Sunshine 100's Social Media Policy

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Memo
Name
Institution
Date

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To: Paul Morgan, CEO, Sunshine 100
From: Jane Wilson, Director of Social Media
Date: 5th May 2019
Subject: sunshine 100’s social media policy
Social media guidelines have outlined the ways employee in any organization should
conduct themselves whenever they post and communicate with their customers in social media.
This policy helps to protect the organization’s new products and allow the worker to disseminate
the company’s information to the target audiences. The prime scheme of this memorandum is to
display the negative out-turn of social media in Sunshine 100. It will also look at the merits of
installing policies of social media. The following will be dealt with, similarities and differences
of challenges caused by the social media and traditional tools of communication, the impact that
is caused by an employee’s message on an organization on their platforms, the scope of the
policies in sunshine 100, finally, how to make a communication strategy for the director to relay
information to the staffs regarding policies.
Similar and dissimilar challenges posed by social media and tradition channel of
communication
To start with social media is the latest form of communication where people buy and sell
products online while the traditional channel form of communication refers to the use of radio,
magazine, television and printed billboard to advertise the business products. Before the sunshine
100 decide to use either form of communication it must understand the challenges that are posed
by social media tools and challenges that are posed by traditional channels of communication.

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Similar challenges that are posed by social media and tradition channel of communication
` Social media is facing a challenge of keeping the conversation going with the customer
since it is a two-way conversation. Sunshine100 have to always keep in touch with their target
audience in order to convince them about the quality of the brand they promoting (Ryden,
Ringberg and Wilken 2015). The traditional channel of communication is facing a similar
challenge of not getting the feedback in the real-time since it is one-way.
Dissimilar challenges posed by social media and tradition channel of communication
According to Veil, Sellnow, and Petrun (2012) social media, in terms of cost, is less
expensive whereas the traditional channel of communication is more expensive. For the sunshine
to advertise its product it will have to pay a quarter amount that it would have used on traditional
media.
Social media uses their products to build trust with their customers through frequent
interaction in their platforms while the traditional channel of communicationuses opinion from
the buyers to see whether the product will be bought when the advertisement is repeated more
frequently.
The effect of worker’s comment on the company
Sunshine 100 need to engage its employees in representing the organization on social media in
the process of promoting their products brand and building their name. Cervellon and Lirio
(2016) argued that about two billion people globally use social media, therefore it is easier for
employees to reach many people with information about the brands of their organizations. In
their free time outside the work, the employees engage themselves with various activities.