Innovation Plan for Apple's Self-Driving Cars

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Managing Innovation
in Organisation

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Executive Summary
The aim of this report is to evaluate the case of Apple Incorporation to
develop an innovation plan for the company. The three major innovations
by Apple are analysed in this report, which includes iPod, Apple Services
(iTunes and AppStore) and Apple Watch Series 4. Based on its previous
innovation experiences, an innovative idea is developed for Apple to
invest in self-driving technology in order to create its own self-driving
vehicles that offer its customers a ubiquitous environment by integrating
its current products and services with this new technology. This idea is
suitable for Apple since it will increase its profitability and customer base
by diversifying its product range. This report analysed how current
capabilities of the company can assist it in achieving his goal while also
focusing on user involvement, fast integration, prototyping and cross-
functional management. Lastly, a conclusion is drawn in this report along
with an evaluation of the impact of future innovation on this innovate
idea.

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Table of Contents
Introduction.................................................................................................3
Innovations related to the Organisation......................................................4
Development of an Innovative Idea............................................................4
Streamline with current capabilities............................................................5
Design Thinking of Innovation.....................................................................6
User Involvement........................................................................................6
Fast Integration...........................................................................................7
Time.........................................................................................................7
Costs........................................................................................................7
Resources.................................................................................................8
Prototyping and testing capabilities............................................................8
Cross-functional management....................................................................8
Conclusion.................................................................................................10
Impact of future innovations on the innovative idea.................................10
References................................................................................................11

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Introduction
The objective of this report is to prepare an innovation plan for Apple
Incorporation, which is a leading technology company that operates in
computer hardware, software, cloud computing, digital distribution and
consumer electronics industry (Bull, 2015). This report will evaluate three
topics of innovation relating to the company and develop an innovation
plan for the company. The details regarding user involvement, fast
integration, prototyping and cross-functional management will be
analysed in this report. Lastly, a conclusion will be drawn along with the
evaluation of future innovations that might affect the innovative idea.