ARACY: Well-being & Marketing Strategies

The assignment examines the non-profit organization ARACY and its role in improving the well-being of children and young people. It delves into both macro and micro environmental factors influencing the organization's performance. Further, the report analyzes marketing initiatives employed by ARACY to enhance market share and brand image.

Environmental Analysis

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Company description.......................................................................................................................3
Market situation...............................................................................................................................4
Macro analysis using PESTLE ..............................................................................................4
Micro analysis .......................................................................................................................6
SWOT analysis.......................................................................................................................7
Marketing Initiative ........................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
The present report is about the Environmental analysis which is a strategic tool and
process of identifying all the internal and external factors which affect the business organisation
and its performance.
ARACY is the Australian Research Alliance for children and youth which Woking on
improving the well-being of the children and youth people of America by collaborating
transforming the evidences into policies and practices. The company encourage collaboration,
courage,inclusion, integrity and quality in their organizational services(slam and Mamun, 2017)
). The environment analysis help organisation in ascertaining the threat and opportunity which
might present in the market.
The present study is based on the problems faced by the children and youth and solution
of their problems by the company through various analysis. they may be micro analysis which
includes the brief understanding and behaviour of consumes, competitors. Collaborators
etc. .SWOT analysis which depicts the strength, weakness, opportunity ad threats faced by the
company, marketing initiative, and pestle analysis which will be a description of environmental,
social, technological, political and legal factors which directly or indirectly may affect the
business organisation. furthermore, it also describes the situational analysis that in different
situations and with different factors how their service get affected and how they are benefiting
the youth and children population of the America. these all analysis will help in articulating the
impact of external forces on the organisation and its performance.
Company description
ARACY is the Australian Research Alliance for children and youth which promote and
collaborate the evidences into policies and practices which helps in improving the well-being of
children and young people. They work into practical and preventive action by collaborating with
the policymakers, researchers and practitioners. They belongs to the community development
sector which focuses on providing help, prevention and well-being to the children and youth.
they help members in achieving their goals by sharing the evidences into practices and policies.
The purpose of the company's to undertake evaluation and the research and progress
projects a acrossing different range of issues which relates to the well being of the Australian
youth and children((Aithal, 2016) ). They undertake many different activities which includes

analysis , planning, collecting the data from different sources which includes experts and focus
groups which ultimately helps them in implementing their aim and focus of providing quality
service related to the prevention and well being of the people. they holding great values which
m,any includes collaborations with others to build capacity and to achieve actionable goals and
results.
They have courageous personality that is bravery and they tries to challenge themselves
and the status quo. they have the attribute of inclusion and integrity which focus son the diversity
of people and their opinions. ARACY listens to the children and the young people and their
problems to improve their lives. Organisation also trust and respect their staff and are
trustworthy so that smooth and efficient working of the organisation can be carried .they offer
the best quality in a relevant, appropriate and timely basis((Khan, Hossain and Rabbi, 2018) ).
The company is completely focused on the excellence in all the aspects of their work. These are
the capabilities of the company which give them a unique and effective competitive advantage.
There are some of the weakness of the companies also in which they are lacking behind and
working on them to improve themselves in those weaknesses.. the weakness of the company can
be concluded as there branding could be better and impressive, there products and services are
not differentiated enough and the recent scandal from the product failure. The company needs to
overcome those challenges in order to capture larger share of the market in compete community
development sector and industry.
Market situation
The company;s market situation can be evaluated and identified by be using two different
analysis that is Micro analysis using SWOT and Macro analysis though PESTLE:
Macro analysis using PESTLE
Political factors- political factors play very crucial role in the market place which
directly affects the company and organisation in all way. As any rules, policies, political
stability/instability, by and of the government are need to follow by the ARACY so that their
activities can run in effective and legal pathway((Barik and Kumar, 2018) ). To accomplish the
task of providing the effective well-being services to the children and young people they need to
follow the rules and guideline provided by the government so that they can avoid repeatedly
disruptions of government in their operations of activities. It also is about that how and what

degree of government intervention in the economy and the company .some of the political
factors which directly affect the company are corruption, labour law, tax policies, environmental
law, trade restrictions, foreign trade policy, health regulations, infrastructure etc. can be a prat of
the political factors which are imposed on companies and mandatory to follow in the way.
Economic factors
Economic factors are some of the economic factors which are required to be considered
by the company. the economic factors include economic growth, disposable income of the
consumers, unemployment rates, inflation rates, foreign exchange rates((Chuchrová, Vilamová
and Kozel, 2015) ). These economic factors have direct and long term impact on the company. as
these rates affects the purchasing power of the consumers as these can possibly change the
demand and supply in the economy. this also emphasis on the way the companies prices their
products and services. ARACY affected by some of the economic factors which lays emphasis
on economic growth which are need to consider by the company to achieve their overall
objectives and goals.
Social factors: This factor creates impact upon business such that ARACY's main
purpose is to improve the well being of children and young people by collaboratively
transforming the evidence into policy and practices. But the sudden change in the people's
opinions creates negative impact upon the customers((Durdyev, Omarov and Ismail, 2016)). It
has been further analyzed that health consciousness and career attitude also creates negative
impact upon the business. While on the other side, it has been critically evaluated that ARACY's
should analyze the need of their customers and then provide the best services as per the need of
their customers. Then this will provides positive impact upon the customers.
Technological factors: It is one of the most important factor that affect the external
environment of the company in both positive as well as negative way. Such that as the company
main aim is to improve the well being of children and this can be possible by adopting new and
advance technology into the working area so that it will help to reduce cost and saves time,
which creates positive impact upon the business. However, it has been critically evaluated that
using advance technologies into working area also creates negative impact such that there may
be chances of losing personal data will be increases and it affect the goodwill of the firm.
Legal factors: this factor includes all the laws of UK which a company should be
adhering in order to run a business smoothly. Such that the firm should comply with Health and

Safety law, provide Equal Opportunities to all employees, consumer rights and laws so that it
will creates positive impact upon the firm((Vintilă and et.al., 2017) ). On the other side, not
comply with such laws creates hindrance in the path of success and this leads to creates negative
impact upon business goodwill. For instance, if ARACY's wants to expand their business at
global level then the firm needs to adhering with all laws so that it can leads towards success and
if not, then it will not achieve its target.
Environmental Factors: this factor also affect the business and this factor include
ecological and environmental aspect such as weather, climate and environmental offset.
Therefore, it is essential for the quoted firm to follow sustainability act in order to prevent the
environment of the country so that it will provide positive impact upon firm as well. On the other
side, opting best environmental practices also helps to leads a business towards success and
removing negative impact as well.
Market growth- the ARACY's market growth is increasing since some years as they are
completely focuses on responding to the problem of youth people and children of Australia by
being more flexible they consider their mental stress as challenge to solve them in all way. They
also uses the customers idea for helping the people in need. they stay relevant to the innovating
ideas for solving the issues and challenges of the Australian youth and children((Khan, Alam and
Alam, 2015) ). ARACY snapping up the competitors that is they completely focusing on the
policies and strategies of their competitors so that they generate innovative ideas and strategies to
solve the public issues.
Micro analysis
Micro analysis can also be done by evaluating and identifying the behavior of :
Competitors- ARACY having tough competitors which may includes CARE Australia,
Australian Medical Association(AMA), Australia healthcare and hospital Association(AH HA).
ARACY needs to make unique and innovative service qualities so that they can win over its
competitors.
consumers/ customers- the customers of the company are the youth people and children ranging
their age between -10-14 years suffering from the mental distress from cyber cause((Mishra and
et.al., 2018)). also these children and youth are highly caused With the mental stress which may
harm their health .ARACY taking initiatives and planning and implementing the actions which

helps them in solving with these issues and make them out from these ,mental challenge they
suffer to improve their life and health.
Collaborators- ARACY proposing 4 different communities for children and youth to provide
them collaborative service delivery models. They are :-
 collaborative resource broker
 collaborative strategic cooperative
 collaborative learning community
 a collaborative team.
Which helps them in transforming the evidences into policies and practices and in achievement
of their objectives and goal.
SWOT analysis
STRENGTH
 ARACY's captured higher market
share
 they are focusing and contributing
towards achieving the economies of
scale.
 Company is offering higher quality
services which have great impact on
improving the situations of the people
in need.
 The company holding a leadership and
management skills which helps them
in smooth and efficient flow of their
operations of the activities and services
they performed((Barik and Kumar,
2018) ).
 Good and adequate financial resources
which helps them in research and
development for generating innovative
ideas to solve the issue.
WEAKNESSES
 weak and low collaborations with
regional and local level administrators.
 lack of time to build relationships and
market variations.
 limited capacity to act
 missing key constituencies.

OPPORTUNITIES
 they can avail the opportunity of
adopting the technological change
by ,motivating the people using
technologies which help them in
coming out their problems and issues.
 New demand market growth
 government spending programmes also
help them to reach wider population.
THREATS
 existence of many competitors as they
are also focusing on solving the issue as
mental distress is the major issue of
youth nowadays((Aithal, 2016) ),
 low income of youth who arr not able
to afford these groups and organisation
for help
 deficiency in administrative capacity.
Marketing Initiative
Different opportunities are available top ARACY which helps them in their market expansion
and future growth and development. One of opportunity they can avail is increasing their
demand by expanding its market share and market growth which helps to improve the
performance of the company. The company is focusing on expanding the total market demand
which is marketing initiative strategy foe the economy.((Barik and Kumar, 2018) ) the company
can expand the demand by adopting different strategies that can be Geographical expansion
strategy which focuses on selling the existing products and services in new market share so that
they can able to gain higher market share and this can be done by availing various
offers,keeping the initial prices low and many more offerings thorough which customers can
attract to the company and make advantage from them for solving their issues. company can hire
the loyalty programmes through which they can attract and retain the customers to continually
solve the issues and challenges faced by the youth through the help of the company((Chuchrová,
Vilamová and Kozel, 2015) ).
CONCLUSION
From the above report it can be concluded that ARACY is the company which helps in
improving the well being of the children and youth people. The external and micro factors are

also explained to reflect impact of macro and micro factors on the organization and its
performances. furthermore. Report also conclude about the marketing initiative strategies which
help them to increase their market share of the company and creating brand image.

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