Communication Issues in PAK'nSAVE Supermarket: A Qualitative Analysis

0
Running Head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION

BUSINESS COMMUNICATION 1
Executive summary
Business communication issues are a common problem in the supermarkets especially when
there are employees from various backgrounds. The communication problems inside a firm
may result in decreasing the productivity of the firm. This research is based on finding the
barriers that lead to communication issues within a firm. The research takes the help of
qualitative analysis and is beneficial to provide various strategies that may help the
PAK’nSAVE supermarket.

BUSINESS COMMUNICATION 2
Table of contents
Background................................................................................................................................3
Introduction................................................................................................................................3
Difficulties faced while conducting the research.......................................................................3
Scope of the research..................................................................................................................4
Methodology..............................................................................................................................4
Findings and results....................................................................................................................5
Recommendations and conclusions...........................................................................................8
Letter of transmittal....................................................................................................................7
Reference list..............................................................................................................................9

BUSINESS COMMUNICATION 3
Introduction
Effective communication is indispensable in the workplace because this is what helps to
increase the productivity of the firm. Many companies face numerous challenges in the
workplace because of the communication gap among the employees. Although there are
many strategies developed by the companies to promote effective communication in the
workplace yet there are communication breakdowns and disconnects. This study highlights
the communication issue and its drawbacks in one of the most popular supermarkets of New
Zealand named PAK’nSAVE. PAK’n SAVE is one of the famous supermarkets of New
Zealand that provided food in the lowest prices. This research was mainly conducted because
of the different communication issues like language barriers, failure to listen to the various
orders and advice, authority and hierarchy problems and gender biases.
Background
The organization taken for the report is the PAK’n SAVE supermarket that is a food
warehouse that was established in the year 1985 (paknsave.co.nz, 2019). The company is one
of the largest retailers of New Zealand and has two cooperative companies with one existing
in the North Island and the other in the South Island. In PAK’n SAVE the employees play a
vital role in contributing to the success of the organization. I worked in the PAK’nSAVE as a
Department manager and I have been maintaining the day-to-day tasks in the organization.
The job role that was I was assigned to, needed proper communication skills that would help
in increasing customer interaction and will help in the better understanding of the sales trends
and the needs and likes of the customers. The Department manager of the PAK’n SAVE was
required to identify the problems that arose in the organization and was responsible to
manage those problems. As a Department manager, I often felt that there was a certain
communication gap within the organization that resulted in problems and chaos within the
organization. There were several employees in the organization that came from different
backgrounds and some were not able to properly express. There were language barriers that
also resulted in the creation of gaps within the organization (paknsave.co.nz, 2019).
Difficulties faced while conducting the research
The difficulties I faced while conducting the research were the lack of time for conducting
the research, there were also certain behavioural issues in the company and there were also