Workplace Social Media Policy

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Name:
Course
Professor’s name
University name
City, State
Date of submission

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MEMORANDUM
To: Management
From: Jane Wilson
Communication Manager
Date: 3rd may 2019
Subject: Workplace Social media policy
Introduction
In this era of social media and online communication, the reputation of both an employer and
employee is greatly influenced by the social media posting. Any message by an employee will be
seen as an indirect or a direct case resulting from the employer. Any message scrutinized and
will reveal what the company may or may not be wanted to be associated with. For sunshine 100,
the company promoting healthy feeding trends to school kids need a good social media use
policy where the employee may know that their activity online 100 percent influences the
perception of the company (Binder, 2016).
Q1 :Compare and contrast the challenges posed by social media tools with the challenges
posed by traditional forms of communication

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Social media has become a force to recon with in a contemporary business culture, a fact that the
media is a key driver in interaction between the consumers and the company. The audience is
larger than the traditional forms of communication. Social media has seen a fundamental shift in
the way a company like sunshine 100 conducts its public relations and marketing strategies
(Chaudhri, 2016). The main challenges of social media over the traditional forms of
communication is that;
Social media is accessible to the audience whether targeted or not and by passes the traditional
forms of communication as gatekeepers. For traditional media, a journalist must pass through a
clatter of by standers like editors and researchers just for the story to get out.
Social media is very interactive and has its pros and cons. The direct conversation with the
audience can lead to direct criticism over the media than in traditional forms (Gao, and Feng,
2016).
Due to the real –time nature of social media, many companies have been blindsided by crisis
born and propagated on social media.
Competition between companies may lead to toxic relationships where a rival on a social media
platform sponsors or influences a trend to kill the competitors based purely on malice.
Social media is ever dynamic, if a company does not conform to social media practices, then it
may be left out on the many changing dynamics of social media marketing and influence
(Kavada, 2015).
In social media, everyone is a journalist and due to the massive number of people on the sites,
any bad journalisms from the company gets noted quickly and may affect the company’s name.