers so that maximum satisfaction can be provided by fulfilling their actual needs and
wants of the customers. This in turn creates a better image of company in mind of visitors which
provide support in mind of visitors which mainly assist them in administering long term
sustainability to firm in marketplace.
Cultural visitors attraction: In this kind of element it includes museums, galleries,
intellectual creations, historical places and many more which mainly creates destination value
which are being related to the past. People with old age and youths who are more attracted
towards the destination (Gössling and et. al., 2011). In order to obtain the knowledge regarding
history, poets and writers also meet these kind of places in order to collect the genuine data.
Natural visitors attraction: In current situation, people want to have peace and get
mentally relaxed for some time. It is human tendency that break is being needed form the daily
routine life and thus in the mindset they form attraction towards the places where they can get
mental peace. It has been observed that places with natural beauty helps in releasing tension and
stress. Now-er days people are often visiting natural places as it mainly provides peaceful state of
mind.
Man made attraction: These kind of places which are being created by human efforts.
These kind of places are beautiful and attractive in nature as these are mainly created and
designed by man with innovative and unique minds. This includes pyramids, towers, great wall
of China and many more.
The main motive of these kind of destinations is to attract large number of customers
towards the places which mainly helps in generating high amount of revenues by the help of
these tourist destinations.
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TASK 2
2.1 Motivation and needs of various visitor types
Market segmentation: This kind of approach can be stated as process of segmentation in
which the customers are being divided within groups, based on different features. There are two
segments which are being created and combined of customers who will respond to similarity to
marketing strategies and who share traits like similar interests, needs or locations. It is made sure
by national tourism agency that quality products and services are being provided to the
customers and they are having good time in their stay. It is highly essential for tour manager to
determine and analyse the actual needs and wants of the customers and thus provide better
services (Hartmann, 2014). The needs of people are different, so in this they have to formulate
various affordable budgets for identifying the actual preferences and wants of visitors in order of
giving satisfactory products or services to them (Types of Market Segmentation. 2015).
Motivation is highly required to attract large number of customers for the visit of in specific
destinations. Guests are delegated as per their arrangement of point and intrigue. Tourism area is
sorted by the million number of guests fascination. Market segmentation is useful and steady in
breaking down the needs and wants of customers by giving quality items or services. Market is
being classified into various parts which are resolved as beneath:
Illustration 1: Types of Market segmentation
(Source: Types of Market Segmentation, 2016)
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Demographic segmentation: In this kind of category, people are mainly divided as per
the gender, age, family size and nationality. In this type of business organisation, needs are being
determined according to the as per the segmented marketplace. The mission and vision of the
company is to provide better services along with fulfilling up of basic needs and wants of the
customers. This in turn will allow them to earn more amount of profit and revenue within few
period of time.
Psycho-graphic segmentation: This can be stated as one of the major aspect of market
segmentation. This kind of approach can be classified on the basis of personal lifestyle along
with the value of an individual (Henderson, 2011). In this interest, attitudes, perception and these
are the factors which plays crucial role in developing of goods and services. Tour manager is
being appointed who is mainly responsible for completing up of basic needs and wants of clients.
Geographic Segmentation: In this market is being classified on the basis of several
criteria. This approach mainly includes density of population, subway stations, climate, city area
and other sections. This market segmentation is highly impacted by the overall performance of
national tourist agency.
Behavioural segmentation: In this kind of market, classification is being done on
various grounds. This kind of approach mainly combines of population, subway stations, climate,
city area and other various sections. This type of market segmentation is highly impacted by the
entire performance of other agencies
2.2 Impacts of tourism on visitor attraction
For a company dealing in travel and tourism sector, attraction is the major element and it
involves negative and positive impacts on process of business. The main focus of company is on
rendering unique and effective services in order to enhance the revenue and profit of the
company. Better facilities is the factor which plays crucial for tour manager for targeting and
potential clients and if the services are not effective in nature then it may have direct impact on
the entire process and operations along with the goodwill of the company. There are various kind
of issues like traffic related problem, overcrowding, facilities and pollution which are described
below:
Pollution: This can be stated as crucial element which have direct impact on the
attraction of tourists. In modern scenario, the main issue is population which has given birth to
many issue like more the people more are the demands and thus due to that production done in a
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company goes higher and severe elements are being discarded as waste (Jin and Pearce, 2011).
So it is highly essential responsibilities of the legal authority to make sure that this should be
minimised and does not affect the tourism sector.
Traffic problem: This can be stated as another issue which has direct impact on the
clients attraction in better manner. In every kind of location traffic is normal so it should be
tackled in better and effective manner. This may create traffic problem and irritation perception
among the customers, so it is highly essential for tour manager to have the entire data about
certain destination which they are visiting.
Overcrowding: This can be stated as highly essential element which has direct impact on
the visitor interest and behaviour. In current scenario, there are large number of people who
wants peace and healthy atmosphere during their journey. There are number of companies whose
focus is on earning profit along with attracting large number of tourists but this condition can be
the reason of overlapping (Kang and et. al., 2012).
Visitor facilities: This can be stated as another issue through which company can get
affected along with the operations which are being conducted. Better facilities are the
expectation of each and every client. National tourism Agency mainly focused on providing
better facilities to the visitors for increment in sales and revenues.
2.3 Effect of various theories of tourist motivation
Motivation can be stated as one of the essential factor for the company so that
encouragement can be provided to large number of customers within quick manner. This can
provide support in promoting and attracting various kind of tourists for visiting various
destinations in effective manner. There are various kind of techniques and methodologies which
can be use for motivating for engaging large number of customers towards the business entity.
This provides support in developing sustainability along with profitability for the company in
limited period of time. One of the famous destination which can be stated as London Eye which
give overview of country in single ground. Effective quality is being provided along with unique
services on the basis of clients and their needs. There are some motivational tools which have
positive impact on the performance level of business (Mehmetoglu and Engen, 2011). There are
two motivational theories which can be applied for motivating the employees. So, in this they get
high motivation and can easily deal with tourists and that too in systematic way.
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Responsible tourism: This can be determined as one of the best and essential tool of
motivation which is being applied by National Tourism agency. The major objective of the firm
is on promoting and encouraging staff members so that they can deal with customers in better
and effective manner. By the utilisation of this kind of techniques, company mainly provide
satisfactory and unique facilities to the tourists in order to enhance the profit ratios and
production. Crucial role is being played by the Govt. and local authority in attracting million of
visitors regarding any certain destination. In this legal authority provide support to travel and
tourism sector by maintaining the places (Newsome, Moore and Dowling, 2012). This kind of
tool mainly provide support in decreasing negative and direct impacts on the economical and
social factors. This mainly provide benefits to the national authorities in effective and efficient
manner.
Smart consumer: This can be stated as essential element for the motivation which
provides support in identifying up the roles and responsibilities of the visitors. It is highly
essential by the national tourism agency for mentioning the entire duty of clients which are
needed to adopt by them in effective manner. The main role of the travellers is to maintain the
decorum of certain places which they are visiting. Support is being provided for creating positive
and direct involvement of the number of cultures of clients attraction. This kind of theory is
mainly based upon the knowledge which is possessed for the particular place . This type of
techniques mainly make aware about the safety activities in the business organisation along with
destination where large number of the tourist generally visit (Page, 2011). So this can be stated
as highly essential for the company to attain long term objectives in limited period of time.
TASK 3
3.1 Process and potentials issues involved in the development of visitor attraction
Visitor attraction can be stated as highly essential process for the growth and success of
the company which impacts on the economical condition of country. There are various kinds of
tools and techniques which can be used by National Tourism Agency for attracting large number
of customers for earning maximum amount of profit along with sales. There are certain factors
which are being included in the process of visitor attraction are as below:
Project management feasibility study: This can be determined as an essential factor for
attracting clients towards availing up of services and products by the company. This is in turn
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becomes easy to take the decisions on the products durability. In this kind of project, evaluation
is being done on the basis of particular aspects which mainly consist of value and costs which
needs to be delivered (Saayman, 2012). The main focus is historical background is on collecting
up of entire data regarding goods or products, planned study, account statement, financial data,
tax requirement and political obligation.
Design: this can be stated as a supportive element for implementing effective frame of
entire project which mainly consist in particular tasks. This mainly provides effective and
positive frame for the tour manager for handling up of all the process within limited period of
time.
Local community involvement: There are some places which are being located at various
locations like for example: London Eye which is being located near the river which is being
located in South Bank of London. In this, authority is being provided of certain country which
can be beneficial for the tourist location in respect to increase the economical alteration of the
country.
Planning application: This can be stated as an essential process which is mainly needed
by all type of system to consider support from the local authority or Govt. for setting up of their
business for making maximum profit. Permission is being provided by Govt. regrading
maximising the economy and development for country.
There are some problems that effects the developing activity or process:
Location: This can be determined as an essential element for the person to determine the
certain destination according to the choice and perception. There are various types of visiting
places such like adventure places, man made, sceneries, historical places and beaches etc. It is
very difficult for the company to enhance their sales graph by attracting large number of people
for natural destination (Thrane and Farstad, 2011). Man made has been encouraging the places
which are supportive in nature for gaining out profit for National Tourism Agency.
Funding: This can be determined as basic need for each and every visitor destination.
Financial support can be provided by the Govt. in order to maintain and develop the innovative
and uniqueness of particular places. This can be stated as highly essential for the attraction of
various destinations which are needed to be protected. By this, it can be observed as much more
challenging for creating out the maximum income which is being needed for the business entity.
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Transport: It can be stated as a crucial element which can affect the development along
with growth of tourist attraction. It mainly consist of those firms which provide transport
facilities to their clients on regular basis for searching out to they certain place (Tsang and Hsu,
2011). In this, travel and tourism mainly tie up with few transportation agencies for offering up
of safe and secure facilities to the visitors.
TASK 4
4.1 Different visitor management strategies
There are various kind of strategy which are being used by every company for
encouraging various number of visitors for the company. The main focus of National Tourism
Agency is on maximising the number of visitors for altering productivity and profitability of
company in minimal time period. There are various kinds of management strategy which are
being followed by an company in systematic manner:
Supply: This can be stated as crucial process which is being followed by all kind of
organisation for supplying effective and better services to the clients. This can be identified as
the service flexibility which can be utilised for acquiring better gratification f9or the quality of
goods and services. There are various kind of facilities which is supplied by the company for
their customers and those facilities are being described below: Reasonable and Comfortable accommodation: One of the main aim of the company is
to provide comfortable facilities and that too at reasonable cost to the customers. Alliance
is being formed with the famous hotels along with giving best destination for making the
stay effective. Online facilities: It is recognize as another technique and plan which is trailed by the
association. With the assistance of this, organization give fundamental data in regards to
the nourishments, different bundles and room offices (Waligo, Clarke and Hawkins,
2013). Around here substance offer online instalment benefits keeping in mind the end
goal to make coordinate exchange in a viable and proficient way. Free vouchers: In order to attract large number of customers, various kind of offers are
being provided by National tourism Agency to their potential customers.
Demand: Fulfilling up the basic demands is the main duty of the tour operator of the
business organisation as per the needs and preferences. Demand of the visitor is being highly
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influenced by the profit ratios and production in an effectual manner. In the company, product
life cycle is highly necessary for introducing the innovative services and the products within the
marketplace and mindset of clients. There are various demands of the visitors which are
described below: Increasing capacity: Training is being provided along with other facilities by the
business firm to maximise the knowledge and skills on certain subjects. So in this, they
are being highly encouraged for dealing with customers in an ease manner.
 Easy transportation: Main motive of the company is on providing smooth travelling so
that maximum satisfaction can be provided to the clients. Better and effective
transportation facilities are being provided up by National Tourism Agency as these are
highly demanded by they customers (Wang and et. al., 2016).
4.2 Management techniques and tools in relation to sustainability
Sustainable management can be determined as property of business process which is
highly essential for the growth and development of company. This will in turn generate the
abilities of effectual system for keeping up the good along with carrying out the needs of present
and future generation by the resources which are available.
Economic sustainability: This can be considered as effective system where available
system of consumption is highly fulfilled without undermining future needs. The economical
success and development helps in following up of quantitative growth. It is highly essential for
the firm to attain the growth and development and bring economical sustainability like foreign
direct investment and exchange and many more. (Witt, Brooke and Buckley, 2013).
There are some tools and techniques which are in relation to sustainability, there is direct
and negative impacts on the continuous poverty levels and natural facilities exploitation. The
major outputs of these kind of factors are deficiency growth and success of company. This
majorly creates effective image of business within mind of customers. Consideration can be
taken by tour operator regarding environment economics, ecological engineering, resources
management and evaluation tools for overcoming of all the issues.
CONCLUSION
As comprehended in above assessment, it has been concluded that for developing
business successfully visitor attraction management plays a vital role. This part grabs the
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attentions of tourists towards places that are famous in all over world. Also, it aids in enhancing
profitability of company. At the time of motivating travellers they are various sort of issues
which may develop. It is essential for them to convey all barriers to clients so that they can have
better experience and enjoy fully. London Eye is one of famous destination in UK which attracts
most of people. Various accordance on travellers attraction heavy traffic, pollution, facilities to
visitor may put impact on organisations profitability and productivity.
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