Ethical Impact of Globalization on Tesco's Marketing and HR Functions

This assignment examines the ethical implications of globalization on Tesco's marketing and HR functions. It discusses how globalization affects cooperation in marketing alliances, business performance in international markets, and community support through ethical business practices. The assignment also explores strategies for improving business performance in international markets, including mergers, joint ventures, and innovation.

Managing a Successful
Business Project

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
LO 1.................................................................................................................................................3
P1. Aims and objectives.........................................................................................................3
P2. Project management plan.................................................................................................3
P3. Work break down structure and Gantt chart ..................................................................5
LO 2 ................................................................................................................................................7
P4. Research methodology....................................................................................................7
LO 3.................................................................................................................................................9
P5. Data analysis....................................................................................................................9
P6 Communicating appropriate recommendations..............................................................15
LO 4...............................................................................................................................................16
P7 . Reflection on value of Undertaking research ...............................................................16
CONCLUSION .............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Globalization can be referred to as spread of investment, products and technology across
the national boundaries. It is the phenomenon which has helped enterprises in expanding their
business operations at international level. Globalization has great implication as it has given rise
to cross border trade of goods and services (Epstein, 2018). It has bough great transformation in
business environment. Globalization has given rise to firm an opportunity to increase their
profitability by expanding business at international level (Enderle, 2018).
The present study will emphasize on research method used for analyzing the identifying
the ethical, cultural and economic impact of globalization on the marketing activity – A case
study of Tesco. It is a British multinational organization operating business in retail sector.
LO 1
P1. Aims and objectives
Aim : To analyze the positive, cultural, economic and ethical effect of globalization on
marketing and HR function - A case study of Tesco.
Objectives :
 To understand the concept of globalization.
 To identify the economic effect of globalization on Marketing and HR functions of
Tesco.
 To Explore the ethical and cultural impact of international on marketing function of
TESCO.
 To suggest the way using which Tesco can improve both HR and marketing function in
international environment.
P2. Project management plan
Cost :These are the basically expenses which are directly associated with implementation of
investigation process and also project. In context of research the major costs is associated with
collection of facts as well as figures related to the topic. The expenditure which are related to
execution of research project are travelling expenses, communications, printing expenses,
salaries of project manager as well as team members etc (Newbert, 2018.). In addition to this
cost is also associated with purchase of equipments. Estimated cots which is associated with
present study is 50000$. Budget has been prepared by scholar considering the expenditure
incurred in executing previous studies.

Scope: It defines the key deliverables and milestones which are to be achieved. Present
investigation on topic cultural, ethical and economic effect of globalisation on Her an Marketing
functions has limited scope.
Time : It is one of the most essential component of project plan. Time is basically a schedule
which consists of the period within which specific task is required to be completed (Adhariani,
Sciulli and Clift, 2017). Gantt chart has been drawn by investigator which consists of start as
well as finish time of each research activity, as this has assisted them in completion on
investigation on time.
Quality: The validity and reliably of data collected by scholar during the time of investigation is
complete based on quality of information. It is the factor which has direct as well as significant
impact on the results of research. Few Quality standards has been set by investigator in present
study which will assist them in analysing the performance gap. It will also provide scholar an
ease in monitoring.
Communication : It is considered to be as crucial component of project management plan. An
effective communication is very much important in order to avoid overlapping of activities as
well as prevention of wastage of resources (Boyd, 2017). In present study researcher has
prepared the communication plan according to which interaction between different stakeholder
will take place
Information to
be shared
Target audience Time Method of
communication
Provider
Report of Miles
stone
senior manager Two times in
months
meeting
E-mail
Project manager
Project status
report
Project manager After five days E-mail Project leader
Work status
report
Project manager Weekly E-mail Team leader
Risk : The main risk associated with execution of investigation is related to the occurrence of
ethical issues. Investigator in order to eliminate the ethical issues has implemented the different

strategies such as they have communicated the all important information about investigation
procedures to participants. In addition to this they have taken written consent before gathering
the information. In addition to this, there is high risk of delay in completion of research project
time. Scholar in order to avoid the risk of delay in research has adopted the time management
strategy.
Resources: Resources are needed at each and every phase such as for developing plan related to
execution of study to implementation of investigation procedure. The important resources which
execution of the research are funds, human resource, technology, communication devices,
internet, knowledge, research skills, stationery and other equipments (Clarke, 2018).
P3. Work break down structure and Gantt chart
Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
Searching
and making
choice of
the
research
topic
Establish
ment of
aim and
objectives
Writing
Literature
review
Accumul
ation of
facts or
figures
related to
the topic of

investigatio
n
Data
analysis
Drawing
conclusion
Change
according
to
feedback
received
Submissio
n the
Investigatio
n report

LO 2
P4. Research methodology
Research methodology can be define as the procedure implemented by the researcher for
collection, analysis and interpretation of data. The methodologies can be involved publications
research, interview, surveys and other investigation techniques. It can involve both present and
historical data or info. The various methods used by investigator for performing the different
activities in order to gather the information related to the cultural, economic and ethical effect of
globalization on HR and marketing function of Tesco are:
Research type: It defines the study which scholar in planning to execute. Research type can also
be defined as the study which assist investigator in resolving the problem. It can be categorized

into two these are qualitative and quantitative. Qualitative research can be defined as the
procedure of naturalistic inquiry (Fletcher, 2017). Quantitative research can be referred to as a
systematic procedure of collecting the numerical data related to the topic. Scholar for
conducting the investigation for analyzing the cultural, ethical and economic effect of
globalization has selected to execute qualitative inquiry. It has been chosen by scholar for
collecting the in depth information related to the topic. On the basis on numeric data, investigator
can easily collect the data from the participants for attaining the research aims and objectives.
Research design: It is the tactic which is implemented by investigator in order to integrate the
different elements of the study. Research design can be classified into different groups such as
experimental, exploratory, explanatory and descriptive (Guercini, 2014.). Researcher has used
the explanatory research design for analysing the cultural, ethical and economic effect of
globalization on HR and marketing function of Tesco. Researcher has implemented the
explanatory research design as it helps then in developing the in depth understanding about the
topic. Experimental research is study conducted within scientific approach where set of variances
are being measured as the topic of experiment. Another research design is the descriptive that
includes observing and describing the activity of the topic without effecting it any way.
Exploratory research is normally conducted to research problem which has not been clearly
determined yet. The aim of this design is to explore study topic with varying the levels of depth.
Research approach : It is the tactics which is designed by researcher on the basis of assumption
about the methodology which can be used for collecting, analyzing and interpreting information.
Selection of the research approach is completely based on the nature of issue as well as subject
matter. The two research approaches are inductive and deductive. Scholar for analyzing the
cultural, ethical and economic effect of globalization on HR and marketing function of Tesco
has used inductive research approach (Guest,and et.al., 2017.). The reason because of which
investigator has used inductive research approach is that inductive research approach allows
investigator to develop new hypothesis by using the collected data. Deductive research approach
is taken with evolving hypothesis based on existing concept then designing research strategy to
test the possibility. This approach can be derived from propositions of the concept.
Research philosophy: It is mainly the perception of different investigator about the strategies or
techniques which can be used for performing various research activities. The two types of
research philosophy are interpretative and positivism (Humphries, 2017). In context of present

investigator on topic cultural, ethical and economic effect of globalization on HR and marketing
function of Tesco researcher has used interpretivism research philosophy. Reason due to which
investigator has used the interpretivism research philosophy is that it supports researcher in
ensuring the validity of information. Another philosophy is positivism which is more complex in
precise and concise manner. This philosophy is based on observation involving measurement.
This philosophy depends on quantifiable observations which lead to statistical analysis. The
number of variables in explaining positivism can be equal to number of writers who addressed
the field of research philosophy.
Sampling : It is the procedure used in the statistical analysis in which predetermined number of
observations are taken from large population. There are many types of techniques which can be
used for selecting the few people as participants from large population these are simple random,
cluster, stratified etc (Ledford and Gast, 2018). Researcher in present study has used the
purposive sampling for selecting 20 managers working in Tesco. Rationale for which
investigator has selected the purposive sampling as it provide wide range of non-probability
techniques. In addition to this, by using the purposive sampling investigator can easily reach
target sample. Another sampling method is the simple random which means subset of individual
select from bigger population. It is the unbiased measuring technique. It is the basic kind of
sampling which can be element of other more complex sampling methods.
Data collection : In context of present study, scholar has gathered information from both
primary and secondary sources. The scholar has used both the sources for gathering the detailed
information related to the cultural, ethical and economic effect of globalization on HR and
marketing function of TESCO. Questionnaire method has been selected by scholar for collecting
the facts related to topic (Robson and McCartan, 2016). Reason because of which investigator
has selected the questionnaire method is that by using the specific data collection technique the
answers provided by the participants can be easily analyzed. Another method is the interview in
which investigator ask some question to participants relating to topic and getting the outcome.
With the interview, investigators gather appropriate data or info that can help to get the result of
research.
Data analysis: It is the procedure of transforming as well as modeling of data in order to
discover useful information (Silverman, 2016.). Data analysis helps investigator in making useful
decisions. Thematic analysis is the technique which has been used by investigator in present

study. The important reason because of which scholar has prepared themes is that it provides
investigator an ease in analyzing the pattern of answers provided by participants. With this,
researcher can easily get the result and attain the objectives of study. Through this, they are
collected the data from the frequency of themes.
LO 3
P5. Data analysis
Theme 1: Globalization has great ethical impact on the marketing and HR functions of TESCO.
Ques 1. Up to what extend you are with the statement that globalization
has great as well as positive ethical impact on the marketing and HR
functions of TESCO ?
Frequency
 Completely agree 14
 Partly agree 4
 Completely disagree 2
Interpretation : From the above table it has been analysed that 14 people out of 20 perceives
that great ethical impact on the marketing as well as HR functions. Those people have given such
answer as they themselves have analysed that marketing and HR department is facing the ethical
issues in performing their functions at international level.
Completely agree Partly agree Completely disagree
0
2
4
6
8
10
12
14
Frequency

Theme 2:Impact of globalisation on the degree of cooperation marketing alliance.
Ques 2. Does globalization have positive impact on the degree of
cooperation marketing alliance?
Frequency
 Yes 13
 No 5
 Don't know 3
Interpretation : It has been found analysing the above information that out of 20, 13
participants have replied that yes globalization have impact on the degree of cooperation
marketing alliance. As they have seen Tesco forming the alliance with other global companies
for promoting their products. Effective marketing alliances help to Tesco for increasing the sales
and making profits of business. This can aid to raise revenue and productivity in retail industry at
the international level. Through globalization in terms of technology, company can be increased
the online presences on social media.
Yes No Don't know
0
2
4
6
8
10
12
14
Frequency

Theme 3: Economic effects of globalisation on business function of TESCO.
Ques 3. What type of economic effect globalization have on the business
function of Tesco?
Frequency
 Positive 12
 Negative 4
 Both 4
Interpretation : From the above chart it has been analysed that there are 20 people out of 12,
those who perceives that globalisation has positive economic effect on the business function.
They have given such answer considering the cost of labour in the international market.
Economic effective will be considered as inflation rate, interest rate which is effected on
operations of Tesco in the international market. By these factors, company also researching the
economic effect within the global marketplace.
Positive Negative Both
0
2
4
6
8
10
12
Frequency

Theme 4: The main financial as well as social benefit gained by Tesco by conducting the ethical
business practices

Ques 4. Which is the main financial as well as social benefit gained by
Tesco by conducting the ethical business practices?
Frequency
 Increase in community support 6
 Increase in sales 10
 Professional reputation 4
Interpretation : It has found by analysing the above data that out of 20, 10 people have given
answer that Increase in sales is the main financial as well as social benefit gained by Tesco by
conducting the ethical business practices. Those people have given such answer by thoroughly
analysing the sales report of firm. There are 6 people have replied that increasing the community
support is the main financial and social benefits gained by company through conducting the
ethical business practises.
Increase in community support
Increase in sales
Professional reputation
0
1
2
3
4
5
6
7
8
9
10
Frequency

Theme 5: Ques 5 .Does international cultural have positive effect on the marketing performance
of employees ?
Ques 5. Ques 5 .Does international cultural have positive effect on the
marketing performance of employees ?
Frequency
 Yes 14
 No 2
 Don't know 4
Interpretation : From the above diagram it has been analysed that There are 14 people out of
20, those who have provided with information that yes international cultural have positive effect
on the marketing performance of employees. As those people have analysed the great
improvement in the performance of workers engaged in promotional activities. There are 4
people out 20 who have no ideas for that international cultural is positive impact on marketing
performance of employees. There are 2 people who replied that international culture has negative
impact on marketing performance of employees.
Yes No Don't know
0
2
4
6
8
10
12
14
Frequency

Theme 6: Best strategy which can be used by Tesco for bringing improvement in business
functions in international business environment.
Ques 6. Which is the best strategy which can be used by Tesco for
bringing improvement in business performance in international market?
Frequency
 Merger 5
 Joint venture 11
 Innovation 4
Interpretation : It has been found by analyzing the information present in the table that out of
the 20, there are 11 people those who perceives that Joint venture strategy can be used by Tesco
for improving its performance in international market. There are 7 people those who perceives
that merger strategy can be utilized by company for expanding their business in the international
level. There are 5 people who perceives that innovation is also strategy which help to improve
the performance in the international marketplace.
Merger Joint venture Innovation
0
2
4
6
8
10
12
Frequency

P6 Communicating appropriate recommendations
Tesco has been provided with recommendation to form joint venture or strategic
partnership with global companies, as this strategy will help an organization in improving
business performance. Other suggestion given to the manager in Tesco is that they should
develop the understanding about the market situation as well as culture of country in which an
enterprise is planning to expand its business. As this tactic will help manager in development of
an effective promotional plan. It will also assist human resource manager in development of an
appropriate recruitment plan. Development understanding about the market situation tactics will
also provide both marketing and Human resource manager an ease in managing their functions
art global level. Managers in Tesco has been provided with recommendation to design their
activities considering the culture and trends prevailing in the international market, as this will
help an enterprise in maintaining sustainability. It has advised to Tesco to set the prince of the
product considering the economic condition if the nation, as this will assist business entity in
maintaining or increasing the sales of product in international market.
In this context, researcher should utilize the experimental research for getting the result
from the research. Investigator can be used the positivism in which collecting the information
about the subject by observation of respondents. Through this way, researcher can be collected
the data and interpreted them to get result. In order to that, they should utilized the deductive
approach of research which is dependent upon the hypothesis. This approach can be explain
causal relationship among concepts and variables and generalize research finding to certain
extent. Researcher should used the positivism research approach by which gained knowledge
through observation. Investigator should used the quantitative research type in which they can
collect the numeric data for getting the result and attaining the aims and objectives of research.
In addition to that, researcher should follow all techniques and methods for completing
research which is globalization has effected on cultural and economic of the international market.
With the help of it, Tesco easily expand their business at global level, increasing sales and
making profits of business. Through research, investigator needs to attain the result that is culture
and economic factors effect positively on the business.

LO 4
P7 . Reflection on value of Undertaking research
By participating in the research, I have gained the practical experience which I believe
that will help me in continuing my profession in particular field. I have developed the different
skills such as research, analytical. In addition to this, by participating in investigation process I
have improved my problem solving ability which I think will assist me in solving various issues
in my Personal as well as professional life. I gained in depth information about the research
methodologies which will help me in executing the investigation on different topics in the future.
I came to know about the suitability of different research methods. I learned about the technique
which can be utilized for eliminating the obstacles in investigation procedure. I have developed
the time management skills. I have conducted the self evaluation and from that I found that I
need to develop the communication skills which is very much essential in order to collect the
data during the investigation process.
In this context, I have learned that creating the different themes according to the topic
which will help to get correct result of my research. With the help of it, I have developed my
ability and knowledge about different topics. Through involving in research, I have learned
different research designs, approaches and philosophies which help to get the result of study.
With the help of it, I can conduct research on any kind of subjects or topics. In order to that, I
have learned that different data collection methods like questionnaire, interview which is utilized
for attaining the research aims and objectives. I have developed my knowledge about the
different research philosophies such as interpretivism and deductive which help to get the result
from the study. I have learned two types of research types like qualitative and quantitative by
which I have collected data for attaining the aims and objectives of research. In addition to that,
I have learned about research methodology that is process of gathering data and info for the aim
of making decisions. Therefore, I have learned all the methods and techniques for conducting the
research. This can help to get the result and attain the aims and objectives of result.
In order to that, I have learned that globalization effect positively on cultural, economic
of international market. I have found that globalization help to enter the Tesco in global market
for their growth and development within retail industry. Globalization refers to foreign direct
investment, technological advancement and other factors which will help to increase consumer
satisfaction and brand awareness within the marketplace. Therefore, I have learned that effective

research can help to gain more knowledge, attain the objectives and getting the appropriate
result. Thus, I need to develop knowledge about all research techniques, methods and approaches
to get the appropriate result.
CONCLUSION
It has been concluded from the research report that globalization has cultural, economic
and ethical impact on the business. The other fact which has been found during the investigation
is that globalization have significant effect on the degree of cooperation marketing alliance. It
has been concluded from the research that globalization can assist an organization in lowering
the cost of operations. It has been summarized from the above report that joint venture is the best
strategy which can be adopted by firm for improving performance in global market. The other
thing which has been during the investigation is that different department especially marketing as
well as HR might face difficulty in managing their activities at global scale.

REFERENCES
Books and Journals:
Epstein, M.J., 2018. Making sustainability work: Best practices in managing and measuring
corporate social, environmental and economic impacts. Routledge.
Enderle, G., 2018. How can business ethics strengthen the social cohesion of a society?. Journal
of Business Ethics, 150(3), pp.619-629.
Newbert, S.L., 2018. Achieving social and economic equality by unifying business and ethics:
Adam Smith as the cause of and cure for the separation thesis. Journal of Management
Studies, 55(3), pp.517-544.
Grimalda, G., Buchan, N. and Brewer, M., 2018. Social identity mediates the positive effect of
globalization on individual cooperation: Results from international experiments. PloS
one, 13(12), p.e0206819.
Adhariani, D., Sciulli, N. and Clift, R., 2017. Research Methodology. In Financial Management
and Corporate Governance from the Feminist Ethics of Care Perspective (pp. 81-117).
Springer International Publishing.
Boyd, B.K., 2017. Paradigm development in Chinese management research: The role of research
methodology.Asia Pacific Journal of Management, pp.1-23.
Clarke, D.A., 2018. Place in research. Theory, methodology, and methods.
Fletcher, A.J., 2017. Applying critical realism in qualitative research: methodology meets
method. International Journal of Social Research Methodology, 20(2), pp.181-194.
Guercini, S., 2014. New qualitative research methodologies in management. Management
Decision.52(4).pp.662-674.
Guest, G. and et.al., 2017. Comparing focus groups and individual interviews: findings from a
randomized study. International Journal of Social Research Methodology, 20(6), pp.693-
708.
Humphries, B., 2017. Re-thinking social research: anti-discriminatory approaches in research
methodology. Taylor & Francis.
Ledford, J.R. and Gast, D.L., 2018. Single case research methodology: Applications in special
education and behavioral sciences. Routledge.
Robson, C. and McCartan, K., 2016. Real world research. John Wiley & Sons
Silverman, D., 2016. Qualitative research. Sage.

APPENDIX
Name :
Department :
Ques 1. Up to what extend you are with the statement that globalization has great ethical
impact on the marketing and HR functions of TESCO ?
 Completely agree
 Partly agree
 Completely disagree
Ques 2. Does globalization have impact on the degree of cooperation marketing alliance?
 Yes
 No
 Don't know
Ques 3. What type of economic effect globalization have on the business function of Tesco?
 Positive
 Negative
 Both
Ques 4. Which is the main financial as well as social benefit gained by Tesco by conducting
the ethical business practices?
 Increase in community support
 Increase in sales
 Professional reputation
Ques 5 .Does international cultural have any effect on the marketing performance of
employees ?
 Yes
 No
 Don't know
Ques 6. Which is the best strategy which can be used by Tesco for bringing improvement in