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Importance of Social Media and Its Influence on Developing Internet Marketing

   

Added on  2020-12-09

15 Pages2066 Words165 Views
Research Project (Part 2)(Title: To analyse the importance of social media and itsinfluence on developing internet marketing. A case study onMarks and Spencer.)
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Table of ContentsCHAPTER 4: DATA ANALYSIS..................................................................................................1CHAPTER 5: RECOMMENDATIONS AND CONCLUSION...................................................11Conclusion.................................................................................................................................11Recommendation.......................................................................................................................11REFERENCES..............................................................................................................................13.......................................................................................................................................................13
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Title: To analyse the importance of social media in an organization and its influence ondeveloping internet marketing. A case study on Marks and Spencer. CHAPTER 4: DATA ANALYSISQUESTIONNAIREName:Age:Gender:Address:Contact number:Q1) Does internet marketing help in increasing sales and profitability of Marks andSpencer?a) Yesb) No Q2) Which measures are adopted by Marks and Spencer to attain customers suitabilityfor long period of time?a) Advance tools and technologyb) Discount offersc) Internet marketingd) Effective communication channelsQ3) What are the ways which use by Marks and Spencer to influence customers to attaincompetitive edge?a) Cost leadershipb) Differentiationc) Defensive strategiesQ4) What kind of social media and internet applications used by Marks and Spencer toinvite larger number of customers?a) Twitterb) YouTubec) FacebookQ5 What are the importance of social media on influencing as well as developing internet1
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marketing?a) Increase sales of the companyb) Create strong customers baseQ6) What kind of challenges are being faced by Marks and Spencer at the time of usingsocial media in business organization? a) Time managementb) Insufficient fundQ7) What is the impact of social media on improving overall performance of the companyat market place?a) Promote brand imageb) Invite customersc) Increase profitabilityQ8) Is social media helpful in promoting company products and services at marketplace?a) Yesb) NoQ9) What are the main role of social media in Marks and Spencer?a) Interact with customersb) Develop internet marketingQ10) Recommendation for Marks and Spencer to enhance their profitability level atmarket place?Theme 1: Internet marketing help in increasing sales and profitability of Marks andSpencer.Q1) Does internet marketing help in increasing sales andprofitability of Marks and Spencer?Frequencya) Yes30b) No 102
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