A Detailed Analysis of Sim’s Hardware

Running head: A DETAILED ANALYSIS OF SIM’S HARDWARE
A DETAILED ANALYSIS OF SIM’S HARDWARE
Name of the Student
Name of the University
Author Note

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A DETAILED ANALYSIS OF SIM’S HARDWARE
Table of Contents
Part A.........................................................................................................................................2
Introduction............................................................................................................................2
Description.............................................................................................................................2
Policies and Procedures..........................................................................................................3
Research Methodology...............................................................................................................4
Data Collection...................................................................................................................4
Data Analysis.....................................................................................................................5
Analysis of Factors affecting the research data......................................................................5
Limitations.............................................................................................................................6
Justification............................................................................................................................6
Part B..........................................................................................................................................6
Research methods, theories, and techniques..........................................................................6
Selected methods and Techniques.........................................................................................7
Justification............................................................................................................................8
Sources of Information...........................................................................................................9
Part C..........................................................................................................................................9
Aims of the Research.............................................................................................................9
Hypothesis............................................................................................................................10
Research strategy and justification.......................................................................................11
Data collection technique.....................................................................................................11
Justification and Findings against previous research strategy.............................................12

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A DETAILED ANALYSIS OF SIM’S HARDWARE
Risks and Threats to the data...............................................................................................13
Implication and Evaluation of the research..........................................................................14
Re-evaluation of data and Research Findings......................................................................15
Discussion regarding research..............................................................................................15
Further Research and Approaches.......................................................................................16
References................................................................................................................................17

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A DETAILED ANALYSIS OF SIM’S HARDWARE
Part A
Introduction
The main aim of the research was to discuss the role of uncertainty that had affected
the business of Sim’s Hardware and to analyse the causes and effects of those uncertainties.
The company had invested a lot of amount in an advertisement during the financial year of
2016-17 intending to gain a positive income. However, the advertisement led to negative
consequences where the net income of the company decreased as compared to the previous
year. Therefore, the study was focused on the different types of uncertainties that a business
organization has to face. It also focused on how Sim’s Hardware coped with the problem.
The hypothetical question that was discussed in the paper was: Will Sim’s Hardware runs
beyond 20 years? Sim’s Hardware will not run beyond 20 years and Is the behavior of
customers related to purchasing from organised as well as unorganised retail stores affected
by personal, social, economic, psychological, cultural, and technological factors? Once the
research was conducted on the above hypothetical questions, the company was able to
understand the needs of their target group and accordingly work on it.
Description
The research was conducted within different cities in Australia, where Sim’s
Hardware has its outlet. The retail shop has many outlets in the country and is one of the
leading business organizations in Australia, with 138 outlets throughout the country and
approximately 10,000 employees providing people with daily needs. Since it is a retail
business selling household types of equipment such as tools, hardware, kitchen and house
appliances so the research mainly focused on the groups that are frequent visitors to the store.
Women had been the primary target to conduct the study as they are loyal customers who
visit the store quite often. The employees of the company were also targeted for the research

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A DETAILED ANALYSIS OF SIM’S HARDWARE
to see whether some loopholes are missed out by the senior managers or not. Therefore, the
study was conducted amongst the customers from different cities who frequently visited the
shop as well as those who attended other retail shops.
Policies and Procedures
All business organisation faces much uncertainty during their stay in the market. The
company might face a sudden change in the environmental and financial system; the
influence of technology and competitors all affect the business policy of the organisations.
The research saw how and what uncertainty had transformed the business of Sim’s Hardware
and what were the policies and procedures that they will follow to deal with the problem. The
plan to resolve the issue of uncertainty that the business faced in the financial year of 2016-17
included everyone such as- people, assets, customers, reputation as well as the environment.
The policy would also work towards minimizing environmental impacts such as using the
resources wisely, ensuring that the suppliers operate both sustainably and ethically, the
company would also work towards controlling and managing risk factors such as a sudden
change in the economy and taking the help of the technology to promote their products in a
meaningful manner. The company needs to understand the risk factors and should be capable
of mitigating it. Regular meetings would be held with the store partners to recognise the
loopholes. Business planning and budgeting would be strictly regulated keeping in mind the
governmental policies. Ethics was to be maintained while implementing the above
procedures. Strong employment relations would be maintained to preserve the reputation of
the company and ensure a healthy environment for both the customers as well as the
employees. A strong CSR relation will be built with the customers. The ethical responsibility
of the company was to offer product supply to customers to differentiate itself from the
competitors. While coping with the economic changes, the company should follow the ethical
rules of not violating the laws and policies of the government. The company also developed a

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A DETAILED ANALYSIS OF SIM’S HARDWARE
code of conduct while ensuring that the products they are selling are conforming with the
rules as well as the regulations, and at the same time, their employees, stores, and agents are
aware of those laws and policies. The code of conduct would also promote honesty, the
disclosure as well as fair distribution of information to the customers.
Research Methodology
Data Collection
The research that was employed is the use of secondary data collection. Secondary
data collection involves the use of existing data. It includes materials that have been
published in journals, newspapers, record books of the company, internet sources, data that is
obtained from already filled in surveys and other written documents (Johnston, 2017). The
research made use of printed and electronic annual reports, journals, and magazines. It also
focused on related research work and the opinion of the researchers regarding their work. The
research also included old and existing trends and will focus on the FDI policy as well as
official reports. Weekly magazine, as well as websites related to the research, had been
included
Secondary data was collected from the pieces of information that were available on the
Internet along with sources such as newspapers, journals and articles (Gray, 2019). The
collected data was both qualitative and quantitative. The paper would include both
descriptive as well as exploratory research to understand the relationship between the
behavior of the purchaser and the socio-economic, cultural, technological as well as
psychological factors that affect the buying behaviour of a customer (Iravani, 2016).
Therefore, the above data collection method had helped in maintaining the policies of the
organization as prior research will be included in the paper, and it further improved the
company to understand the mistake in their advertising technique.