The Impact of Social Media on Contemporary Business Communication

Running Head: Inter personal and E communication

1 | P a g e I n t e r p e r s o n a l a n d E c o m m u n i c a t i o n
The impact of social media on contemporary business communication
Social media is changing the world of business communication by drastically use of
modern technologies. For any organisation to work smoothly communication with customers
is the key concern. The aspects of communication have changed from last 20 years this is due
to change in technology. In the 21st century communication is done via internet which has
increased the profit margins as well as online traffic. In the old traditional method people
were not aware about how to access to online payments or how to communicate using
technologies. In this today’s era were communication has become so easy, as everyone relies
on communicating through social media.
Modern innovation has changed the business world from last few years like use of
social media, internet, faster delivery, online payments and many ways to get more audience
to the business (Argosy university, 2018). In 19’s where communication use to be through
TV, magazines, phone calls or press source. Feedback for any service or product was a
difficult job as only few options were available to communicate. In 20’s communication has
become socialized and flexible. This is made possible by internet as it has empowered small
groups by giving them social platform to expand their business. Communication has become
easy and can be done in back and forth way within seconds. Better communications with
customers helps in expanding the business. Easier communication facilities provide the way
to customers to get connected 24/7 and give instant feedbacks. Social media has increased the
business networks by bringing people together in the business world. The entire production
process of a business is managed electronically which helps a business to work efficiently.
Considering a case, a company have started an online business of selling various products all
over the world (Uldam, 2016). For example, Amazon that gives a quick glance of all the
products available to everyone. Amazon has expanded due to the use of social media as it
allows user to access the products from any corner of the world. Additionally, it has provided
a user friendly environment where user can ask for any queries or give a feedback regarding a
product. The communication between the customer and company is so smooth that it
provides customer satisfaction (Belgium, 2018). Amazon can use the feedback provided by
the customers in a better way to resolve the issue. Apart from that Amazon has expanded due
to social media, as the owner can promote their product and services by advertisement of
social media platforms. Additionally, the search engine organisation has helped in improving
the profit margin of the business.

2 | P a g e I n t e r p e r s o n a l a n d E c o m m u n i c a t i o n
Business communication is important for every organisation as it helps in designing
effective campaigns; improve inter-personal relationship among the staff. Effective business
communication helps in focusing on the external market and knowing about the desired
result. According to the research it can be stated that business communication can be
effective if it is a two way cycle. In case of amazon communication can be in both ways
admin can message regarding any issue and customers can provide their feedback.
Communication in a business can be done through email, text message, voice calls or auto
responders. Business communication is basically used to promote the product and services to
end users. The communication in a business can happen between businesses. For example a
retail company i.e. Amazon is a merchant to look at the payment method or sells department,
this type of communication is business to business communication and helps in strengthen
the bottom line (Crowley and Heyer, 2015). Effective communication helps in development
of an organisation as it helps the employees to know how to improve the performance of an
organisation. Communication helps in making decisions by identifying alternative course of
actions. Communication helps in socializing the business by managing the plan in a proper
way. It helps in communicating with the employees in remote areas, as multinational
companies have offices in various counties, so to communicate with them social media is
used (Lacoste, 2016). Social media provides a clear and open communication between the
employees which builds the trust among employees. The positive work environment helps in
reducing the uncertainty. Plus social media helps the employees to collaborate effectively and
work with more productivity. Social media has provided the ease to communicate easily and
prevent the problems. It also keeps the information updated so that the information is
accessed from anywhere round the globe. Communication not only means verbal
communication, social media is a platform through which communication can be done with
any kind of people (Hassan, Nadzim and Shiratuddin, 2015). Advertisement is one of the
ways to communicate using social media, as they depict the entire story in a creative way to
get more customers. Similarly, if the supervision of the company is in different country and
he need to be contacted for some work; social media is the channel that has made this
communication possible. It is very important to have effective communication in an
organisation as it promotes motivation among employees by informing them about their tasks
and the improvement that need to be done (Eslit, 2018). It also enhances the decision making
power and analysing alternative course of action. In any business effective communication
can help in alternating the individual attitude towards work. Additionally, it helps in