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MGT502- Business Communication

   

Added on  2020-04-15

10 Pages2077 Words42 Views
Business DevelopmentProfessional DevelopmentData Science and Big Data
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Running head: BUSINESS COMMUNICATIONBusiness CommunicationName of the Student:Name of the University:Author Note:
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1BUSINESS COMMUNICATIONTable of ContentsIntroduction......................................................................................................................................2Background......................................................................................................................................2Research Aim...................................................................................................................................3Research Objectives.........................................................................................................................3Research Questions..........................................................................................................................3Literature Review............................................................................................................................4Communication Strategy.................................................................................................................4Methodology....................................................................................................................................5Research Design..............................................................................................................................6Data collection and data analysis.....................................................................................................6Ethical consideration.......................................................................................................................6References........................................................................................................................................7
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2BUSINESS COMMUNICATIONIntroductionBusiness communication plays the vital role in current world of advancements. Each ofthe business companies put the best effort to establish the effective communication to interactwith the target customers (Beltran & Bertin, 2015). The study would highlight the effectivecommunication strategy for improvising the business process in a significant way. With thespecial reference of Qantas airways, the study would discuss the suitable communication strategythat the company should utilize for the future prospects. The development of Enterprise SocialNetwork (ESN) and digital communication would be discussed in this study to improve thebusiness process. BackgroundBusiness communication is one of the most effective strategies for strengthening thecompetitive position of the business. The internal and external communication process isessential for ensuring the flow of information among the stakeholders (Godlovitch et al., 2013).The study specifies about the Enterprise Social Network, which determines the establishment ofthe communication process among the target audience (Sadia et al., 2016). It is notable that thecurrent world is widely driven by the digital media. The use of the digital strategy creates thelinks between the organization and the co-workers. On the other hand, the external stakeholderscan utilize such communication method to derive the information as per their convenience(Amran et al., 2015). The report would thus reflect on the effective communication strategy thathas the significant contribution in developing the organizational positioning in a competitiveworld.
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