Marketing Recommendations

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Marketing Recommendations
Marketing Recommendations

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Marketing Recommendations
Table of Contents
Key Findings From The Environmental Scan Report.....................................................................3
Clear Implications Of The Key Findings Identified........................................................................3
Recommended Entry Strategy.........................................................................................................4
A Recommended Marketing Mix Strategy......................................................................................5
References........................................................................................................................................7

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Marketing Recommendations
Key Findings from the Environmental Scan Report
The chief objective of the environmental scanning report had been to comprehend the launch
of Xiaomi Mobile Phones in Pakistan. It was found that Xiaomi entered into the mobile market
with the objective to be the best mobile vendor in the market offering all the services that are
demanded by the users. It has been identified that the market of Pakistan is different from that of
the rest of the world. Smartphone industry in Pakistan can be considered to be a huge industry.
35% of the people in Pakistan make use of inexpensive phones because they feel insecure in
making use of expensive items. This proves advantageous for Xiaomi because of the fact that
their phones are considered to be inexpensive in terms of price. The advertising schemes of
Xiaomi are not so attractive and the company has to pay attention towards this particular aspects.
In order to attract people in Pakistan, there must be sound advertising schemes.
The economy of Pakistan is unstable and politically unsound as well. In the context of the
Smartphone industry, it is noted that people find it worth investing in smartphone because
Smartphone are considered to be essential items in the present times. Since Xiaomi’s
Smartphone possesses all the features when compared with the competitors, it is likely that
company will succeed in Pakistan (Armstrong, 2001).
Clear Implications of the Key Findings Identified
From the SWOT analysis, it has been identified that Xiaomi possesses only two lines of
phones and thus it is important to introduce different variety and classes of the phone that would
lure users. This implies the fact that the company must have different items to offer to people of
Pakistan with the objective of becoming leaders in Pakistan. The company doesn’t possess
proper advertising strategies such as campaigns. This implies that the company is quite weak in