Roles and Functions of Marketing

ASSESSMENT CRITERIA TASK NUMBER EVIDENCE PAGE NUMBER
Pass 1
Pass 2
Pass 3
Pass 4
Pass 5
Pass 6
Merit 1
Merit 2
Merit 3
Merit 4
Distinction 1
Distinction 2
Task 1
Task 1
Task 1
Task 2
Task 2
Task 2
Task 1
Task 1
Task 2
Task 1
Task 1
Task 2
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Contents
Task 1:
Marketing 4
Role of Marketing 5
Functions of Marketing and its Influence on other Functional Departments: 5
Marketing and Contemporary Organizations: 5
Conclusion 5

Task 2:
What is a Marketing Mix? 6
Marketing Mix 7PS: 6
Product: 6 Place:7
Promotion: 7
Physical Evidence 7
Price: 7 People: 7 Process 7
Performance / Productivity 8
McCafe and 'Starbucks' marketing mix differences 9
Starbucks vs. McCafe: 9
Further improvements to customer experience and store environment 10
McCafe challenges to other company: 10
Marketing tactics: 11
1: PESTEL analysis 11
2: SWOT analysis: 11
Conclusion: 13
Task 3:
Introduction To starbucks 14
Motives Of Internationalization and Justification to enter Pakistan 14
Environment Scanning 15
International Business Strategy 20
Recommendations:
A. Organizational Architecture 21
B. Entry Mode 21
C. Human Resource Strategy 23
D. Marketing Mix 23
E. Marketing Strategy 25
Conclusion 25
Bibliography 26

ASSIGNMENT : MARKETING ESSENTIALS
UNIT 02 MARKETING ESSENTIALS (LEVEL 4)
TASK 1
Marketing:
The work or business of promoting and selling goods or management, including statistical analysis
and promotion, action marketing, institutional set, and cycles of making, delivering, delivering, and
trading contributions that encourage customers, customers, participants, and the loose community.
Marketing research is the volume that connects the consumer, the client, and the community with the
advertiser with information used to identify and expose advertising and advertising problems;
manufacturing, improvement, and evaluation of commercial activities; screen advertising performance;
and improve understanding of marketing as a cycle. Marketing research identifies the data needed to
solve these problems, organizes the data collection process, oversees and evaluates the provision of
information, results tests, and presents their findings and recommendations (Homburg, 2000).
Role of Marketing:
Contemporary Marketing Practices (CMP) concept incorporates many marketing strategies and
strategies that go beyond the traditional approach to market integration. These include knowledge-
based marketing, advanced marketing, affiliate marketing, and corporate marketing (O 'Dwyer, Gilmore,
and Carson, 2009, Sacramento and Teixeira, 2014). The level of CMP development depends on the way
the organization and customers - or different partners - interface. At the same limit of this process, the
company and consumers interact impartially; contacts are divided and indifferent (thus, this low level of
communication is called a currency exchange guide). On the other hand, communication is defined by
close contacts that include customer intimacy, long-term connection, and different business
relationships (in the foreseeable future: relationship guidance).
The existing marketing document reflects the important global distribution that dates back to
ancient Advertising Practices. A test assortment that differs from the CMP text relies on expert concerns
regarding the construction of long-term bonds, which seem to exploit consumer loyalty. The text
recognizes, however, the need to keep the marketing strategies conditional (actually acting).
When it comes to for-profit organizations, marketing responds to increased revenue and
increased productivity of organizations. In addition, the power further assists in building the
customer/customer base of the Organization. This study clears that the Organization controls many
corporate clients and where the selection involves more than one group. The delivery of each item

begins with advertising and ends with advertising, where the office sets the customers' needs, and after
introducing the thing, the office looks to see if the client's needs have been met (Lahti, 2000).
The Marketing Department in any organization plays a vital role in developing the business and the
purpose. It complements the content of your Organization, organizing and building all the

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business-related assets. It is the responsibility of the Marketing Dep rtment to communicate with
opportunities, clients, funders, or your local community while creating an all-encompassing image that
speaks to your Organization. Without marketing, our products would not be enlightened, and our
organizations would be dead. The Organization's success is in terms of prudent use of assets in a
different planning system and established customer relationships, which are part of marketing.
Functions of Marketing and its Influence on other Functional Departments:
The marketing function within any organization is not separate. After that, it is essential to see how
marketing integrates and fills different roles within the Organization. We should consider commercial
communications with a new job, creation/jobs/connectivity, H.R., I.T., and customer care in the next
section. All activities within your Organization should point out to the client, for example, that the client
is based on the application archive to a client who supports the client who answers any questions you
may have. Therefore, we should look at these different functions and their relationship to marketing (R.
Sabherwal, 2001).
According to Peter Drucker (2001), marketing is not just a broader phenomenon than marketing;
anything but a particular movement with any extension of thought involves the entire business. It is the
whole business that is viewed from the perspective of the final product, from the client's perspective.
Concerns and responsibilities regarding marketing should therefore be pervasive in all vacancies.
Marketing and Contemporary Organizations:
One sees that the marketing role of the current association is to incorporate the needs and
requirements of the customers into the following royal functions such as creation, R&D, account, staff,
and more. Marketing or another employee alone cannot continue work. All tasks are equally important.
Yet marketing, which mimics the location of joining (Kotler, 2000).
Contemporary Marketing Practices (CMP) concept incorporates many marketing strategies and
strategies that go beyond the traditional approach to market integration. These include knowledge-
based marketing, advanced marketing, affiliate marketing, and corporate marketing. The level of CMP
development depends on the way the organization and customers - or different partners interface. At
the same limit of this process, the company and consumers interact impartially; contacts are divided and
indifferent (thus, this low level of communication is called a currency exchange guide). On the other
hand, communication is defined by close contacts that include customer intimacy, long-term connection,
and distinct business relationships (in the foreseeable future: relationship guidance)
The existing marketing document reflects the important global distribution that dates back to
ancient Advertising Practices. A test assortment that differs from the CMP text relies on expert concerns
regarding the construction of long-term bonds, which seem to exploit consumer loyalty. The text
recognizes, however, the need to keep the marketing strategies conditional (Vorhies, 2003),

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Conclusion:
Marketing is a cycle that affects people's lives. Customers are consumers, but the value they
place on them is as significant in marketing as the deals of people, retailers, competitors, suppliers of
non-powered goods, and thus energy. As you all know, the concept of marketing is constantly being
reorganized. Marketing presents tests that earn recognition by trading etween groups. This idea is a
general definition of marketing. Marketing is used in many organizations and partnerships, but in the
global age, another concept has been developed called modern marketing. This study described current
marketing, its role and qualities, and its complexity in organizations and firms.
TASK 2 :
What is a Marketing Mix?
The marketing mix is a necessary foundation based on the most critical marketing systems and business
practices.
Marketing Mix 7PS:

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Product: P 7P starts with ''production.'' It may refer to an actual product, assistance, or encounter. In
particular, what is selling? Product No matter what your product or administration is, it is essential to
meet the markets. Market's needs and meet or exceed the administrations for the customer.
Place: Place means you decide whether to notify or allow your produ t or administration. It refers to
anything from a stockroom or high-road store to an online shopping store or cloud-based stage. The best
way to determine the ideal place to sell your product is to know your group; their needs, requirements
(Chopra, 2013).
Promotion: Promotions refer to your advertising, marketing, and contracting strategies. It is the current
practice of custom promotion or web content advertising through TV, radio, boards, etc., and
advertisements on web recordings, email marketing, or message pop-up. The way you decide to talk to
your audience and move your collaboration forward will directly affect your image success. Post a

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message to an unfortunate place or an unacceptable person, and you will end up in a difficult situation.
Then, if you implement those aspects correctly, your professional practice will undoubtedly grow!
Channel it is essential to know the best channel (s) and strategies for promotion. So Market Division
allows you to get acquainted with your group's needs, requirements, characteristics, and motivations.
Physical Evidence: Physical proof often consists of two structures: proof that guarantee or purchase has
been made and proof or confirmation of the existence of your image. Models for any administration or
products are considered valid proof. Such as your receipts, bundling, following data, requests,
brochures, or pdfs (Eriksson, 2011). Certification refers to the visual aspects or measurable highlights of
your image, such as your site, logo, business card, stamp on your structure, the base camp of the brand
and hardware, and your web-based media presence. These are the parts that the customer will look at
before they are attracted to you or your collaboration.
Price: The price you set should reflect the customer's apparent value of your product and should be in
line with your cost plan. If your client thinks that your cost is too high, you run the risk of losing the
market for a deal assuming that your price is too low, you risk losing exceptionally significant profits.
Business determining the right price for your product, which intends to benefit both your business and
your customer, is often achieved by companies through rapid market segmentation. Dividing your group
by their category, geographical, psychological, or social factors is a surefire way to find and validate the
costs you have determined (Light, L, 2015).
People: Employees. Individuals engaged in selling, planning, managing groups, targeting customers, or
marketing a product or administration. It does not make sense to build an exceptional brand, innovative
product, or excellent web-based media presence if you do not have the right people behind you. It
requires a lot of patience for your business. It would help if you made sure that all your representatives,
regardless of background or client, have the proper preparation and a comprehensive understanding of
their work (Light, L, 2015).