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Report on Business Valuation and Analysis : Qantas Airline - B01ITMK208

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Kent Institute Australia

   

International Marketing (B01ITMK208)

   

Added on  2020-03-01

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B01ITMK208 - The Qantas airline limited is a global company. The head office of the company is in the Australia. The key services of the company are its safety services, engineering services, proper maintenance, customer services and operational reliability. The case study of Qantas and thee annual report and website of the company depict that the various business opportunities are there in front of the company which is helping the company to manage the competitive aspect in the market and industry. 

Report on Business Valuation and Analysis : Qantas Airline - B01ITMK208

   

Kent Institute Australia

   

International Marketing (B01ITMK208)

   Added on 2020-03-01

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RUNNING HEAD: Business valuation and analysis1Business Valuation and Analysis
Report on Business Valuation and Analysis : Qantas Airline - B01ITMK208_1
Business valuation and analysis2ContentsIntroduction:.....................................................................................................................3Qantas Porter’s Five Forces..............................................................................................3Qantas SWOT Analysis....................................................................................................6Qantas Corporate Strategy................................................................................................7Accounting Policies..........................................................................................................7Qantas Financial Performance and Position (2013).........................................................8Qantas Financial Performance and Position (2016).........................................................8References.......................................................................................................................10
Report on Business Valuation and Analysis : Qantas Airline - B01ITMK208_2
Business valuation and analysis3Introduction:The Qantas airline limited is a global company. The head office of the company is in the Australia. The mission statement of the Qantas airline expresses the motive of the company that it wants to become the best airline company worldwide. This company started functioning in 1920 at Queensland. And currently, this company is recognized as the largest Australian airline firm. The key services of the company are its safety services, engineering services, proper maintenance, customer services and operational reliability. Above services are helping the company to achieve its mission. The main business functioning of the company contains the airline services internationally to the international clients (CAPA, 2015). This company has launched two brands in the market to manage this process which are Qantas and Jetstar. Apart from it, Qantas also manages various subsidiary businesses in other industries such as catering business, Flyer Frequent Flyer,Qantas Freight Enterprise and Qantas. This company has enjoyed the market in international market, home market and the local market. The case study of Qantas and thee annual report and website of the company depict that the various business opportunities are there in front of the company which is helping the company to manage the competitive aspect in the market and industry. This company has enjoyed the market in international market, home market and the local market. Through, it has been found that various up and downs had faced by firm in last few years. Still, the company has managed the operations and currently the company is in the top in airline industry (Whitley, 2017). Though, it could be said that competitive advantage of the companyassists the company to manage the performance of the business. In this paper, various techniques and evaluation methods have been analyzed to find the performance of the company. Qantas Porter’s Five ForcesMichael porter has expressed that a company’s competitive advantages could be evaluated by an analyst through the 5 forces model. This model has been invented by the Michael Porter which depict about the competition among the already existed players,
Report on Business Valuation and Analysis : Qantas Airline - B01ITMK208_3
Business valuation and analysis4bargaining powers of buyers, bargaining power of suppliers, threats from competitors and thesubstitutes availability. In this case study, these models would be applied over the Qantas Airline Group to examine the competitive advantage.Competition among the already existed players Every organization accesses the functions of the company in a competitiveenvironment. Similarly, the company, Qantas Airline business is also performing its functionsinto the competitive market. The main competitor of the company is Virgin Blue Airwaysand Tiger. Globally, this firm has faced huge competition from many companies such asBritish Airways (Coughlin et. Al. 2002). The already existed players in the market has madeit easy to analyze the competition through analyzing the profits, market growth andcompetition cost. Though, airline industry has huge market to cover and thus variousopportunities are there for the Qantas to grab the market and interact with new market and thenew customers to achieve the mission of the company. Bargaining Power of BuyersBargaining power in an industry depends over the buyer of the industry. In aviationindustry, the power of buyers is quite high as the aviation industry is competitive and thusvarious options are available in front of the buyers. Mainly, the barraging power of vacationindustry’s buyer has been enhanced due to the cost strategy adopted by the Qantas and othercompetitive companies. Competition companies of Qantas are using the lowest cost strategyto grab the market and thus the buyers have opted the flight which offers the lowest fare.Thus the Bargaining power of customers is high and company must make the changes intothe cost strategy to manage the market share (Datamonitor, 2009). Bargaining Power of SuppliersBargaining power in an industry depends over the supplier of the industry. In aviationindustry, the power of suppliers is quite high as the part of airplanes and air busses are quitecostly and there are few suppliers in the market who offers the raw product of the aviationproducts. And thus various options are available in front of the suppliers. Mainly, thebarraging power of aviation industry’s supplier has been enhanced due to the few suppliersand high firms (Elmuti and Kathawala, 2001). Competition companies of Qantas are alsobuying the products from the market for their product. Thus the Bargaining power of supplier
Report on Business Valuation and Analysis : Qantas Airline - B01ITMK208_4

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