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Marketing Issue of Nokia | Assignment

   

Added on  2019-09-30

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ASSIGNMENT
Marketing Issue of Nokia | Assignment_1
1Marketing Issue of a CompanyThere was a time when Nokia the mobile company was the leader in the marketing industry. Till 2005, Nokia was ruling the industry. But the downfall of the company started when the competitors like Samsung and Apple took over to the marketing industry. The marketing issue ofNokia was it failed in attracting customers in order to sell the products. Whereas, the other companies were promoting their products to a large extent and were attracting more customers (Silver et al., 2013).Therefore, the marketing issue of Nokia was the bad marketing and advertising strategy in order to attract more customers. The old models of the software were used by the company. This resulted in huge losses and the company was facing difficulties in recovering the cost. The strategies of the company were not promising enough. And the company started losing its customers, and people were switching to other companies like Apple, Samsung, etc. FindingsThe findings for the above-given marketing issues of Nokia are ("Why Nokia's Marketing Strategy Failed," 2012):-The company didn't know their value proposition and this resulted into a bad marketing strategy for promoting the products in order to attract more customers. Value proposition helps the customer to identify the difference between the products of the company. The company was lacking in consistency as they didn’t know what message is to be given to the customers. If the company itself is not clear with the message then how the customers will get the clear message and buy the product.
Marketing Issue of Nokia | Assignment_2

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