Integrated Marketing Communication (PDF)
9 Pages2092 Words108 Views
Added on 2021-05-31
Integrated Marketing Communication (PDF)
Added on 2021-05-31
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1Integrated marketing CommunicationsNameCourseDate
2Brief of the productDaikin Air conditioning Pte ltd is a Japanese air conditioning company that applies cutting-edge technologies to promote man’s inner space. Its products are of high quality and designed to meet customer expectations, and to save costs.Over the years, the company has been trying to innovate as much as it can to ensure the product meets the modern day technology. This includes coming up with applications which can control the device while a distance away, and establishing new ways of making it to enhance the consumer experience (Adrian, 2013). The Daikini product is also compact and stylish, meaning the company strives to ensure itis appealing to its customers. This factor makes the product to receive high demand because consumers like purchasing products which portray uniqueness, and ones which serve different needs in their day to day lives.This gadget also cools quietly and does not disturb the people around in anyway. Customers like purchasing products which serve their purpose without causing any disturbances such as producing unnecessary sounds (Camelia, 2012). The product is also eco-friendly and saves energy. The manner in which the product is designed to enhance efficiency and to provide cooling for not only for an individual but also for a family. This means it is ideal and cost saving for people who have both small and large families. Therefore, the product can help in saving the cost which would be incurred if each person in the family was to purchase his/her personal cooling gadget (Boonchai, 2017).
3Customer needs it servesThis product serves various customer needs, one of them being minimizing manual labor.From the advert, this product can be controlled through an application installed in a mobile phone, indicating that the user does not need to be in conduct with the gadget in order to adjust or it. This feature gives customers a better experience because they like purchasing products which do not give them a lot of burden in controlling their functionality.The gadget is also easy to use. When a product is not complicated in its usage, it attracts many people because consumers have varying skills of using gadgets. Addressing this need makes this company to have various advantages including continuous sales because people of different skills can purchase them.The other customer need addressed by this product is attaining much from a product that uses less energy. As time goes on, the cost for energy, like for example electricity continues to increase, and therefore customers like purchasing products which do much with less consumption. This product portrays this feature because it is able to provide sufficient cooling for the family with less energy consumption.As time goes on, the demand for eco-friendly products is increasing and customers are shifting to purchasing from companies that consider producing products that function without polluting the environment. Daikini has considered this aspect in production of this product because it functions without any environmental pollution. This means it serves the consumer’s need for green environment (Marta, 2014).It also addresses consumer need of having fresh air in their houses by using products which promise efficiency. Consumers like purchasing products which function well without
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