Social Media's Impact on Business Communication
Added on 2020-05-28
6 Pages1364 Words120 Views
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Running head: Business communication Business Communication
1Social Media is a Positive Influence on Internal and External Business Communication Businesses are shifting to digital platforms and also the media helps the customers to collaborate and interact with the organizations. As the companies are increasing and expanding the activities it is evaluated that social media plays a significant role in the operations of the organization. Social media is changing the way in which the organizations communicate. Yes, social media is a positive influence on internal and external business communication. In this paper, the discussion will be made on the social media that gives direct impact on the external and internal business communication (Wilson, 2014). Social media impact on the external business communicationIt is seen that the social media helps the organization to promote its products and servicesin the market. Through proper promotional techniques the organization communicates effectively with the consumers. External communication is a communicative effort specifically for individuals and public who are interested in the organization. External communication gives emphasis on spreading news and information to customers, public. The examples of external communication are press releases, direct mailing, and newsletter. Social media is a platform that helps the consumers to gain knowledge about the products and services offered by the consumers. Through social media, the organization tries to communicate with the customers in a proper manner. It is evaluated that through social media the company enhances the overall sales of the products and services. The positive impact that is given by the social media on external business communication is the enhancement in the overall sales of the organization. Like Amazon promote and interact with the customers by giving advertisements on Facebook or on websites. Advertisements that are given by the company are in such a manner that induces customers to buy the products and services offered by the company (Guffey and Loewy, 2012).The negative impact is also seen by taking into consideration media. It is seen that many times customers also give negative feedback that impact on the buying behavior of the customers. Like for example on the page of Amazon, the customer gives negative feedback and
2if other customer sees it then it can change the mindset to purchase the product (Narasimhan, Bajaj, Kiraly and Bezos, 2016).So, it is seen that social media gives a positive impact on the external business communication as compared to negative impact. The negative impact is less than the positive impact. So, social media helps to communicate effectively with the customers and also it helps toincrease sales (Kaul, 2014).Social media impact on the internal business communicationSocial media gives a positive impact on the internal business communication, as it helps to increase the culture of the organization. Through social media, the employees can know about the special occasions like birthdays and anniversaries. So it helps to increase the culture of the business. By social media, teamwork is also enhanced in an effective manner. The employees can communicate properly by taking into consideration the social media. Social media gives negative impact on the internal business communication, as employees will spend more time using social websites and the focus will also be reduced from the work assigned to them. So, it is seen that social media helps to increase the teamwork and culture of the organization. The negative impact is less than the positive impact. So, social media is useful for the organization to conduct the activities (Cardon and Marshall, 2015).Social media increases growth Yes, it is evaluated that social media helps the organization to increase the overall sales and profitability. The organization gives an effective advertisement that induces customers to purchase the products and services. The customers also gain knowledge by reviewing the advertisements given by the company. For example, Maggi introduces many flavors and the company promotes it by giving advertisements. The growth can also be reduced if the company is not able to attain goodwill in the market. Goodwill is essential to conduct the activities of the organization. So, social media increases the overall sales and profitability of the company.
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