Nokia's Marketing Failure: Insights and Recommendations
VerifiedAdded on 2019/09/22
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The assignment content discusses the marketing issues faced by Nokia, a mobile company that was once a leader in the industry. The company's failure to attract customers and promote its products led to a decline in sales and market share. The article highlights several key findings, including Nokia's lack of understanding of its value proposition, inconsistency in its messaging, and failure to support middle-level managers. It also suggests that the company could have improved its marketing strategy by focusing on rural areas, utilizing its research and development department, and receiving top management support.
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