1. Conclusion. The paper helps in evaluating the market

1
Conclusion
The paper helps in evaluating the marketing report objective, which is developed based on the
business partners and as per the identified marketing issue. The paper has been divided into four
parts as phase 1, phase 2, phase 3, and phase 4, along with the evaluation of the blue ocean
strategy. Phase 1 consists of the analysis part, which critically evaluates the basic demand
situations that are based on the consumption pattern of the people. The market segmentation is
done based on a few crucial factors such as geographic location, demographics of the people, and
the buyer's behavior within the targeted market areas (MacCarthy et al., 2016). The paper
reflects the fact that the analysis of the buyer’s behavior is of great importance as it helps in
determining the needs and desires of the consumers which can be used by the firm to enhance its
business work processes. Phase 2 helps in evaluating the nature of the industry marketing as
well as the competitive positioning strategies. It is imperative to develop the best strategies by
analyzing the strategies adopted by the competitors so that the competitive advantage can be
achieved. The third phase reflects the analysis of the supply conditions along with the
intermediaries, environment as well as observers. The use of Porter's value chain helps in
understanding the different aspects of value creation that can be effectively utilized by the
concerned firm (Venter, Wright and Dibb, 2015).
Moreover, the paper reflects the number of intermediaries for GP within the B2B market
segments. The fourth phase includes the evaluation of the market conditions of Australia to
execute the concerned business processes. The paper also evaluates the analysis and use of the
blue ocean strategy, including the SWOT and the PESTEL analysis, which are considered
helpful for analyzing the market and environmental situations.