Organizational Management - Assignment
Added on 2021-05-27
13 Pages3373 Words67 Views
Running Head: COMMUNICTION IN ORGANIZATIONAL MANAGEMENTCommunication in Deere and Company Ltd ManagementNameAcademic InstitutionDate
ORGANIZATIONAL MANAGEMENT 2IntroductionBackground of the OrganizationDeere and Company Ltd is a multinational organization that has its head office inAustralia. It operates in several countries across several continents including, Australia,India, Vietnam, India, Oman and Nigeria. The organization deals in the manufacture ofagricultural equipment and sale of the same to both local and international clients.Running the organizations operations are a total of 8000 employees spread across the saidcountries serving some 1 million customers. In the recent times the organization has beenfacing challenges with regards to a variety of fronts. The issues identified include;weaknesses in the use of social media platforms such a blogs, wikis, Whatsapp, twitterand other networks in promoting information sharing and the sharing of ideas amongemployees. Second issue is the lack of meaningful feedback from clients on ways ofimproving customer satisfaction with quality of product and services. Lastly arechallenges arising from intercultural communication which through misunderstandingbreeds mistrust in the organization. Purpose of the StudyThe study seeks to address itself to the identified challenges in communication in theorganization, with are identified as; ineffective use of social media platforms such a blogs,wikis, Whatsapp, twitter and other networks in promoting information sharing and the sharing ofideas among employees, the lack of effective feedback from clients on ways of improvingproduct quality and customer satisfaction with service delivery and lastly the mistrust andmisunderstanding arising from the challenges occasioned by intercultural communication in the2
ORGANIZATIONAL MANAGEMENT 3organization. The study will seek to identify strategies which the organization can employ inorder to improve communication at all levels in the organization. Scope of the StudyThis paper will focus on the ways in which the organization can use social mediaplatforms to change the way information is shared between the different levels in theorganization (among the employees) as well as between the organization and its clients. Thepaper will explore ways in which social media can be used to provide clients with betterinterface, convenient channels of accessing information about the organization and its productsand services. Also the paper will review methods that the organization can engage in order toprovide its clientele with avenues of reaching the organization with feedback on what they feelabout the organization’s products and services. Lastly, the study will seek to deconstruct thechallenges that arise from intercultural communication and provide solutions to minimize futuremisunderstandings within the organization in order to ensure that employees of variousnationalities are all brought on board and feel part and parcel of the operations of theorganizationReport OutcomeThe study will seek to conduct an in depth investigation of the identified issues at theorganization. The outcome of the study will become the basis upon which the study shall arriveat recommendations on the changes and adjustments that need to be done by the managerial teamand the departments involved; especially the customer service department and the employeerelations team. 3
ORGANIZATIONAL MANAGEMENT 4Literature ReviewSocial media is becoming a popular tool for crisis communication in most organizationstoday (Cheng et al., 2018). Even large multinationals that were skeptical about the use of thistool are fast changing tact and are adapting to the changing trends. In this new era of millennialwhen scientists and innovators are creating mind-blowing technological solutions, everybusinesses enterprise and organization that is serious about performance must realize that one ofthe most vital assets at their disposal is the knowledge of their employees. This is manifested intheir expertise. In order for an organization to attain the level where they produce superiorproducts and/or services, they must invest in knowledge management (Roblek et al., 2013). In so doing it is vital for the organization to share the expertise of their best employeeswith other employees. The use of social media has turned this into a less strenuous exercise. Thesuccess story of the employees who perform above expectations can be shared with otheremployees just on social media platform like whatsapp or Facebook. (He et al., 2016) submitsthat this is one way of stimulating innovation and motivating other employees to strive for betterperformance too. If an organization is to succeed it has to tap into the potential of knowledgesharing presented by social media platforms. Social media platforms should be used byorganizations to create a knowledge base which can then be shared by all employees. Anyorganization that seeks to gain an edge in providing high quality customer service must embracethe challenge and opportunities presented by social media as well as multichannel engagement. Timely and convenient access to knowledge about the organization’s products andservices plays a major role in improving customer satisfaction. Today, customers want to engagewith the organizations through channels of their choice As a consequence, businesses that get4
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