Analysis of a Multi-National Entity

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International business across borders
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Title: Analysis of a Multi-National Entity

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Executive summary
This report has provided a complete analysis of the ford motors and the strategies which are
adopted by it. The manner in which the company is entering into the market is considered and
with that all of the strategies which are been used by the company are identified. There is the
foreign direct investment which is made by the company for the expansion purpose. The
competition is dealt by the company by using the latest developments and also adopting low-cost
leadership. There is the gain which is attained in the competition also. The hierarch
organizational structure is used in the company and all of the benefits which are thereby using
the same have been identified. The main features of the structures are identified which are very
important. There is the sharing of the experiences in the company and same is identified as the
knowledge management by which the best results will be attained. All of the mistakes which
were made in past are identified and then further process is designed accordingly. There are
several innovations which are made by the company in which the vehicles with the new designs
and models are presented. They help in gaining the market share which is important to attain
growth.

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Table of Contents
Executive summary.........................................................................................................................2
Introduction......................................................................................................................................4
Foreign entry strategy......................................................................................................................4
Competitive dynamics.....................................................................................................................5
Organizational structure...................................................................................................................6
Knowledge management.................................................................................................................8
Innovation........................................................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

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Introduction
In the global environment, there are various multinational companies which are operating and
carrying the operations in various countries. They are providing the services and products across
the borders. In this report all of the major aspects which need to be considered for them will be
discussed in effective manner. Foreign entry is made by them and in that there is the need to
follow the particular strategy which will be identified and discussed. The competition is faced in
the global market and it is required that it shall be dealt in effective manner. All the dynamics in
this respect will be taken into account in the report. The organizational structure of the company
will be identified to know the manner in which the activities are performed in the company. The
knowledge management is the main requirement and all of elements of the same will be taken
into consideration. To meet with the requirements and deal with the competition there is the need
for innovation. All of the innovation which has been made by the company will be properly
taken into account.
Foreign entry strategy
In the increasing globalization, there is the need for the company to enter the foreign markets so
that they can provide their products in new places and this way the expansion of the business will
be made possible. The entry in the foreign market is not an easy task and in that process there is
the need to adopt various policies and strategies. Ford Motors Company is also looking towards
the expansion of the business in the foreign countries and for that it is using the global market
development strategy (Hilmersson and Jansson, 2012). There is the direct investment which is
made in this case and in that the setting up of the plant in various countries is made. Ford has
done the same and has incorporated the plants in various countries and in that china and South
America are also included. In this process of the direct investment there is a high amount of the
cost which is required to be incurred and also the significant amount of the risk which is
involved. There is the need to keep the check on the cost which is incurred and for that proper
controlling system is adopted by the ford which ensures that it benefits from the various
investments which are made (Erdil and Özdemir, 2016). Europe is covered by ford and now it is
looking to expand in the Asian market by which its production will be increased and there will
be more income which will be earned.