Impact of social media - Assignment Sample
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Added on 2021-06-14
Impact of social media - Assignment Sample
Added on 2021-06-14
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Running Head: The impact of social mediaInterpersonal and e-communication
The impact of social media 1The impact of social media on contemporary business communicationSocial media have provided many ways to communicate by using advanced technologies. Communication is the key component for any organisation to work smoothly. The medium of communication has changed from last few years due to innovation of advanced technology. Technology has made communication easy; in 21st century everyone relies on online payment and social media to communicate their message.Business communication has also changed from last few years due to innovation of internet and social media which provides faster services and provides ways to get more customers to the business. In 19th century people use to transfer their messages through magazines, phone or conferences. These methods have poor feedback facility, so to provide flexible and reliable was to communicate social media platform can be used. Social media has made business communication easy and it can be done instantly in back and forth manner. Improved communication in business helps in expanding the network and brining many customers together (Perloff, 2014). Apart from that in business the overall production process is done electronically that helps in efficient functioning. For example an individual started online business for selling products across the globe, for more pre-sized way considering the case of Amazon that has expanded all over the world due to social media. It has offered a user friendly environment where users can easily give feedback and have smooth communication which leads to customer satisfaction. The feedback is beneficial for the business as they can understand the query and resolve it to provide better customer satisfaction. Social media has helped in increasing the profit margin as it promotes the product and services.Business communication is essential for every organisation as it improves the inter-personal relation between the employees. It helps in analysing market scenario and understanding the market demand. Social media has provided a way to have two way communication were owner can promote their products and services and customers can raise a query. Social media has definitely impacted business communication as it is used as a platform to promote services to end users. Business communication is also used to communicate with another business as it strengthens the relation. On the other hand it enhances the overall growth of an organisation by identifying the actions that need to be undertaken to make appropriate decisions. Social media helps in socializing the business and helps in connecting with the employees situated in remote areas (Belgium,2018). Business
The impact of social media 2communication need to be clear to build trust among employees which can be done using social media is a medium. While communicating in an efficient manner improves productivity and avoids the chance of conflicts. It has impacted the business as it allow the information to be accessed from any corner of the globe and apart from providing the facility to have verbal communication, social media can use advertisement as a medium to depict their story (Eslit,2018). For example manager of the company is in some other country and some urgent decision need to be made for that case social media is beneficial as it motivate the employees to take risk and feel free to communicate anytime (Gerbaudo and Treré, 2015).Commination in a business is important to manage internal policies of an organisation.The changes due to social media have impacted the business in a positive and negative manner. Nowadays employees in an organisation can communicate within seconds rather than waiting for revert. Social media act like a channel to reach larger customers and get more audience to the business (Poell, 2014). Social media with the combination of advances technology has filled the communication gap in the business. Business sale have increased exponentially from last few years due to social media as various campaigns are organised to track the performance of employees. Social media helps in providing clear visualization of the entire scenario (Benson, Morgan and Filippaios, 2014). Few years back visualization of business was limited to sharing the brand information among audience now ithave provided a way to make rapid decisions. Social media has provided better customer experience as businesses remain active whole day long. Customers can ask for a query and get revert immediately.Social media has impacted the communication in businesses as it makes valuable asset visible to the world and captures loyal customers by interacting with them. Social mediahas made the recruitment process easy as mangers can easily search for talented employees by communicating with the one looking for better opportunities. It provides opportunities to employees who are looking for job by advertising about vacancies (Braojos-Gomez, Benitez-Amado and Llorens-Montes, 2015). Social media has impacted the communication in negative way also as the information is not secure and can be used critically by unauthorized user. The issue associated with social media is that there are chances of leakage of confidentiality of data packets (Ngai, et. al, 2015). Social media can even destroy credibility of business if there is less number of views. Social media can also be misused by performing cybercrimes and spreading rumours. Some people also use it as a platform for blackmailing which it turn increases the chances of attack.
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