BUSM4366 E-Retail for Fashion Assignment

Added on - 30 Oct 2019

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Running head: BUSM4366 E-RETAIL FOR FASHIONBUSM4366 E-Retail for FashionName of the StudentName of the UniversityAuthors note
BUSM4366 E-RETAIL FOR FASHION1Executive SummaryThe following report contributes to the analysis of the two fashion websites and theirdifferent aspects. The analysis of the tools and criteria’s for the evaluation the website aregiven in the different sections of this report. In addition to that the, recommendations basedon the assessment of the sites are also provided in this report.
BUSM4366 E-RETAIL FOR FASHION2Table of ContentsIntroduction................................................................................................................................3A. Evaluation tool analysis.......................................................................................................3A.1. Website Evaluation Tool Analysis.....................................................................3User task analysis...................................................................................................4Readability.............................................................................................................4Accessibility to the pages of the site......................................................................5Navigability in the website.....................................................................................5Accessibility to the site..........................................................................................5A.2. Evaluation of 2 Fashion Retail Websites...........................................................6Assessment of museluxe.com................................................................................7Assessment of hsystudio.com................................................................................8Recommendations......................................................................................................................9For museluxe.com......................................................................................................9For hsystudio.com....................................................................................................11Conclusion................................................................................................................................12References................................................................................................................................14
BUSM4366 E-RETAIL FOR FASHION3IntroductionIn the present business scenario of business rivalry in the online fashion industry foracquiring new customers and retaining the existing customers has turned into a noteworthybusiness issue in the online fashion industry. With the development of new technologies, theInternet offers new potential outcomes for customer management through the administrationof customer relationships (Díaz, Rusu and Collazos 2017). Therefore, in order to be asuccessful online e-commerce site, a web site to meet some of the following criteria’s such asusability such as the UI design of the web pages on the website, used technology used for theorganization, search engine optimization and the use of relevant content on the pages of thesite.The following report contributes to the evaluation of the two website which arehsystudio.com and museluxe.com. The paper consist of discussion about the websiteevaluation tool and the evaluation of the above mentioned sites using the tools. In addition tothat, the paper also includes recommendations for improving the performance of the sites.A. Evaluation tool analysisFor assessing any website we need to develop some criteria’s that will be used as thebase line for the assessing a website. For this scenario, we have used the following benchmarks,User task analysis on the pages, content readability, navigability between the pages,accessibility, User interaction and experience, error testing on the pages.A.1. Website Evaluation Tool AnalysisIn this sections we will analyse how the above tools can help in the successfulassessment of the given sites.
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