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Managing Conference and Events

   

Added on  2020-10-22

14 Pages4998 Words210 Views
Managing Conferenceand Events

Table of ContentsINTRODUCTION...........................................................................................................................3PART 1 ..........................................................................................................................................3P1. Identification of different categories and dimensions of events...........................................3P2. Analysing the current trends influencing the event sector.....................................................5PART 2............................................................................................................................................6P3. Designing an event layout for correctly setting up a conference room for meeting therequirements of customers...........................................................................................................6P4. Additional services available within conference events and significance of providing themin order to requirement of clients. ...............................................................................................8PART 3............................................................................................................................................9P5. Exploring the different management role within event industry.........................................9P6. Identification of the personal skills and attribute required for working within an eventindustry. ....................................................................................................................................10PART 4.........................................................................................................................................11P7. Identification of an appropriate measures required for providing the safety as well assafety to guest during the event ...............................................................................................11CONCLUSION .............................................................................................................................12REFERENCES .............................................................................................................................13

INTRODUCTIONEvent management can be defined as application of the projects in order to create as wellas develop large scale events such as conferences, ceremonies, formal parties etc. Proper eventmanagement is essential in order to provide guest with high level of satisfaction. The main aimof event management is to control as well as manage complex situations which might take placeduring the specific events. In addition to this, proper event planning is also very much essentialin order top make specific event successful. The event management procedure includes planning,organising and monitoring of event. An effective event management is essential in order tomake sure that event is hosted in responsible manner.The report will have focus on identification of different types of events. Study willemphasizes on analysing the the recent trends which are influencing the event industry. Reportwill also include the suggestions related to the designing of room for conference event to behosted by Kuoni destination management company. It is an organisation which is located inLondon and business entity specialises in the field of meeting and events. In assignment thedifferent types of management role in event industry will be highlighted.PART 1 P1. Identification of different categories and dimensions of eventsEvent can be defined as something which happens and have great importance. It can alsobe referred to as planned as well as organised occasion for instance conferences, seminars,ceremonies etc. The events can be categorised into two these are social and corporate events.Social events can be defined as any occasion which involves social interactions as well asbehaviour. Such types of events includes wedding ceremonies, birthday parties, celebration offestivals etc. Corporate events is basically a type of occasion which is sponsored by companiesfor their employees and also for other stakeholders (Sahin, Karagoz and Tatbul, 2019,). Incontext of Kuoni destination management company, the corporate events organised by anorganisation is popular as they are successful in achieving the desired outcomes. Many of thecompanies host a inference events for bringing people together and enable them to developinterpersonal relationship. Most common types of corporate events are :Seminars and conferences: Such types of events are organisation by management in firm inorder to share important information with targeted stakeholders. Such types of events are

generally short and are organised for only few hours. In seminars events there might be eithersingle or multiple speakers. In addition to this, in context of conferences, there are multiplesessions. Such types of events are generally organised at hotels and these events starts withkeynote session and then other sessions on the different topics are organised. Trade shows: In organisational context, trade shows are considered to be as lead generationactivities. The companies generally participate in trade shown with the intention of rebuilt theirimage among the people. In additions to this, firms also participate in trade shows with thepurpose of showcasing their products or services.The event planning in context of trade show event includes negotiation with sponsors in orderto reduce rate. Hosting of trade shows events requires large space. Product launch event: Such types of events includes internal meetings which is mainlyorganised with the purpose of informing workers about the launch of new products by firm. Inaddition to this, the main aim of product launch events is to inform customers about the launchof new good by company in the market. Such type of events are organised before theintroduction of new product in the market (Franken, van Dun. and Wilderom, 2019,). Theproducts launch event generally include information about new product along with the detailabout organisation. Product launch events are generally organised at large scale and involveslarge number of audiences. Appreciation events: Such types of events are organised in order to enable people to spendinformal time. Appreciation events can range from programs geared toward employeeappreciation to those for showing client appreciation. The main purpose of such type of events isto make employees feel motivated. The different types of program which can be conducted bycompanies, in context of appreciation events are dinner as well as theatre, private parties, etc.Board and shareholders meetings : Such types of events have great important inorganisational context. Events such as board meeting provides board members with anopportunity to get information about the business performance of firm. Such types of events alsoenables board members or top level management in an organisation to meet with executives andmake crucial business decisions on the the basis of the opinion shared by employees. Whereas,the shareholder meetings provides management in firm with a chance to share the importantbusiness information such as performance of enterprise, future goals, targets etc. withshareholders of company (Palilingan and Batmetan, 2018). Board as well as shareholders

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