This report evaluates the case of Apple Incorporation to develop an innovation plan for the company. The report analyses the three major innovations by Apple and develops an innovative idea for Apple to invest in self-driving technology in order to create its own self-driving vehicles that offer its customers a ubiquitous environment by integrating its current products and services with this new technology. The report also analyses how current capabilities of the company can assist it in achieving his goal while also focusing on user involvement, fast integration, prototyping and cross-functional management. Lastly, a conclusion is drawn in this report along with an evaluation of the impact of future innovation on this innovate idea.
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