Marketing Mix

MARKETING MIX

TABLE OF CONTENT
 INTRODUCTION
 MAIN BODY
 CUSTOMER PREFERENCE
 CONCLUSION
 REFERENCE

INTRODUCTION
Marketing Mix is a building block of marketing variables that the firm combines and controls, to produce the desirable
outcome in the target market. It is an important marketing tool that comprises of all the elements which influence the demand for
the products offered by the firm. This presentation will explain the product, price, place and customer service by taking different
organisations of retail sector of UK and examine and interpret them with the help of questionnaire.

Product
Questionnaire
Q1. In what kind of products Mark and Spencer deals in ?
A. Clothing
B. Home products
C. Food
D. All of the above
Q2. Under which brand name the Mark and Spencer has expanded the range of its products ?
A. Per Una
B. Autograph
C. Both
Q3. Does people are aware of all the product ranges which are offered by Mark and Spencer ?
A. Yes
B. No

Continue...
Q4. Does the Mark and Spencer supplies its product ranges internationally also ?
A. Yes
B. No
Q5. What were the initial products through which Mark and Spencer started its business ?
A. Clothing
B. Telecom
C. Groceries
Q6. What problems were faced by the products of Mark and Spencer in 1997 and 1998?
A. Loss of sale
B. Adversely affected profitability
C. Both

THEME 1 : Kind of products Mark and Spencer
deals in
In what kind of
products Mark and
Spencer deals in ?
Frequency
Clothing 10
Home products 7
Food 8
All of the above 25 Clothing Home products Food All of the above
0
5
10
15
20
25
10
7 8
25
Frequency
Interpretation : From the above graph it has been summarised that out of 50 respondents 10 says that the company deals in
clothing, 7 says in home products, 8 says in food. But majority number of people that is 25 says that company deals in all the
mentioned options because they are loyal customers and have full knowledge of the companies offerings.

Theme 2 : The Mark and Spencer has expanded the
range of its products
Interpretation : From this graph it has been summarised that 10 people says the company sells products under the brand name Per
Una while 20 says in Autograph segment but majority that is 30 people says the company deals in both because they must have
purchased or gone through the different ranges of the products.
Under which brand
name the Mark and
Spencer has
expanded the range of
its products ?
Frequency
Per Una 10
Autograph 20
Both 30 Per Una Autograph Both
0
5
10
15
20
25
30

Theme 3 : Product ranges which are offered by
Mark and Spencer
Interpretation : From this graph it has been analysed that 30 people are aware of the product ranges of the company because they
are shopaholic and brand conscious while 20 are not aware.
Does people are aware of
all the product ranges
which are offered by
Mark and Spencer ?
Frequency
Yes 30
No 20
Yes No
0
5
10
15
20
25
30
30
20