Case Study Analysis and Evaluation Assignment- Answers
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Added on 2019-11-26
Case Study Analysis and Evaluation Assignment- Answers
Added on 2019-11-26
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Running head: CASE STUDY ANALYSIS & EVALUATIONCase Study Analysis & EvaluationUniversity NameStudent NameAuthors’ Note
2CASE STUDY ANALYSIS & EVALUATIONTable of ContentsSolution to Question 1:...............................................................................................................2Solution to Question 2:...............................................................................................................5References..................................................................................................................................9
3CASE STUDY ANALYSIS & EVALUATIONSolution to Question 1: The concept of supermarkets as well as multipurpose stores has been in history sincelong. There are several benefits of shopping at the supermarkets as they give easy benefits forthe customers. The one-stop centres for all sorts of items are extremely beneficial as theyreduce the time of moving from one shop to another in search of items of requirement.However, the advent of such concepts has drawbacks as well apart from having manypositive sides as well. The drawbacks need to be overcome as fast as possible because, thenegatives should not deter the customers from shopping at these retail chains. In case thecustomers find fault with the systems and stop coming to the supermarkets, the total customercount will fall and the sales of the retail chains will suffer. In order to ensure that this doesnot occur, the problems arising in the supermarkets should be solved with immediate effect.Among the problems faced by customers at supermarkets, the most important andsignificant issue is that of the long queues and the huge amount of waiting time that thecustomers have to bear with. The issue regarding the long queues is problematic because,huge amount of time is consumed at the cash counters, the problems faced by the customersin a rush or a hurry or on their way to work is huge. This poses a serious problem to the entiresituation of the queuing up at the counters and waiting for their respective turns.In order to solve this issue, the Oz Supermarket has been employed. It is basically aretail chain that has been employed to help in the reduction of queues at the supermarketchains. In order to achieve the said goal, the chain has developed certain policies which canassist in the process of the queue reduction. Only household goods, stationary and non-perishable nature of goods are stocked by the retail chain. The concept of PayWareTechnology has been adopted which does not accept cash payments of any form. The trolleyshave special readers installed in them which assists in the automatic queuing of a selected
4CASE STUDY ANALYSIS & EVALUATIONitem for the purpose of payment. In case a customer changes his or her mind, and keeps backany item it is also adjusted and the amount deducted from the total payment amount. Aftercompletion of the shopping procedure, the shopper is free to leave the store without goingthrough the tedious process of waiting at the cash counters in the form of a long queue(Leong et al., 2013).In cases where the customers do not have a PayWare card, they can easily deposit acertain amount temporarily in the form of cash and in exchange for that they would beprovided with the store-issued temporary PayWare card thereby allowing them to shop, andcan also exit the store just like the other card owners (Teo et al., 2015). The balance is eitherreturned in cash or adjusted for future purchases. In cases where the amount deposited isinsufficient, an alarm will ring, informing the customers about the problem encountered. Theextra amounts incurred in tagging every item possessing an RFID chip are adjusted in theinterests of the customers in major rush (Liu, Kauffman & Ma, 2015).Adjustments for parking are also done, with increased prices during the peakshopping hours and reduced costs when the rush is relatively less. This is basically thebusiness operation which is adopted by the retail chain in order to tackle the queuing problem(Chothia et al., 2015).Recommendations:The concept of Paywave technology has several benefits including the ease of usingthe credit card to purchase products without even keying in a pin or without involvement ofsigning of receipt. There is also protection against the fraudulent activities, very low chanceof being hacked. It is also cost as well as time efficient. The concept of typing errors is notthere and no access to information is given to the retailers as well. Most importantly it doesnot lead to any sort of queuing up or long lines in front of the payment counters.
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