This report focuses on the tourism planning environment of Western Australia, addressing the need for a new tourism plan to tackle emerging issues. It begins with a position statement from Western Australian Tourism, outlining its mission to provide world-class travel experiences while acknowledging the challenges of globalization, environmental concerns, and increasing competition. The report identifies specific goals like enhanced visitor satisfaction, sustainable resource use, community integration, and economic strengthening. It analyzes the opportunities, including adventure tourism, foreign investments, and ecological tourism. Key issues, such as the impact of globalization, technology, and environmental concerns, are discussed, along with the drivers behind these issues. The report provides visitor statistics, income figures, and addresses employment challenges. It emphasizes the importance of government and business roles in tourism planning and proposes a new plan with continuous, incremental, and flexible approaches. The report concludes by highlighting the need for a new policy to mitigate environmental degradation and promote sustainable tourism practices. It provides a summary of the proposed plan and a conclusion.
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