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Reason for Undertaking Orientation of Cotton on Group

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Added on  2019-09-24

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Marketing strategy Development
Reason for Undertaking Orientation of Cotton on Group_1
1ContentsIssue 1 Brief description of the ‘Cotton On’ Group................................................................................1Mission Statement or Vision.................................................................................................................1Reason for undertaking orientation of Cotton On Group..................................................................1Brief description of the product(s) offered by Cotton On Group......................................................2Brand’s role in Cotton On Group’s marketing strategy.....................................................................2Issue 2 Analyzing 5Cs for the Cotton on Group......................................................................................3Company – SWOT................................................................................................................................3Customers of Cotton on Group............................................................................................................4Collaborators of the group....................................................................................................................4List of Competitors................................................................................................................................5Context...................................................................................................................................................5Issue 3- Marketing Research....................................................................................................................5Issue 4- Developing Market Strategy.......................................................................................................6Issue 5 – Developing Market Tactics........................................................................................................8REFERENCES........................................................................................................................................12
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2Issue 1 Brief description of the ‘Cotton On’ Group In the following assignment, we are considering an example of ‘Cotton On' Group which is a global chain network in the line of the fashion industry. The Cotton On Group has it’s headquartered in Geelong, Australia. It is the popular organization that has been working in the fashion industry and deal with the provision of menswear, women’s wear as well decent clothingfor adolescents as well as young aged children. This organization started its process of work in the year of 1991. Mission Statement or VisionTheir Mission statement is: "We will be the dominant value fashion brand globally."They have a visionary mission to become one of the most preferred brands on the globe. As a group, they have belief in the big level innovations which are to be coordinated with the fierce effort so as to keep them revived in the fashion industry. They believe in putting effort for today in one go without any breaks or stoppage so as to make most of today and look forward in future so as to make use of unexplored opportunities. They are willing to expand their presence on the global level by becoming part of the overseas part of the world level communities. Reason for undertaking orientation of Cotton On Group.This organization has been considered so as to increase the popularity of the image of theproduct in the arena of the market in Australia. In this assignment, there is a framework givenregarding the process by which organization can attain efficiency in the management so as toattract a large number of customers through the evaluation of the market trends and activities. Anoverall synopsis for the organization has been given including the target range of the customersas well as the plans of extending its scale of operations. Under the customer evaluation, the plan
Reason for Undertaking Orientation of Cotton on Group_3
3is to design a strategy for marketing so as to invite a large range of clients under differentsegments of age structure. Brief description of the product(s) offered by Cotton On GroupThe products that are offered by Cotton On Group ranges from clothing for men as well as women as well as accessories and elevated apparel range COby the group of Cotton On.Cotton On Group majorly hold its dealings in the items about the field of fashion and thereby facilitates the massive level of items in the same industry than any other local retail outlet. It facilitates fashionable and cost competitive brand quality on account of its differentiating strategies for marketing. The most important element of the group is the choice of its location since it has its outlets with proximity to the market so as to attract alarge number of customers.Brand’s role in Cotton On Group’s marketing strategyThe group has been considered to be one of the creative as well as exquisite of the retailers that are existing on the globe. It aims to create an everlastingimpression in the fashion industry through its focus on the better level of
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