Open Next Corporation Strategic Management Analysis

Open Next Corporation
Strategic
Management
7/24/2019

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Table of Contents
Introduction................................................................................................................................2
Overview of Open Next Corporation.....................................................................................2
Part A.........................................................................................................................................2
Strategy levels........................................................................................................................2
Corporate level strategy.....................................................................................................3
Business level Strategy......................................................................................................3
Functional level strategy....................................................................................................4
Industry life cycle...............................................................................................................5
Porter Five Force Framework................................................................................................5
Buyers Power.....................................................................................................................6
Suppliers Power.................................................................................................................6
Competition among existing players..................................................................................6
Threat of New Entrant........................................................................................................7
Threat of Substitute products.............................................................................................7
Competitive Challenges for OpenText Corporation..............................................................8
Opentext Strategies................................................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

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Introduction
The purpose of the report is to integrate and apply the diverse concepts that are
learned up to this point of time. This assessment majorly include the two parts in which part-
A that needs an analysis of an Open Next corporation (as of 30th June 2017) and another part-
B requires evidence that are work on the module activities. The assessment is based on the
analysis of the Open Next by drawing on the case material.
Overview of Open Next Corporation
Open Next Corporation was established in the year 1991. The company is known in
the market for operating in the market of Enterprise Information Management. They are
involved in the development of the enterprise software in order to move towards digital
transformation. The company’s inclusive platform and software products suits offer scalable
as well as secure solutions for the global businesses. Its software guides the businesses with
searching, using, and sharing the information of the business from any of the device in
manner that are in-built, effectual, and creative (OpenText, 2017). OpenText also ensure that
the information remains secure and private, as asked in the present regulated climate.
Part A
Strategy levels
The level of strategy has competition and strategy that allows the business to improve
order to become successful. Three Levels of strategy include corporate, business, and
functional which is followed by OpenText in order to the express that company has the
competencies, resources and capabilities in order to accomplish the goals.

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Corporate level strategy
The corporate level strategy is initial level that outlines the strategy as well as market
in which the company is dealing (David, 2011). The company operated in the Enterprise
information management market in which they offer the services that include business
process management, customer experience management, analytics, business networks and
many others. The company offers the solutions that lead to the exchange of the information as
well as transaction among the supply chain participants that majorly include manufacturers,
retailers, distributors, and financial institutions. This shows that the company has the
capabilities of collaborate effectively with their partners that is the source of their income.
OpenText Company offers the software through traditional on-premise solution, cloud
solutions or combination of both on-premise as well as cloud solutions. This is fact that
company provide the delivery method that is preferred by the customers which makes them
competitive in market. The competencies that are managed by the company against the
competitors include that they are offering customer a choice and flexibility that will help to
strive in maintain the long-term customer value (OpenText, 2017). Mergers and acquisitions
is considered as one of the leading growth drivers corporate strategy and they create the value
by focusing on acquiring and integrating the business for the newly acquired companies as
well as the assets. The acquisition of company as well as assets leads to improvement in the
labour skills, knowledge, and expertise. In addition, not only the human resources but there
are improvement in the financial as well as technology resource.
Business level Strategy
The business level strategy outline at this specific tactics that are adopted by the
company in the market with the fact how the company follow the corporate strategy in order
to form further business level strategy (Wheelen, Hunger, Hoffman & Bamford, 2010).