(PDF) JUST WALK OUT TECHNOLOGY
Added on 2021-05-31
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Running head: RESEARCH METHODOLOGY- JUST-WALK OUT TECHNOLOGYRESEARCH METHODOLOGY- JUST-WALK OUT TECHNOLOGYName of student:Name of university:Author note:
1RESEARCH METHODOLOGY- JUST-WALK OUT TECHNOLOGY1.Introduction and overviewJust walkout technology is premised on the advanced level of learningalgorithm and makes use of the sensor fusion techniques that would enable thecustomer to consume products in a much more hassle-free manner (Pyshkin andKorobenin 2017). It is considered as the fastest technology that would minimize thetime required to shop. The highlight of this technology is entering the card at the timeof shopping and this will automatically include all the products that would allow thecustomers to buy the products. The aim of the research is to incorporate newtechnology in the market to reduce the amount of time spent on payment. Although,retail shops have made concerted efforts in through the introduction of M&S, TSCOamongst others to ensure that the time invested during the payment method isreduced, and the customers are contended, however introduction of this technologyhas not incurred the desired results (Lee, Tewolde and Kwon 2014). In that contextthe research becomes important to resolve the problem faced by the teemingcustomers as well as the companies. There has been sporadic situations where thecustomers came to purchase the products and had to waste a substantial amount oftime in the queue (Charniak, Riesbeck, McDermott and Meehan 2014). Therefore,there needs to be the discussion about the Just walk-in technology. The rationalebehind the research is to understand the demand of the market about the paymentsystem, supportive system and the infrastructure for launching the activity. It is foundthat in the retail shop the customers who came to purchase the products and end upspending extended hours in the queue during the time of payment. The researchquestions that will be addressed in this study are the problems regarding the paymentsystem in the retails shop, an understanding of the advantage of using Just walk-intechnology, an understanding of the kind of technology that is used in the system and
2RESEARCH METHODOLOGY- JUST-WALK OUT TECHNOLOGYunderstanding of the stakeholders who will benefit from this technology. As it can beseen that the key questions that the study wants to understand is the problemsregarding the payment system in the retail shop, detailed account regarding thebenefits of the technology, the kind of technology that is useful for the system and thestakeholders who will benefit from the technology and through what processes. Basedon the tone of these questions, it can be stated that adoption of the qualitative researchdesign would be most appropriate for the study. As it has been stated earlier, thefeatures of a qualitative research are to understand the phenomenon through theincorporation of in-depth examination of one person. The thrust of qualitativeresearch is not generalize the finding for the research population but to contextualizethe findings and emphasize on the particularity of the phenomenon.2.Research sampleThere is a fundamental difference between the term sample and population.The term population refers to all the individuals who would be of interest to theresearcher. They are also referred to as the research population. It is difficult to studya particular phenomenon among the entire research population. Therefore, theresearch selects a particular group of people to study the phenomenon. Thispopulation is known as the sample population. The characteristics of the samplepopulation are representative of the research population. The sample population is thesubset of the research population. Since the researcher cannot study the entirepopulation, it is important that the researcher select the sample population that isrepresentative of the research population. In qualitative research, the samplepopulation is known as the selected participants or the research participants(Berger 2015). This is one important discourse among the qualitative researchers. Inthis case, the study is interested in understanding the experiences of the customers
3RESEARCH METHODOLOGY- JUST-WALK OUT TECHNOLOGYwho have availed the Just walk-in technology during the time of billing and payment.The sample population would be the customers, the managers in the retail shop andthe people who are entrusted with the responsibility of billing. In qualitative research,the study is linked to more than one location. In case of qualitative research, theselection of the participants is purposeful (Lewis 2015). The sampling method inqualitative research is purposive sampling which is also known as judgementalsampling. The logic behind the adoption of purposive sampling in research is to selectinformation-rich cases with the aim of eliciting insightful and perspicaciousunderstanding about the phenomenon that is being investigated. This method ofsampling is in juxtaposition to random sampling which is a chief characteristic featureof quantitative data collection. The reason why random sampling is not compatiblewith qualitative research is because this kind of sampling control and regulate theselection bias and allows for generalization from the sample population to theresearch population. However, in case of qualitative research, the intent of theresearcher is to describe the a particular phenomenon in an in-depth manner keepingin mind that each research setting is unique and therefore, the purpose of the researchis not to generalize the findings (Taylor, Bogdan and DeVault 2015). In case ofqualitative research, representativeness is considered secondary and the goal of theresearcher is to provide the information about the behaviour of the people andperspectives in relation to the specific setting. The sampling strategy for this researchwill be theoretical sampling; the participants who will be studied for this research willcontribute to the evolving theory of the application and the benefits of just walk-outtechnology.
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