UK College BTEC HND Research Project: YouTube's Greek Tourism Impact

This research project evaluates the effectiveness of YouTube in promoting Greek tourism, focusing on its role as a modern marketing tool. The study examines how social media influences the tourism industry, specifically in attracting customers, providing information, and promoting activities. The report analyzes the promotion of Greek tourism using social media sites and provides recommendations for the Greek tourism industry. The research includes the analysis of the effectiveness of YouTube videos in promoting Greek tourism, supported by a survey of respondents who shared their views on the role of social media in promoting tourism activities and attracting customers. The project aims to evaluate YouTube's effectiveness for Greek tourism promotion, identifying the best social media sites and evaluating the influence of YouTube on Greek tourism. The findings reveal that social media, particularly YouTube, plays a significant role in promoting Greek tourism, with a majority of respondents agreeing on its positive impact. This report is a part of a BTEC HND in Travel and Tourism program at UK College of Business and Computing.

RESEARCH PROJECT
On the basis of information gathered from researcher, it
has been identified that Greek Tourism is growing
constantly in effective manner. These recommendations
for the Greek Tourism development are described as
below in detailed manner:
 At first, it is recommended to Greek Tourism to
adopt best social media platform in order to share
their information on historical places in effective
manner (Lytras, 2010).
 At next, it is essential for businesses of Tourism
industry to track issues related to rumors and
controversies for the purpose of resolving these
issues effectively which helps in sustaining
customers for longer period of time.
Introduction
Social Media is seen as the modern day marketing tool which is
being used by business organization in promoting their products and
services among customers in effective manner. Social Media
contains numerous medium through which companies often
interacts with customers and also influences them to make purchase
from the same company. With reference to Tourism sector, it has
been analyzed that social media promotes tourism destinations
which directly attracts numerous of people towards it so that they
can experience their favorite destination. The present study is based
on effectiveness of You Tube for promoting Greek Tourism. Greece
is seen as the major destination for Tourist which covers numerous
of heritage sites, historical places, islands, beaches and long
coastline.
Galovski, D., 2017. Effectiveness of Macedonian
Tourism Marketing Policy on Visitors at
Tourism Fairs. Academica Turistica-Tourism
and Innovation Journal.10(1).
Goyal, N. and Sharma, S. K., 2013. USE OF
GOVERNMENT TOURISM WEBSITES AS
A TOOL FOR PROMOTING
TOURISM. International Journal of
Hospitality & Tourism Systems. 6(2).
Kapiki, S. T., Fu, J. and Mou, L., 2015. Strategic
framework showcasing Greece in the Chinese
tourism market. EuroMed Journal of
Business. 10(3). pp.311-326.
Research Aim:
“To evaluate the effectiveness of YouTube for the
promotion of Greek Tourism.”
Research Objectives:
 Identifying the best social media site for the promotion of
tourism.
 Identifying and listing the classification of Greek tourism
YouTube video.
 Analysing the best Greek YouTube video for tourism
 Evaluating the effectiveness of YouTube for Greek tourism
 Identifying the influence of YouTube for Greek tourism
Research Question
“What is the effectiveness of YouTube for promoting
Greek tourism through their social media platform?”
Interpretation
Theme 1: Social media influence the tourism industry
Q 1) In what manner social media influence the tourism industry? Frequency
a) Promoting tourism activities 5
b) Provide more information 5
c) Attract more customers 10
5
5
10
a) Promoting tourism activities
b) Provide more information
c) Attract more customers
Interpretation: As per the above stated, it has been said by 5 individuals that social media highly
influencing in promoting tourism activities. 5 says that it will help in providing information regarding
tourism industry. Remaining 10 respondents says that it will attract more and more customers towards
their industrySocial media helpful for an organization to enhance its customer base
Theme 2: Greek tourism is promoted using social media sites
Q 2) In what manner Greek tourism is promoted using social
media sites?
Frequency
a) Positive 16
b) Negative 4
16
4
a) Positive
b) Negative
Interpretation: According to the above graph, out of 20 respondents 16 are agreed that using social
media as a promoting tool helps in positive manner, but on the other hand 4 respondents says it does not
aid the Greek tourism industry.
Aims and Objectives
References
Recommendation